

My Life In Design Podcast
Claire Blyth
How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.
Episodes
Mentioned books

Apr 10, 2025 • 1h 1min
Debbie Millman - Renowned Designer, Author, Illustrator, Educator, & Host of Design Matters Podcast.
Send us a textThis week, Claire met up with Debbie Millman, the renowned designer and the host of Design Matters. Debbie hosts one of the world's longest-running podcasts and the OG design podcast, which has featured nearly 700 influential creatives and won multiple prestigious awards. She is the author of eight books and has also received the Audio Vanguard Award and a Cooper Hewitt National Design Award, cementing her impact in the design and creative industries. In a first for Debbie, she invited Claire into her podcast studio, to record today’s ‘My Life in Design’ episode. Here’s your chance to hear Debbie’s side of the story and her life in design so far.Debbie talks about her extensive career in design and branding – her time at Sterling Brands and the co-creation with Stephen Heller of the world’s first ever Masters in Branding program at the School of Visual Arts. She discusses personal projects and collabs including her work with Canva and her upcoming book ‘Love Letter to a Garden’ – a visual story of falling in love with gardening (published April 15). And she talks about the importance of business development ‘the pulse of an organisation’ in brand design agencies.Links:Debbie Millman | Love Letter To A Garden | Design MattersRedsetterdba

Apr 3, 2025 • 48min
Design Industry Leader - Jonathan Sands OBE
Send us a textThis week Claire met up with with design industry leader Jonathan Sands, former chair of Elmwood, who led the international brand design consultancy for 40 years, completing a management buyout in 1989 and selling the global business in 2021. Awarded an OBE in 2011 for services to the creative industries, he has worked with major brands like the BBC, Heineken, and Royal Mail and now serves as a trustee of the Royal Armouries in Leeds.Jonathan shares the Elmwood ambition to become the world’s most effective design agency demonstrated through awards such as the DBA’s Design Effectiveness Awards, and he discusses the need for greater recognition and support for creative industries in education.Links:Jonathan Sands OBERedsetterdba

Mar 27, 2025 • 54min
Vuokko Aro - Chief Design Officer at Monzo
Send us a textThis week Claire caught up with Vuokko Aro, the Chief Design Officer at Monzo. She helps the bank’s leadership team use design as a strategic lever across the company as it scales. This all helped Monzo win Marketing Society brand of the year in 2024. Vuokko discusses her unconventional path into her current career, from studying economics to working in journalism and eventually transitioning into design. She talks about her experience of working with startups like Citymapper before joining Monzo in 2017. She discusses Monzo's brand evolution and commitment to customer-centric design and shares how her side projects in fashion design and music are important creative outlets.Links:Vuokko AroMonzoRedsetterdba

Mar 20, 2025 • 37min
Kwame Taylor-Hayford - Co-Founder of Kin & D&AD President
Send us a textIn the first of a new season, Claire sat down with Kwame in front of a live audience in New York to share his life in design… so far. Kwame is the first US D&AD President, and also the co-founder of Kin, a creative company that drives positive change in business and culture. He shares his early influences in design and talks about his transition from working in finance to discovering the world of design.Kwame talks about his role at D&AD in New York and some of the brilliant initiatives that D&AD is doing to support the creative community – today and for the future.Links:D&ADKinRedsetterdba

Nov 21, 2024 • 29min
Henry Steiner, Founder of Steiner&Co
Send us a textIn the final episode of this series, Claire has the honour of speaking to Henry Steiner, founder of Steiner&Co, also known as the ‘Father of Hong Kong Graphic Design. Fresh from being the subject of a recent exhibition at the M+ gallery in Hong Kong, 90-year-old Henry shares his long and insightful journey in design, starting with being awe-struck by a piece of packaging design when he was only 3 years old!He shares his formative years, from leaving his birth country of Austria under the threat of WWII and moving to the USA; to learning at Yale under the tutelage of graphic design legend Paul Rand. He talks about his design career in Hong Kong, founding Steiner&Co in 1963 and the design impact of his work on the look and feel of the growing city, including the iconic HSBC logo and designing Hong Kong’s bank notes!Links:Red SetterdbaSteiner&Co

Nov 14, 2024 • 1h 2min
Benji Wiedemann and Alex Lampe - Co-Founders of Wiedemann Lampe.
Send us a textThis week Claire meets up with Benji Wiedemann and Alex Lampe, who co-founded the design agency Wiedemann Lampe. They share their lives in design and the evolution of their studio working in the cultural space and the skill of being able to articulate intangible things.They share their share the impact of starting their careers in the dot.com boom era of the early noughties… and the following crash. The huge influence of working and learning at iconic design agency Lewis Moberly, under the tutelage of Mary Lewis. And the role of design in branding and cultural narratives.Links:Red SetterdbaWiedemann Lampe | Instagram | Linkedin

Nov 7, 2024 • 47min
Julia Beardwood - Founder of Beardwood&Co
Send us a textThis week Claire sat down with Julia Beardwood, founder of New York agency Beardwood&Co, to hear her unconventional journey into design, via mathematics and marketing, to advertising, then the switch to branding at Landor.She shares the secrets behind her transition into the world of brand design (and her move to New York from the UK via Paris) The importance of honesty and direct communication in client relationships and talks about the leap into entrepreneurship by setting up her own agency.Links:Red SetterdbaBeardwood&Co,

Oct 31, 2024 • 45min
Dick Powell - Co-Founder of Seymour Powell
Send us a textThis week on the podcast Claire sat down with Dick Powell, co-founder of product design and innovation agency Seymour Powell, to talk all things design. Dick talks about everything from design education to founding a business, working on designs for spaceships, and what ‘brand’ actually means to him. He shares his early interest in design and its evolution from architecture to industrial design, reflections on the current state and evolution of the design industry, and in-house design trends.Links:Red SetterdbaSeymour Powell

Oct 24, 2024 • 43min
Fe Amarante - Founder and Principal of Experimenta
Send us a textThis week Claire meets up with Fe Amarante founder and principal of Experimenta, whose career spans major companies like Coca-Cola, Danone, and The Hershey Company. Now running her own agency, Experimenta, focusing on sustainable creativity, she shared her life in design so far. Fe talks about the evolving perception of in-house creative roles and their potential for fulfilment, the thinking and ethos behind her agency Experimenta, and her thoughts on being terrified and doing it anyway! Links:Red SetterdbaExperimenta

Oct 17, 2024 • 1h 5min
Ian Ritchie - Designer & Co-Founder JKR
Send us a textThis week Claire meets up with design legend Ian Ritchie to talk about his life in design, from his early experiences of earning his way with signwriting, to art school and the evolution and growth of design agency JKR. Ian shares his story of JKR, from co-founding, to the challenges and the big decisions made to enable success. He talks about the relationship between design and advertising and the need for cross-disciplinary talent, and gives insights into what he’s doing post-JRK, including the design of a type face that will be launching later this year.Links:Red SetterdbaJKR


