

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Sep 29, 2023 • 11min
A Simple Brand Building Instagram Hack
E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it. Hint: people love consistency.

Sep 28, 2023 • 14min
How to Get Listeners to a New Podcast
E85: One of the biggest struggles for new podcasters is getting listeners. In this episode, I share the three ways I'm driving listeners to this podcast, which isn't even three months old. Spoiler, way #2 is very easy and repeatable.

Sep 27, 2023 • 21min
John Bukkake vs. Google
E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget. The way he goes about accomplishing this is both brilliant and creative. Bravo.

Sep 27, 2023 • 9min
One of My Favorite Tools for Doing SEO
E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why. + The call with Elephant VC I had this morning. Great sounding firm. + This week's newsletter was apparently a banger.

Sep 25, 2023 • 11min
How I Outranked the NYTimes in 5 Minutes While Living in Ukraine
Discover how the speaker outranked the NYTimes on Google within minutes using unconventional methods and a free expert writer. Learn about their fast Google ranking techniques and the effectiveness of Help a Reporter tool. Find out how to optimize a post for search engines and target specific questions. Hear about their experiences living in Ukraine during the lockdowns and working on their SEO project.

Sep 24, 2023 • 8min
These Founders Lied to Y Combinator
E81: I probably shouldn’t share this story, but will anyway. My friend met two Y Combinator alumni in Miami who lied in their initial YC interviews. Here’s what they lied about, how they pulled it off, and how they ended up winning.

Sep 23, 2023 • 15min
The TwitterX Ads Glitch: Everything I Know (Updated)
E80: The conversions I get, the settings I use, the copy and creatives I use - everything I know about this TwitterX Ads glitch, which gets me millions of impressions and thousands of link clicks for a dollar-a-day ad spend. This is my most updated podcast on the topic.

Sep 22, 2023 • 17min
How Lenny Rachitsky Made One of the Most Popular Newsletters in the World in 4 Years
Entrepreneur Lenny Rachitsky shares how he built one of the most popular newsletters in just 4 years. Topics include leveraging Medium, Substack's recommendation feature, quality and consistency in newsletters, finding genuine interest, and strategies for initial distribution and traffic generation.

Sep 21, 2023 • 11min
A Hilarious Fail I Had in Berlin, Teen Millionaires, and X Manipulation
A hilarious fail in Berlin involving a lost SIM card. Meeting teen millionaires at a party. Discussion on a guy who manipulates social networks like Twitter.

Sep 20, 2023 • 9min
It's Crazy How Fast I'm Gaining Followers on TikTok
The podcast discusses the speaker's exponential growth in followers on TikTok and the role of consistency and evergreen content. They share strategies for outsmarting the system and building a loyal following. The hosts also talk about tracking TikTok followers, creating a live chart, and their upcoming video on black hat SEO tactics.