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“These aren't just numbers; numbers represent things that people care about, and when you start thinking about it that way, that's when you get clients who stay with you for life.” –Jeff Bartsch
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Timestamps:
Introduction (00:00:00)
Welcoming listeners to the podcast and discussing the upcoming conversation with Jeff Bartsch.
Demystifying Storytelling (00:00:22)
The importance of storytelling in becoming a better communicator and advisor in the accounting industry.
Jeff Bartsch's Background (00:02:00)
Jeff Bartsch introduces himself, highlighting his background in communication strategy and thought leadership coaching, including his experience in Hollywood.
The Power of Storytelling (00:03:49)
Jeff Bartsch shares a personal experience about the transformative power of storytelling and its impact on human connection.
Transition to Accounting Industry (00:05:51)
Jeff Bartsch explains his transition from Hollywood to working with the accounting industry, emphasizing the importance of human connection and trust-building in the accounting profession.
Strategic Communication and Storytelling (00:10:15)
Discussion on the strategic level of storytelling, including the definition of a story and its impact on communication with clients.
Virtual CFO Playbook Advertisement (00:13:08)
An advertisement for a virtual CFO playbook, offering essential tools for creating and delivering scalable CFO services.
Strategic Communication and Tough Questions (00:15:20)
Exploring the role of strategic communication in asking tough questions and guiding clients through challenging financial situations.
Empathy in Strategic Storytelling (00:16:55)
Jeff Bartsch discusses the importance of empathy in strategic storytelling and understanding the deeper motivations of clients beyond just the numbers.
The importance of strategic storytelling (00:20:28)
Strategic storytelling as a crucial element in client advisory services, influencing clients' perc