The Best Ever CRE Show

Joe Fairless
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May 27, 2025 • 27min

JF 3918: Creative Development, Investor Expectations, and Risk Mitigation ft. Chris Parrinello

On this episode of Best Ever CRE, Joe Cornwell interviews Chris Parrinello, VP of Investor Relations at Viking Capital, live from the Best Ever Conference 2025 in Salt Lake City. Chris shares insights into Viking's strategic pivot toward development, highlighting their latest JV project in Peoria, AZ—a 220-unit garden-style and townhome multifamily deal. They discuss why Viking is still bullish on multifamily, how they’re mitigating risk through conservative underwriting and experienced partners, and the importance of reframing investor expectations when chasing long-term equity multiples over short-term yield. Chris also breaks down the project’s economics, deal structure, and why 2025 might be the perfect setup year for outsized gains in 2026. Chris Parrinello Current role: VP of Investor Relations, Viking Capital Based in: South Florida Say hi to them at: https://vikingcapllc.com or listen to his podcast Wealth Unfiltered Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 26, 2025 • 36min

JF 3917: In-House Property Management, Midwest Rent Growth, Floating Rate Fixes ft. Todd Dexheimer

On this episode of the Best Ever CRE Show, Joe Fairless interviews Todd Dexheimer, a multifamily syndicator and co-founder of Endurus Capital. Todd shares his insights on the steady performance of Midwest markets, emphasizing consistent rent growth and limited new construction compared to Sun Belt markets. He discusses the decision to bring property management in-house due to inefficiencies with third-party managers, and explains how his team structures roles for maximum efficiency. Todd also walks through a recent heavy value-add project featuring trendy amenities and breaks down how his team strategically negotiated with lenders to navigate challenges tied to floating rate debt. Todd Dexheimer Current Role: Co-founder, Endurus Capital Based in: St. Paul, Minnesota Say hi to them at: todd@enduruscapital.com or enduruscapital.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 25, 2025 • 35min

JF 3916: Foreign Capital, Value Creation, and EPC’s Long Game ft. Marcelo Margain

On this episode of The Horizon, John Chang interviews Marcelo Margain, managing partner at Eagle Property Capital (EPC), to explore how Mexican capital is fueling U.S. multifamily investments. Marcelo shares how EPC sources 85% of its capital from Mexico, leveraging investor interest in dollar-denominated assets and U.S. economic stability. He emphasizes the value of EPC’s conservative investment strategy, fixed-rate financing, and their in-house management platform, which drives tenant satisfaction and high retention rates. Marcelo also highlights the firm's unique community-focused value-add approach and discusses their upcoming $300M Fund VI, targeting Sunbelt markets like Dallas, Houston, Orlando, and Tampa. Marcelo Margain Current role: Managing Partner at Eagle Property Capital Based in: Mexico Say hi to them at: LinkedIn profile or eaglepropertycapital.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 24, 2025 • 30min

JF 3915: Multifamily Stability, Market Cycles, and Smarter Investing ft. Joe Cornwell

On this episode of Best Ever CRE, Slocomb Reed interviews fellow host and Midwestern investor Joe Cornwell live from the Best Ever Conference 2025. They dive into the often-overlooked strengths of investing in the Midwest, especially in the multifamily space, contrasting its consistency and risk-adjusted returns with the volatility of Sunbelt and high-growth markets. Joe and Slocomb discuss how operator control, supply-demand dynamics, and avoiding negatively-levered deals have allowed Midwest investors to weather recent market shifts more successfully. They also highlight the importance of long-term thinking, revisiting portfolio performance, and the unique networking value of attending conferences like Best Ever. Joe Cornwell Current Role: Host of the Best Ever Podcast and vertically integrated real estate investor Based in: Cincinnati, OH Say hi to them at: BestEverCRE.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 23, 2025 • 44min

JF 3914: Scaling to 33,000 Units, Embracing AI, and Staying Class A with John Carlson

On this episode of Next Level CRE, Matt Faircloth interviews John Carlson, President of Mark-Taylor Residential, about scaling a property management company to 33,000+ units while staying committed to quality and culture. John shares how Mark-Taylor evolved from building and managing their own Class A assets in Phoenix to offering third-party management—always maintaining a luxury brand identity. The conversation dives into the operational impacts of geographic concentration, tech-driven centralization, and the role of AI in leasing and prospect engagement. John also emphasizes the importance of building vibrant resident communities and cultivating a purpose-driven internal culture to support long-term success. John Carlson Current role: CEO, Mark-Taylor Residential Based in: Phoenix, Arizona Say hi to them at: www.mark-taylor.com or https://www.linkedin.com/in/john-carlson-18327a33/ Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 22, 2025 • 1h 12min

JF 3913: Avoiding Capital Calls, Vetting Sponsors, and Embracing JOMO with Jim Pfeifer

On this episode of the Passive Income Playbook, Pascal Wagner interviews Jim Pfeifer, founding member of Left Field Investors (now rebranded as Passive Pockets) and long-time limited partner (LP) investor. Jim shares his journey from high school teacher to financial advisor to full-time LP, highlighting the transition from stock market speculation to real estate investing for cash flow. They discuss the pitfalls of early passive investments, the importance of vetting operators (especially in volatile markets), and why community is the most valuable due diligence tool an LP can have. Jim also shares his philosophy of not being anyone’s “guinea pig” and why this current market environment offers LPs unprecedented clarity in identifying quality operators. Jim Pfeifer Current role: Host of the Passive Pockets Podcast Based in: Columbus, Ohio Say hi to them at: PassivePockets.com or connect on LinkedIn Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 21, 2025 • 41min

JF 3912: Recapitalization, Rent Growth, and Redevelopment ft. Brian Ker

On this episode of Beyond Multifamily, Amanda Cruise interviews Brian Ker, President of Snowball Developments, about his value-add industrial investment strategy in the tri-state area. Brian shares his journey from institutional brokerage in Canada to running a 2 million square foot industrial portfolio in New York, New Jersey, and Connecticut. He explains why buying “ugly buildings on great dirt” in dense, urban infill markets creates the best long-term opportunities, and dives into the importance of underwriting downside risk, particularly in volatile interest rate environments. The conversation also explores how strategic recapitalization, operator creativity, and smart broker relationships help maximize value—even in challenging market cycles. Brian Ker Current Role: President, Snowball Developments Based in: New York City, NY Say hi to them at: bker@snowball-dev.com or snowball-dev.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 20, 2025 • 28min

JF 3911: Affordable Housing in Paradise, Raising Millions on Social, and Flipping for Legacy ft. Zasha Smith

On this episode of Best Ever CRE, Joe Cornwell interviews Zasha Smith, a former engineer turned real estate investor based in Hawaii. Zasha shares how a Google search on “how to get rich” led her from burnout in a 70-hour workweek to flipping houses, raising over $9 million through Instagram, and eventually launching a debt and equity fund. She dives into her latest affordable housing development on the Big Island, where she’s building 32 kit homes on $4K lots to support local families. Zasha also breaks down her social media strategy, her reasons for attending the Best Ever Conference, and her long-term mission to invest while making a positive impact in her home community. Zasha Smith Current role: Real estate investor, developer, and fund manager Based in: Maui, Hawaii Say hi to them at: Instagram @investwithzasha and https://www.linkedin.com/in/zashasmith/ Go to https://zbiotics.com/BESTEVER  and use BESTEVER at checkout for 15% off any first time orders of ZBiotics probiotics. Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 19, 2025 • 33min

JF 3910: Boots on the Ground, Value-Add Lessons, and Launching a New Firm ft. Dusty Eddy

On this episode of the Best Ever CRE Show, Joe Fairless interviews Dusty Eddy, founder of Eddie Capital Group. Dusty shares insights from his 20+ year real estate career, which began in institutional retail and development before shifting to multifamily. He discusses the founding of his own firm after a decade at 29th Street Capital, his nuanced understanding of markets like Phoenix and Las Vegas, and the importance of boots-on-the-ground intel. Dusty also details the challenges and strategies behind value-add repositioning in rough Class C neighborhoods and reflects on lessons learned from his one underperforming deal. Dusty Eddy Current Role: Founder & Managing Principal, Eddie Capital Group Based in: Scottsdale, Arizona Say hi to them at:  https://eddycapgrp.com/  Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Try Huel with 15% OFF + Free Gift for New Customers today using my code bestever at https://huel.com/bestever. Fuel your best performance with Huel today! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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10 snips
May 18, 2025 • 35min

JF 3909: Interest Rates, Cap Rate Trends, and CRE Buy Timing

The discussion dives into the rising risks of higher interest rates and their effects on commercial real estate. There's an exploration of the shifting FedWatch predictions and growing inflation concerns amid political uncertainties. John evaluates cap rate trends, compelling investors to consider acting now for better leverage. He highlights lucrative sectors poised for growth, including multifamily housing, well-located retail, infill industrial, and medical offices, encouraging timely investment in a volatile market.

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