Mastering Digital Advertising with Robert Brill of Brill Media

Join Nathan in this enlightening episode of Ecommerce On Tap as he sits down with Robert Brill, CEO of Brill Media. Robert shares his expertise in making advanced advertising techniques available to smaller advertisers, transforming the landscape of digital media buying.

In this discussion, Robert delves into the synergy between data-driven and creative strategies, particularly on Facebook. He shares key tactics like moving beyond repetitive keyword strategies, the importance of regular ad refreshes, and the power of format experimentation.

Learn how to give your customers variety in advertising, use broad targeting effectively, and understand the significance of holistic sales data as the ultimate measure of success. Robert's approach to trend analysis and cross-channel sales attribution offers a comprehensive view of digital advertising success.

Whether you're a small business owner or a marketing professional, this episode is packed with actionable strategies to elevate your digital advertising game.

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