The Edward Show

E15: Air AI has recently been talked about by the cofounder of Airbnb and many other tech influencers. This is because they’re going viral from a marketing campaign that anybody can do… alone. I deep dive into exactly how they’ve blown up, how this can be applied to other fields, not just SaaS, and who Air AI even is. Then I talk about my first time using TikTok Live this morning. I tried TikTok Live with my 35,000 followers this morning and 1,000 people showed up for the under 1 hour stream. I learned a lot and would consider this experiment a success. Here’s how I’ll improve on it next time.

E14: If you make that hard decision now, you’ll feel better. Steve Jobs made hard decisions fast. Sam Altman says the best founders are decisive and responsive. Our gut will tell us to do the scary thing. We like Nike because they tell us to just do it. Worry more about doing it and trust that your intuition will improve over time.

E13: I learned what billionaires talk about with other billionaires this morning. They talk about: Wealth preservation. How to ensure future generations are responsible. Philanthropy. The way that I learned was cool. Then I talk about top-of-mind awareness: what it is, what it can lead to, and how to get it. Achieving top-of-mind awareness is my new obsession now, as it's where the biggest opportunities get unlocked.

E12: Many people think ChatGPT and Bard will kill SEO. It will. But not at the bottom of the funnel where the purchase intent is. Bottom-of-funnel SEO will remain wildly lucrative past the death of search engines. This type of SEO works incredibly well with both search engines AND generative AI chatbots like ChatGPT, Bard, and Bing. In today’s episode I explain what bottom-of-funnel SEO is and why it’s a tremendous hedge against AI. And for a bonus, “It’s better to be optimistic and wrong, than pessimistic and right.”

E11: My friend, Yuriy of Darngoodads.com, sent me some gold for changing your mindset to wanting to work more. I then discuss how Dudewithsign originated from F Jerry - the Instagram Meme Viral Marketing Agency page. If you're curious about the origins of the famous Dude With A Sign meme, this explains it. Finally I explain the marketing funnel: Top of the funnel. Middle of the funnel. Bottom of the funnel. I give examples of marketing I've done at each part of the funnel and touch upon how the most hidden opportunities are at the bottom of the funnel.

E10: A friend’s prospects started closing all at once after prospecting with no progress for five weeks. I talk about how I record these Podcasts through Twitter Spaces and why I do things this way. And I discovered a major content automation trick this morning, which will: 1. Save me a lot of effort. 2. Save me a lot of time. 3. Make my content better. I’m hyped. What’s interesting about this automation is I got it from a different area of my life: these daily podcasts. Had I not started the daily podcasts, I wouldn’t have discovered this trick. These lessons illustrate the power of consistency. Getting 1% better each day is a fallacy. It actually happens in bursts and leaps. But when it does happen, it’s dramatic and refreshing. So stick with it! Stay consistent.

E9: Easily my best episode yet. Treadmill friends vs. sofa friends and how this podcast is your treadmill friend. Twitter’s Ad Revenue Sharing program for creators - and how Threads will not copy this one. Everybody wants to invent like Jobs but stealing like Zuck is way easier. How I steal. How I’ve been stolen from: our project, World of Ether, spawned Axie Infinity and God’s Unchained. And how one of the top Viral Marketing studios out there flagrantly steals content from everybody. Don’t be ashamed! Create!… Even if you’re putting your own spin on others’ creations.

E8: I would have saved myself so much time, and capital had I been doing frequent reflective journaling. This very wealthy entrepreneur I know, Alex Mashinsky, was just arrested on charges of fraud. Looking pretty bad for him. He was already well off before he started Celsius, the company that got him into this mess. I wonder if he would have made these same mistakes if he had been doing frequent reflective journaling. He may have realized life is short and precious, and he's already well off. He may not have defrauded investors. For the common person as well - reflective journaling can have tremendous consequences. You see the forest you've been laboring in and can orient your ship. I believe everybody is closer to success than they realize. Success is just a bunch of good decisions away. And you can more easily make those good decisions with reflective journaling.

E7: I meet too many people wasting their time and personal capital building in "stealth mode" because their idea is "so good that everybody will steal it." They won't. Building in stealth is a costly mistake. Building in stealth is only good if you have warm investors and you can easily raise off speculation. For most others, fundraising will be a grueling process. Instead, you should build in public. In this podcast, I give three building in stealth fails and one build in public success. Fails are far more common than successes because few people are courageous enough to put themselves out there by building in public. But you should. Here’s why and how.

E6: I got recognized at an event yesterday by somebody who watches my daily videos. I started making videos in November last year. I do the Content Inc method and do it every day. Most people overestimate what they can do in a week and underestimate what they can do in a year. Pick something you love so you can do it every day for years.