

My Life In Design Podcast
Claire Blyth
How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.
Episodes
Mentioned books

Oct 10, 2024 • 32min
Jolene Delisle - Founder and Creative Director of New York’s The Working Assembly.
Send us a textThis week Claire sits down with Jolene Delisle, founder and creative director of New York’s The Working Assembly. Jolene shares her journey into the design and branding industry, from internships, to founding The Working Assembly in 2017 with the goal of supporting the start-up scene in New York at the time. Jolene talks about her commitment to supporting emerging brands, especially those led by women and founders of colour which led to establishing her own agency. How becoming the owner of a 1950's ice cream shop called Cherries became the perfect team playground for creativity, providing entrepreneurial insights to better understand their clients. On being very intentional on the size of The Working Assembly and the type of projects they take on (and running a wait list!)Links:Red SetterdbaThe Working Assembly

Oct 3, 2024 • 51min
Fred Gelli, co-founder and CEO of Tatil
Send us a textThis week, Claire meets up with Fred Gelli, co-founder and CEO of Brazil’s largest independent design agency, Tatil. Fred shares his journey from engineering, to discovering his passion for design and co-founding an agency, and working on major projects including the 2016 Rio Olympics, the Rio Carnival, and a 17-year collaboration with Coca-Cola. He talks about his informative experience working with the Body Shop’s Dame Anita Roddick, the importance of nature being a source of inspiration for good design, and he shares the impact of winning and delivering work for the Rio 2016 Olympics and the Rio Carnival.Links:Red SetterdbaTatil

Sep 25, 2024 • 1h
Joanne Chan - CEO of Turner Duckworth
Send us a textThis week Claire catches up with Joanne Chan CEO of Turner Duckworth.Joanne shares her journey from fine arts to the world of design and working with some major brands like Coca-Cola and Amazon. She talks about how her background in fine arts helped lead to success in the competitive design industry.How brands need to evolve and what distinguishes a truly iconic logo from the rest (including the Amazon story with a clear brief from Jeff Bezos and a clever solution by their designer at the time Anthony Biles)On the importance of in-person collaboration for nurturing creativity. And Joanne’s thoughts on the changes in the competitive landscape of design agencies. Links:Red SetterdbaTurner Duckworth

Sep 19, 2024 • 51min
Domenic Lippa - Pentagram partner (and Chair). LIVE at the London Design Festival.
Send us a textMy Life in Design is back - recorded LIVE at the London Design Festival with designer Domenic Lippa, Pentagram partner (and chair) and Festival design director.Earlier this week we had the absolute pleasure of hosting a LIVE podcast recording of ‘My Life in Design’ as part of the London Design Festival. Marking the 50th episode and start of series 6, Domenic sat down with host Claire in front of an audience at the gorgeous art’otel in Hoxton London to share his life in design so far… Domenic shares his journey into design, from a home full of creativity, to a focus on graphic design from an early age that no art teacher could shift! His early experiences working in agencies, forming a partnership with future Pentagram partner Harry Pearce, their agency Lippa Pearce, and joining the world’s best known design consultancy Pentagram.Links:Red SetterdbaPentagram

May 9, 2024 • 1h
Mauro Porcini, Senior VP and Chief Design Officer at PepsiCo.
Send us a textIn the final episode of the series, Claire sits down with Mauro Porcini, Senior VP and Chief Design Officer at PepsiCo.Mauro shares his journey of how he discovered design as a career, and how he arrived at PepsiCo with an ambition to reshape innovation at the company by leveraging design and introducing a design culture. He talks about how design can change the trajectory of a company and on thinking big and not being afraid to dream.Links:Red SetterdbaMauro Porcini

May 2, 2024 • 50min
Ekaterina Solomeina, co-founder of Future London Academy.
Send us a textThis week, Claire sits down with Ekaterina Solomeina, co-founder of Future London Academy. Ekaterina shares her life in design from Russia to London, from agency to in-house. She shares her discovery of design as a career through early experiences of coding and website design, and her experiences of working with two original design powerhouses - Michael Wolff and Donatella Versace. How both have influenced the way she works and thinks. Links:Red SetterdbaFuture London Academy

Apr 25, 2024 • 48min
Alex Moulton - Chief Creative Officer at Trollbäck+Company
Send us a textThis week on Claire sits down with Alex Moulton, chief creative officer at Trollbäck+Company in NYC. Alex shares his life in design, from filmmaking and sonic branding, to full brand experience.Links:Red SetterdbaTrollbäck+Company

Apr 18, 2024 • 46min
Alex Center - Founder of CENTER.
Send us a textThis week Claire sits down with Alex Center, founder of design agency CENTER. Alex shares his life in design, from a dream internship working on the New York Knicks, to his time at the Coca-Cola Company building iconic drinks brands like vitaminwater and POWERAID, to the founding of CENTER in 2017.Links:Red SetterdbaCenter

Apr 11, 2024 • 46min
Joshua Breidenbach - Co-Founder of Rice
Send us a textThis week Claire chats with Joshua Breidenbach, from Vietnam’s Rice. Joshua shares his life in design, from early family influences, to the messages of punk music, and a pivotal project with Coca-Cola that marked the official founding of Rice.Links:Red SetterdbaRice

Apr 4, 2024 • 57min
Joy Nazzari - Founder of DNCO
Send us a textThis week on ‘My Life in Design’ Claire catches up with Joy Nazzari of DNCO to discuss her life in design, and her unusual route into the industry from a start in tech investment banking. Joy shares stories from her childhood, including an Easter Egg hunt at Walter Landor’s home (the founder of the legendary agency Landor). She talks about launching and growing DNCO and some of the major decisions that she’s had to make along the way, and on the challenge and privilege of managing people.Links:Red SetterdbaDNCO


