The Edward Show

E25: There’s enormous opportunity taking local boomer-run businesses online. Many of them are not online and refuse to do it as technology makes them uncomfortable. Chris Koerner (@mhp_guy) is doing it for them and is crushing. + A Discover Card executive’s advice. + How I’ve had 3 videos go viral in the last week. + Twitter ads is an arbitrage opportunity, says Gary Vee’s media buyer. + 😪, for real.

E24: Specifics perform better in titles and introductions for any type of content. Specifics build intrigue; a lesson from MrBeast. + I recently learned not to wait too long to give value in content. Give it early on. Show people this will be worth their time. + MrBeast's compensation philosophy is similar to Netflix's in the book, No Rules Rules: Netflix and the Culture of Reinvention.

E23: MrBeast's top advice for creators is to invest more time in ideating a video, article, or any content. 60 minutes of effort put into a mediocre idea is not as good as 60 minutes of effort put into a great idea - and some great ideas need time. In today's episode I take this advice to the test and share my results. Then I share my thesis on success, leverage, and consistency. Most people overestimate what they can do in two weeks but underestimate what they can do in two years. Consistency and vocality over time are everything.

E22: Last night I had dinner with an engineer at the New York Times who also throws tech events around the city. He's now in demand by every big tech company. He shared how he did this and what he shares is actionable to anybody, not just engineers. Then I share 3 books that can help you think more like him: How to Win Friends and Influence People - Dale Carnegie Influence - Robert Cialdini Trust Me I'm Lying - Ryan Holiday

E21: In 2010, there was a kid at my college with a video game music radio station. His show had three listeners: myself, his Dad, and an unattended office computer. Here's how I used 4chan to have his show set the college station record for most listeners. This story became legend at the college and is still told there to this day. Here's are the lessons in this story: Appeal to emotion Find product market fit Get social proofed Keep fans engaged Be humble Journal to learn

E20: I start today off with some fun stories from around the world of people doing good deeds for me and me doing good deeds for people. Then I share go-to-market strategies for this podcast which I’m super excited to execute on: Leveraging an existing high-performing search engine optimization page I have. Making new bottom-of-funnel search engine optimization pages. Doing TikTok search engine optimization. Next I get into a new TikTok format I'm trying: 1-minute bios. I just made a 1-minute bio on TikTok of Caleb Simpson, the guy who asks how much your rent is and if he can see your apartment. The video did very well. I dissect why and how to recreate the success. Then I talk about the potentially several million dollar gift that Zaid Khan, advisor to the Royal Family in Dubai, gave me today atop the World Trade Center in NYC. I share a storm story from the World Trade Center. Then I hit you with some fundraising advice and a secret fact about ChatGPT vs. Google, which many people don't know. Today's a great episode. Hope you enjoy.

E19: Caleb Simpson, the TikToker who asks people how much they pay in rent and if he can see their apartments, has a great story! It's inspiring because Caleb persevered for years, oftentimes living paycheck to paycheck, sometimes not even being able to afford food except for Cup of Noodles. He got his break when he asked himself, "I'm spending so much time making videos for other people, why don't I do it myself?" - And the way he made his video initially pop off is crazy as well! This is a great story that's inspiring and motivating for any entrepreneur.

E18:  Ten years ago, FouseyTube was: Consistently viral on Youtube - I even met him a bunch of times at conferences we were both invited to. Making a lot of money. Recognized and YouTube famous. Two years ago, he was: Universally hated. Broke. Overcoming various addictions. Still YouTube famous, but irrelevant. Now he's: Loved, even by his haters. YouTube and Twitch famous. Relevant again. Making money. Here's what he did: Started streaming live on Twitch 24/7 - even while he sleeps. Became humble. Frequently admits he was a PoS. The main takeaways: Be nice. Find a unique spin on a niche. Nobody with Fousey's unique story streams EVERYTHING and shares EVERYTHING. He literally shares EVERYTHING... all the time... 7 days a week. This is the same thesis I have with my podcast. I'm doing it daily. Why? Very few people of my experience and charisma do daily podcasts. Most do 2x/week or 1x/week. In fact, this pairs well with a content philosophy that changed my life when I learned about it one year ago. The Content Inc. Philosophy Basically, there are 4 variables to center your content around: Niche Spin on the niche Platform Content type Let's take Miss Excel (who's now building a several hundred million dollar Microsoft Office empire) as an example. Niche (when she started): Excel training. Spin: Fun, non-corporate style. Platform: TikTok. Content type: Mobile video. In Fousey's case - his SPIN is 24/7 streaming. For my podcast, my spin is daily episodes. The high-frequency spin is hard to do but typically results in learnings and growth FAST. Two days ago, I did a deep dive to see daily podcasts that failed. They all failed because they made it too much work, and it stopped being fun. So if you take on this high-frequency spin, make sure to keep it fun and easy enough for you. Otherwise, you won't make it. It's an important lesson to avoid burnout. As for MrBeast: he was certain his Reacts channel would be far bigger than his Gaming channel. He made this prediction two years ago. It was wrong. It turned out to be the opposite. Even MrBeast gets content predictions wrong - so if you get something wrong, don't beat yourself up! Keep on going. Make it fun and stay consistent.

E17: FouseyTube is having a major revival. He's from the Gilded age of YouTube and used to be a viral star. He became an alcoholic and a jerk, blowing all his money while slowly becoming irrelevant. People forgot about him. Now he's turning a new leaf and showing it all, 24/7, on Twitch. He's streaming his life every hour of every day and sharing all his fears and vulnerabilities. He recently went on the H3 Podcast and then cried afterward in his car as his father told him, "I love you." He's having an intense comeback and everybody is rooting for him, even his initial detractors. + I share an exciting Vanderbilt story about The Breakers, one of their mansions. + I share what this Vanderbilt story teaches us about networking and relationships: a small amount of deep relationships with great people is better than many shallow relationships with many people. You want to be remembered.

E16: Here’s what I track: - Everything I go to every day. - Who I meet. - What they do. - My TikTok follower growth. - Where I am. - Misc thoughts I have that are important for me. This gives me: - A time machine. - A clearer big picture of my life. - A higher chance that I WILL NOT make the same mistakes. - A higher chance that I will make better decisions. - A faster understanding of my values. - A clearer sense of what I need to double down on. - Legitimate joy and gratitude for my life. Here’s how I measure and track my life and how you can do it too.