

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Oct 11, 2023 • 11min
The LinkedIn Hack I Learned From the CMO of Nude
E98: Yoann Pavy, CMO of Nude, shared an impactful LinkedIn Hack with me. This is an actionable hack for founders who are fundraising or getting customers. If you've ever wondered about best practices to use on LinkedIn to get customers or investors, this episode will be helpful.

Oct 10, 2023 • 17min
TikTok Series Is the Next Lucrative Creator Story Waiting to Happen
E97: My excitement about TikTok's Series feature has only risen since yesterday. Here's how it will make creators with something valuable to teach a ton of money. And even learners who are sharing their learning journey will make money doing this.

Oct 9, 2023 • 15min
TikTok's Series Feature Could Disrupt Top E-Learning Platforms
E96: TikTok's Series feature is a game changer feature. If you have anything useful to teach that others want to learn, one viral video could be life-changing. The friction between watching a viral video and purchasing is insanely low. This has the power to change creators' lives while also disrupting top e-learning platforms.

Oct 9, 2023 • 14min
The Curious Learner Bias for Founders and Job Seekers
E95: The curious learner bias is my favorite human bias. Curious learners are often seen as experts because they are passionate about what they're learning and this creates top-of-mind awareness as long as they're vocal. Here's how to exploit this bias with TikTok if you're a founder or job seeker.

Oct 7, 2023 • 9min
TwitterX's New Ad Format and Some of the Ridiculous Ads I've Run
E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions. + Some of the silly and ridiculous ads I've tried.

Oct 7, 2023 • 7min
How to Leverage a Press Release to Get Top People to Respond
E93: Everybody has something they can leverage. Here's my favorite place for distributing a press release and how you should always leverage it and other pieces of news into something bigger.

Oct 5, 2023 • 9min
Why the TwitterX Ads Glitch Is Happening - My Theory
E92: My theory on what's going on at TwitterX that is allowing for the TwitterX Ads glitch. If you don't know, the TwitterX Ads glitch is a glitch that allows people to get millions of impressions and thousands of link clicks for a dollar-per-day ad spend.

Oct 4, 2023 • 14min
I Told People Not to Like My Ad but They Still Liked It
E91: Thought I discovered another TwitterX ad hack last night; tests came back negative. + More tests listeners are running. + We think in terms of what we are capable of.

Oct 3, 2023 • 12min
Hacking TikTok With a Strong Accent & How Gary Vee Rigged NFTs
E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information. + How Gary Vaynerchuk got influencers and billionaires to buy CryptoPunks early, sell at the top, and put the returns into VeeFriends, his own NFT project.

Oct 2, 2023 • 18min
How Google Ranks Reddit Posts, SaaS Funding Napkin, IG Fakers
Dig into how Google ranks Reddit posts, SaaS Funding Napkin on Product Hunt, fake followers on Instagram, and reflections on consistency and growth hacks.


