The Edward Show

E6: I got recognized at an event yesterday by somebody who watches my daily videos. I started making videos in November last year. I do the Content Inc method and do it every day. Most people overestimate what they can do in a week and underestimate what they can do in a year. Pick something you love so you can do it every day for years.

E5: I discovered a hack for promoting my new podcast: Twitter Ads. I paid $1.64 for over 1,000 listeners, or $0.00164 cents per listener. Insane! If you have a new podcast, this may be an amazing way to promote it. In this episode, I share how I set up these ads. If you record through an external service, you can still promote a podcast with an audio embed within Twitter and then run cheap ads to that. This tactic is not without problems, however, and I also get into some of the challenges faced with this. Finally, at 18:00, I really get into the zone speaking. Hope you enjoy.

E4: I used a repeatable method to rank #1 on TikTok for “Build in Public,” an entrepreneurship movement that I love deeply. However, this was a mistake. I should have considered brand a lot more. I rank #1 because my handle is “Build in Public” and I got fairly big. But now the traffic from ranking first for this keyword doesn’t matter to me and I have a brand name that is not as sexy as it could have been. Here’s what I would have done differently at the beginning if I wanted to continue ranking 1 for “Build in Public” while having a different, more unique brand name.

Discover the undervalued marketing hack of TikTok, requiring just 10-30 minutes a day but offering immense upside. Learn how to syndicate everywhere with reusevideo.com. Anyone can use it - entrepreneurs, students, employees, even those finding themselves. Explore the speaker's personal journey on TikTok and their tips for building a 'building public' account. Find out how TikTok can be a powerful marketing tool, from going viral multiple times to creating the most viewed video in the world. Uncover the various ways to monetize TikTok, through ad revenue, sponsorships, affiliate marketing, and creating branded products.

Discussion on Meta Threads as a marketing opportunity that may not last, with speculation on its functionality and long-term viability. Examining the differences between Twitter and Instagram, as well as the consequences of politicizing Twitter. Exploring the appeal of Twitter for great writers and the potential for it to focus on short-form news and discussions.

E1: How to network effectively to get friends, sales, interesting experiences, or even dates. I networked every day for three years at NYC technology and business events. This is what I learned. Special Guest Gabriele Zennaro. My full networking guide: https://edwardsturm.com/articles/three-year-networking-experiment/