

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Nov 30, 2023 • 14min
Long-Form SEO Content Marketing: The Fermi Paradox From Wait but Way
E148: The Fermi Paradox from Tim Urban and Wait But Why is a classic example of long-form content marketing that attracts backlinks. It's: Beautifully written. Deep. About an interesting topic. Has fun diagrams. And long. And it got 8,400 links from 2,300 domains. #seo #linkbuilding #gotomarket #searchengineoptimization

Nov 29, 2023 • 12min
394 Consecutive Daily TikToks and 147 Consecutive Daily Podcasts
E147: How to be consistent. I have done: 147 consecutive daily podcasts. 394 consecutive daily videos. The three things I do to be so consistent: I say these two things are the most important things I will do each day. I'm okay with putting out mediocre content because I know the baseline will improve over time. I know the consequences of missing a day. #consistency #contentmarketing #buildinpublic #discipline

Nov 28, 2023 • 11min
Launching on Product Hunt Three Times Every Month
E146: The Notion creator, Pascio, changed the way I view Product Hunt. By launching on Product Hunt three times every month, he created a flywheel of followers and customers, which boosted launches and boosted sales. Pascio challenges the norm that Product Hunt launches should be infrequent. He instead uses it more like TwitterX or a social media platform; and has generated huge go to market and has grown tremendously as a result. #buildinpublic #indiehackers #growthhacking #gotomarket

Nov 28, 2023 • 10min
Controversial Dating Coach Marketing
E145: I have all these friends who are dating coaches. One of them asked how I would grow visibility if I were him. One of the major social networks is making a push to allow controversial content. Here's how I'd do marketing as a dating coach or other controversial brand. #controversialmarketing #organicmarketing #socialmediamarketing #growthmarketing

Nov 26, 2023 • 11min
Obsessed People Will Understand This
E144: Obsessed people will understand this. Non-obsessed people will not. #startups #mindset #entrepreneurship #hustle

Nov 26, 2023 • 14min
The 3 Biggest Instagram Hacks I Know
E143: My 3 best Instagram hacks. It wasn't until recently I realized how good Instagram is as a marketing channel. I've had deals start and close through IG. I've had famous people discover me through IG. I've had not famous but very influential people discover me through IG. And from what I've seen, this platform has the biggest opportunity out of any social media platform for legit shortcuts. This episode is my top 3 hacks. #instagramhacks #socialmediahacks #growthhacking #brandhacking

Nov 24, 2023 • 6min
Get Fast Results With These Three Channels
E142: The three marketing channels for getting the fastest results if you're an indie hacker or solopreneur. These channels are fast to execute on and bring fast results. 2/3 can only be done once every couple months. #3 can be evergreen. #indiehackers #buildinginpublic #growthhacking #solopreneur

Nov 24, 2023 • 7min
How I'm Going About Executing My Own SEO Strategy
E141: How I'm going about executing my own purchase-intent SEO strategy. Most people jump into product creation without preparation. But starting with preparation can give an idea of the project's initial feasibility and save you time. Here's what I'm doing. #buildinpublic #indiehackers #searchengineoptimization #saasmarketing

Nov 22, 2023 • 16min
How to Find Bottom-Of-Funnel Purchase-Intent Keywords
E140: How to find bottom-of-funnel purchase-intent keywords. A lot of people have asked me how I find these elusive, lucrative gems. I have a well-ironed-out method. This is it. #seo #searchengineoptimization #startups #buildinpublic

Nov 22, 2023 • 12min
Does the TwitterX Ads Glitch Work for the United States?
E139: Does the TwitterX Ads Glitch work with U.S. targeting? The answer surprised even me. Here's what I've learned and what I'm thinking. #growthhacking #mediabuying #mediabuyer #twitterx


