

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Aug 27, 2023 • 15min
The Death of SEO Is Not Near - Generative AI Won’t Kill SEO
E53: "The death of SEO is near." This prediction is going viral on Twitter with the claim that Google's own Generative Experience - its chatbot built into search - will destroy search engine optimization. I've done SEO for Microsoft, Time, etc, and in today's episode, I debunk this ludicrous assertion. To join the newsletter: https://edwardsturm.com/newsletter/

Aug 26, 2023 • 15min
My TwitterX Ads Are Converting and How to Monetize Rants
E52: For the newsletter mentioned in the show: https://edwardsturm.com/newsletter/ For the upscale tool mentioned in the show: https://replicate.com/nightmareai/real-esrgan My TwitterX ads are converting to purchases and users. This is extremely exciting. + How to use TikTok to heavily monetize going on rants. It's pretty good.

Aug 26, 2023 • 10min
Low GDP per Capita City vs NYC + Threads Desktop vs X
E51: Can you really get huge while living in a low GDP per capita city? People say if you want to make it, you need to be in a major city like NYC, Paris, London, Berlin, Los Angeles, etc. I say you don’t. + Threads desktop just came out; I’m bearish.

Aug 25, 2023 • 17min
How We Became the Top Blockchain Game
E50: In 2019 I wrote an article about the top blockchain games and put our game as number one. This article ranked on Google and got us wild opportunities as a result. Here’s that story. This is why I love search engine optimization.

Aug 24, 2023 • 19min
How to Be Successful by Sam Altman
E49: My favorite lines from 'How to Be Successful' by Sam Altman. + NPC TikTokers on Broadway. + TwitterX Ads are still incredible.

Aug 23, 2023 • 14min
How to Scale TwitterX Ads & Serbia Stories
E48: Join the newsletter: https://edwardsturm.com/newsletter/ This episode is on how to make the amazing results I'm getting with TwitterX ads scale: it's seriously not what you think! + Building the funnel. + Serbia stories and extreme intelligence.

Aug 22, 2023 • 17min
More TwitterX Ad Lessons, Bottom-Of-Funnel SEO, and the Truth About TikTok Virality
E47: The TwitterX ad clicks are confirmed real people. I discuss bottom-of-funnel SEO and why search engine optimization is my favorite channel. I go into the truth about TikTok virality - what I've learned so far. And I talk about the difference between a normal marketer and a great marketer. I'm democratizing the marketing secrets that the best of the best don't want everybody else to know.

Aug 21, 2023 • 18min
New TwitterX Ads Realizations, Hacked Startup, and My Funnel
E46: I'm now convinced that my TwitterX Ad settings are a glitch in the Ads platform, which is why they work so well. + A dramatic story with one of my startups this morning. + My podcast and newsletter funnels are working great. Here's the funnel. + I explain habit-building for a friend at Meta.

Aug 20, 2023 • 18min
TwitterX Ads - How I Get 1.3 Million Impressions and 2,000 Link Clicks for 60 Cents
E45: Sharing everything I know about TwitterX ads. Join my newsletter referenced in the show at https://edwardsturm.com/newsletter/ Today's episode is exactly how I'm getting insane results with the new TwitterX ad platform. I share the types of ads I use, the rules with TwitterX ads I've discovered, the targeting I use, and the ad spend pacing. If you want to learn how to get millions of impressions and thousands of link clicks on TwitterX ads for under a dollar - this episode explains how.

Aug 18, 2023 • 14min
My Tour of the Private JP Morgan Art Collection and Hilariously Bad Ad Copy That Converts
E44: Last night, I went to a small tech party at the private art collection held by J.P. Morgan Chase. It was incredible. Here's what I learned. Then I share my wild week with two viral videos, a viral LinkedIn post, and a very well-performing Reddit post going back to this podcast. Next, I give the state of affairs on Twitter Ads. They're changing fast, and I'm still running them - lessons on that. And finally - I wrote frustratingly dumb and hilarious ad copy and to my huge surprise found it converts really well. You won't believe what I wrote.