The Edward Show

E88: After reading "Trust Me, I'm Lying" in 2015, I experimented with lying to the media. What would be believed? How far could I go? Could this benefit me? Here's what I learned from "Trust Me, I'm Lying" and a few stories trying these lessons out.

E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world. Here's how we almost beat ChatGPT and my experience on day one of ChatGPT's rise to dominance.

E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it. Hint: people love consistency.

E85: One of the biggest struggles for new podcasters is getting listeners. In this episode, I share the three ways I'm driving listeners to this podcast, which isn't even three months old. Spoiler, way #2 is very easy and repeatable.

E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget. The way he goes about accomplishing this is both brilliant and creative. Bravo.

E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why. + The call with Elephant VC I had this morning. Great sounding firm. + This week's newsletter was apparently a banger.

Discover how the speaker outranked the NYTimes on Google within minutes using unconventional methods and a free expert writer. Learn about their fast Google ranking techniques and the effectiveness of Help a Reporter tool. Find out how to optimize a post for search engines and target specific questions. Hear about their experiences living in Ukraine during the lockdowns and working on their SEO project.

E81: I probably shouldn't share this story, but will anyway. My friend met two Y Combinator alumni in Miami who lied in their initial YC interviews. Here's what they lied about, how they pulled it off, and how they ended up winning.

E80: The conversions I get, the settings I use, the copy and creatives I use - everything I know about this TwitterX Ads glitch, which gets me millions of impressions and thousands of link clicks for a dollar-a-day ad spend. This is my most updated podcast on the topic.

Entrepreneur Lenny Rachitsky shares how he built one of the most popular newsletters in just 4 years. Topics include leveraging Medium, Substack's recommendation feature, quality and consistency in newsletters, finding genuine interest, and strategies for initial distribution and traffic generation.