
The Modern CPA Success Show
Are you the owner of an accounting firm? Do you want to make your firm more profitable? Are you interested in providing Virtual CFO services to clients?Dedicated to perfecting Virtual CFO Services since our inception in 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, serves as Virtual CFOs for over 100 clients throughout North America. While most accounting firms focus on the past, our Virtual CFO team focuses on the future. This podcast seeks to help accounting firm owners like you learn how to provide successful Virtual CFO Services and become profitable. Tune in bi-weekly as our hosts Tom Wadelton, Virtual CFO, and Adam Hale, Partner at Anders CPAs + Advisors, interview industry-leading experts to share knowledge, as well as Adam’s experience acquired from more than 20 years as the lead provider of Virtual CFO services in North America. We'll answer some of the most common questions like how do I provide accounting services virtually? What's it like running a distributed team? And much, much more.
Latest episodes

Apr 29, 2024 • 45min
Making Sense of Law Firm Metrics with "Judicial Dollars and Cents," with John Scott
“The accounting profession historically has been like taking a trip with an atlas that’s 10 years out of date. However, today, what we can do with modern accounting and advisory services is much like the Waze app or Google Maps; you're getting instantaneous data that will tell you ‘Up ahead there's a roadblock and here's a workaround.’ This real-time info keeps you on track with your financial forecast. You can't make any business decisions on historical information; you must have current information and be able to look forward so that you can make good decisions and stay on track to reach your goals.” –John Scott The finer details of this episode:Importance of thought leadership in the accounting and legal professionsJohn's experience with a law firms’ growth and scaling based on data and metricsDiscussion and insights from John's book, “Judicial Dollars and Cents,” on understanding cash needs and working capital for businesses, including law firmsUnique elements of serving law firms and the complexities of partner compensation plansThe significance of data-driven decision-making in business management Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/Get the book: https://home.virtualcfo.cpa/johnscott Timestamps: The Introduction (00:00:00)Introduction to the podcast and its mission. Discussing Thought Leadership and Writing a Book (00:00:22)Adam and Tom discuss the value of thought leadership and the process of writing a book. John's Background and Experience (00:01:45)John Scott introduces himself and discusses his experience working with law firms and the collaboration between Anders and Summit. Scaling a Law Firm (00:02:58)John shares a story of an entrepreneurial attorney scaling his business and the focus on data and metrics. Inspiration for Writing the Book (00:04:06)John explains the inspiration behind his book, “Judicial Dollars and Cents,” and the need to provide guidance for attorneys in managing their finances. Unique Elements of Serving Law Firms (00:07:32)Discussion on the unique financial aspects of law firms, including trust accounts and fee structures. Forecasting and Real-Time Data (00:05:55)John uses an analogy to emphasize the importance of real-time data in financial forecasting and decision making. Key Metrics and Client Experience (00:12:13)John discusses the importance of key metrics, staff retention, and client experience in law firms. Availability of the Book (00:13:58)John confirms the availability of the book. Challenges of Writing a Book (00:18:49)John shares the challenges and the process of organizing the content of the book. Advice for Aspiring Authors (00:19:58)John offers advice for those aspiring to write a book. These are the timestamps covered in the podcast episode transcription segment, along with the titles for each topic. Dictation and Writing Process (00:20:03)John discusses using dictation software and his process for capturing thoughts and organizing them for writing. Involving Others in the Writing Process (00:20:59)John explains how he involved others to critique, develop thoughts, and help with

Apr 15, 2024 • 41min
Unlocking Growth and Integration: Benefits of Nearshoring in Mexico with Martin Moll
“We did a lot of due diligence; we landed on Guadalajara, Mexico not only because of time zone, cultural assimilation, and a direct flight from the west coast but its citizens are highly educated, so there's a big pool of talented individuals working there.” – Martin MollThe finer details of this episode:Discussion of nearshoring and its benefits for accounting firmsDifferences between nearshoring in Mexico and offshoring in IndiaChallenges and advantages of nearshoring, including nurturing and training nearshore team membersExperiences with offshore teams and challenges faced when working with teams in IndiaImportance of critical thinking and cultural differences in offshore workChallenges of finding talent and benefits of outsourcing for smaller firmsImportance of building a strong bond with the offshore team and treating them as an extension of the firmEpisode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/https://www.cadencia.io/ Timestamps:Introduction (00:00:00) Introduction to the podcast and its mission to provide insights on accounting and related topics. Martin Moll's Career Story (00:00:54)Martin Moll shares his career journey from being a lawyer to becoming the president of Cadencia, emphasizing his experience with CPA firms and offshore operations. Choosing Guadalajara for Nearshoring (00:03:58)Martin explains the decision-making process behind choosing Guadalajara, Mexico, as a nearshore location, considering factors such as education, economy, and safety. Cultural Assimilation and Language Barrier (00:06:47)Discussion on the importance of cultural assimilation and the differences in exposure to tech stacks between nearshore locations like Mexico and offshore locations like India. Benefits of Nearshoring and Staff Integration (00:10:51)Martin highlights the benefits of nearshoring, emphasizing the potential for highly motivated and well-educated professionals and the integration of nearshore team members with the onshore firm. Advertisement for Virtual CFO Playbook (00:08:24)An advertisement for the Virtual CFO Playbook, offering essential tools for creating and delivering scalable CFO services. Comparative Analysis of Offshoring and Nearshoring (00:15:39)Comparison of offshoring and nearshoring, focusing on the cost, effectiveness, and the approach to hiring and training team members in Mexico. Career Development and Critical Thinking Training (00:17:28)Discussion on the career development opportunities and critical thinking training provided to nearshore team members, highlighting the focus on long-term career growth and skills enhancement. The learning curve (00:19:49)Discussion about the learning curve when working with offshore teams and the challenges of cultural differences. Outsourcing challenges (00:21:08)Addressing the challenges faced by smaller firms in finding people and considering outsourcing as an alternative. Community support (00:22:08)The importance of community support and sharing best practices among firms, especially for smaller firms. Establishing a bond (00:23:30)The significance of establishing a strong bond with offshore teams, including visiting them and integra

Apr 1, 2024 • 17min
Mastering the Art of Onboarding: Why Even Small CPA Firms Should Invest
“At the end of the day, it's first impressions. If you get a flat tire those first couple of weeks, it’s just going to really resonate through the entire relationship. You're never going to be able to win back that trust." -Adam Hale The finer details of this episode:● Importance of onboarding for CPA firms● Setting clear expectations and creating a process for onboarding● Activities involved in the onboarding process (accounting discovery, advisory discovery)● Role of project management and client success managers in onboarding● Significance of ongoing evaluation and improvement of the onboarding process● Impact of successful onboarding on long-term client relationships Episode resources:● Summit Virtual CFO by Anders website: https://www.summitcpa.net/● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ Timestamps:The importance of onboarding (00:01:07)Adam discusses the importance of onboarding and setting expectations for new clients, emphasizing the need for a structured process.Discovery meetings and setting client expectations (00:02:21)Tom explains the process of accounting and advisory discovery meetings, setting specific dates for deliverables, and aligning on priorities with the client.Organizing work and project management (00:05:51)Adam suggests organizing the team to focus on one area together, emphasizing the need for a solid process and project management for effective onboarding.Client communication and feedback (00:08:04)The importance of setting communication policies and feedback loops with clients during the onboarding process is discussed, ensuring clear expectations are established.Role of a project manager and client success manager (00:11:02)The role of a project manager in organizing the onboarding process and the importance of a client success manager for communication and issue resolution are highlighted.Continual improvement of onboarding process (00:15:59)The discussion emphasizes the continual evolution and improvement of the onboarding process to ensure a positive initial impression for clients.

Mar 18, 2024 • 20min
Sales Pipeline Analysis with Adam and Tom: How to Lead Revenue Forecasting Meetings
“The pipeline meeting delivers so much value; it's a strategic conversation around the best way to allocate resources.” – Adam Hale The finer details of this episode:Need for accurate data in pipeline managementStrategic implications of pipeline meetingsChallenges of waiting percentages in pipeline managementMethods for evaluating and forecasting pipeline opportunitiesTools and strategies for pipeline managementAdvice for looking forward and utilizing pipeline management Timestamps:Pipeline Management (00:00:44)Importance of understanding sales cycle, activities creating pipeline, and strategic implications of pipeline meetings. Data Analysis and Forecasting (00:02:47)Evaluating committed projects, analyzing potential opportunities, and using historical data for forecasting. Operational and Financial Alignment (00:03:36)Bringing finance, operations, and pipeline management together in meetings, and using pipeline data as guardrails for improvement. Strategic Resource Planning (00:09:49)Evaluating the impact of big contracts on pipeline size, considering the need for increased resources, and the role of finance in decision-making. Shortening Sales Cycle (00:12:21)Advising on ways to shorten the sales cycle, improving sales efficiency, and the relationship between sales cycle length and pipeline size. Challenges of Waiting Percentages (00:14:59)Disadvantages of waiting percentages in pipeline management and the preference for categorizing deals into simple buckets. Pipeline conversation for service-based clients (00:18:00)Discussion on tools and strategies for service-based and project-based clients, including sales, pricing, and seasonality. Strategic implications of pipeline management (00:19:20)Importance of pipeline management for advising clients and looking forward, and the various ways it can help businesses. Conclusion and call to action (00:19:36)Promotion of the podcast's website for more tips and strategies for achieving success in the accounting industry. Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/

Mar 4, 2024 • 55min
ESG Consulting: How Accountants Can Advise on Environmental, Social and Governance Initiatives with Kai Gray
“ESG is not a measure of ‘good company versus bad company.’ ESG is a collection of roughly 200 different metrics around environmental, social, and government governance data. The way I look at ESG is, it's a measure of transparency; how much information do I have to make an informed decision about a company?” – Kai Gray The finer details of this episode:The changing landscape of ESG adoption and its extension to smaller companiesRegulations and disclosures required by federal agencies for government contractsOpportunities for the accounting profession in the ESG field Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/https://www.esgmotive.comhttps://www.linkedin.com/in/kaigray/

Feb 19, 2024 • 49min
Attract and Retain Accountants Amid a CPA Shortage: A Conversation with Cory Gayman
The finer details of this episode:Challenges of finding and retaining CPAsStrategies for attracting and retaining talentHiring local talent vs. offshoring Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/https://jcgcpafirm.com/https://www.linkedin.com/in/jcgcpa/

Feb 5, 2024 • 46min
Cash Balance Plans: Maximizing Client Tax Savings with David Podell
Explore the benefits of cash balance plans for tax savings and retirement planning, tailored to individual client needs. Learn how to maximize contributions and reduce tax liabilities, while strategically planning for minimal disruption in retirement savings strategies. Delve into the intricacies of income adjustments, company structure, and strategic planning to enhance business value through defined benefit and cash balance plans.

Jan 22, 2024 • 43min
Drive Success in Your Accounting Firm Through Storytelling with Jeff Bartsch
Expert storyteller Jeff Bartsch discusses the importance of storytelling in business success. Topics include engaging clients in the accounting industry, storytelling in client interactions, team communication, and marketing, incorporating personal stories to engage clients, and the power of repeating stories.

Jan 8, 2024 • 51min
Mail Call: Answering Your Onboarding Questions with Jamie Nau and Joey Kinney
“Don't let the needs of the present get in the way from the needs of the future. Build that future, invest now, and it'll pay for itself in the long run.” – Joey Kinney The finer details of this episode:Importance of training and developing the advisory mindsetChallenges of merging existing processes during onboardingBuilding relationships and personal connections with clients Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/

Dec 11, 2023 • 49min
The Power of AI to Reshape the Accounting Landscape with Kyle Geers
“I don't necessarily think that AI is going to replace accountants, but the accountants who use AI are going to really succeed.” – Kyle GeersThe finer details of this episode:Time-saving opportunities for AI in accounting, particularly in data entry and bookkeepingTechnical work and incorporation of AI in complex areasImportance of maintaining a review process when using AI, especially for accuracy and confidentiality Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/https://www.zeroed-inconsulting.com/https://www.linkedin.com/in/kylegeers/
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