The Edward Show

E44: Last night, I went to a small tech party at the private art collection held by J.P. Morgan Chase. It was incredible. Here's what I learned. Then I share my wild week with two viral videos, a viral LinkedIn post, and a very well-performing Reddit post going back to this podcast. Next, I give the state of affairs on Twitter Ads. They're changing fast, and I'm still running them - lessons on that. And finally - I wrote frustratingly dumb and hilarious ad copy and to my huge surprise found it converts really well. You won't believe what I wrote.

E43: Baker-Miller Pink / Drunk Tank Pink is a shade of pink that's known to make people calm and relaxed. I explain how I use it in interacting with people and how it can be used in marketing. I also address criticism that its calming effects are reversed after 15-30 minutes of exposure. This simple little hack is fun to stack with other hacks. I’d totally recommend incorporating this shade of pink into your wardrobe and products.

E42: Charisma: it's something most people wish they had more of. People have told me I'm quite charismatic, but it hasn't always been that way. Today's episode is all about how to become charismatic.

E41: A really great one! A possible replacement to Twitter/X Promoted Ads (Follower Ads), which have been discontinued. And then the investor rejections Airbnb got while raising their seed round - to put any no's you get into perspective. And finally, I hit you with a little bit of Paul Graham, co-founder of Y Combinator and king of startups. Got some great energy here, and I am excited to share it with you.

E40: If you're a creator, you know how much of a pain it is trying to share an affiliate link, sponsorship code, article, or anything with a long URL. Nobody realizes this, but it's super easy and cheap to buy a memorable domain and have that go to your longer URL. Here's how to do it.

E39: People don't know this about Instagram, but when you share your reels to your feed and profile grid, you actually limit views to new people. If you want to use Instagram Reels to grow your following and test out new content types, toggle OFF the "also share to feed" setting. If you do this, existing followers will not see your content, and brand new people and new potential followers will see it instead.

E38: Some TikTok Live streamers, like Pinkydoll, are making tens of thousands of dollars a month streaming themselves reacting to monetary gifts with canned responses, like a video game NPC. The TikTok NPC trend gives a lot to learn. It shows just how big the market is and how much money there is out there. It also illustrates fundamental differences between video platforms like TikTok and YouTube. The ice cream is indeed so good.

E37: Influencer, Jenna Palek, released a video where she breaks down her revenue streams. With only a few hundred thousand followers on Instagram and TikTok, she's able to get two full-time employees and an office. Here is how a social influencer makes money.

E36: How Bobbi Althoff got Drake as a guest for her brand new podcast and had the most popular podcast in the world 4 months after starting it. Most people think playing to win is just working really hard. Bobbi's story teaches me that it's actually taking risks. It's punching through the wall and not at the wall. Bobbi took some measured risks and now has incredible success from it. We should all ask how we can play to win like Bobbi Althoff.

E35: The story of Fruit Ninja is a motivating underdog story of a failing game studio using the tenets of the Lean Startup Method to succeed. This is one of my favorite stories shared on the podcast so far. Tons of valuable lessons: Stay simple. Stay lean. Differentiate yourself. Validate early. Always test. Low-budget marketing can be great marketing. Humor sells. Move fast. Fundraise/sell when there's hype and fomo - not when you need the money. Leverage everything.