

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Oct 16, 2023 • 9min
Yves Saint Laurent Explains Why You Should Raise Prices
E103: I learned this morning to RAISE PRICES. Marc Andreessen also says you should RAISE PRICES. And I divulge a conversation I had a year ago with a director at Yves Saint Laurent who told me why they - you guessed it - RAISE PRICES. #buildinpublic #indiehackers #pricingstrategy #startups

Oct 15, 2023 • 21min
1,000 True Fans by Kevin Kelly
Exploring Kevin Kelly's concept of '1,000 true fans' and its popularity among entrepreneurs, artists, and creators. The potential of '1,000 true fans' as a sustainable source of income and marketing. Retaining full price and building an email list. Discovering untapped potential of the market and the power of true fans for building a successful business.

Oct 15, 2023 • 9min
Spin Is Everything
E101: I made 3 TikToks in 75-minutes. TikToks 1 and 3 flopped. TikTok 2 got 67,000 views and brought 3,100 users to our app. Here's the 3 TikToks. And an explanation of why TikTok 2 won out.

Oct 14, 2023 • 11min
My Experience Halfway Through Sam Parr’s CopyThat Course
E100: I love simple writing. Simple, punchy writing. In this legendary episode, I share Stephen King's Toolbox about avoiding the passive voice. Avoid it at all costs! This one piece of advice will keep your people so much more engaged.

Oct 12, 2023 • 8min
Selling on TikTok Then vs. Now
E99: 'Series,' TikTok's newest feature, can be put on videos that are going viral. This means you can create a video product for a video that is in the process of going viral and sell it on the viral video WHILE IT IS STILL GOING VIRAL! Game changer.

Oct 11, 2023 • 11min
The LinkedIn Hack I Learned From the CMO of Nude
E98: Yoann Pavy, CMO of Nude, shared an impactful LinkedIn Hack with me. This is an actionable hack for founders who are fundraising or getting customers. If you've ever wondered about best practices to use on LinkedIn to get customers or investors, this episode will be helpful.

Oct 10, 2023 • 17min
TikTok Series Is the Next Lucrative Creator Story Waiting to Happen
E97: My excitement about TikTok's Series feature has only risen since yesterday. Here's how it will make creators with something valuable to teach a ton of money. And even learners who are sharing their learning journey will make money doing this.

Oct 9, 2023 • 15min
TikTok’s Series Feature Could Disrupt Top E-Learning Platforms
E96: TikTok's Series feature is a game changer feature. If you have anything useful to teach that others want to learn, one viral video could be life-changing. The friction between watching a viral video and purchasing is insanely low. This has the power to change creators' lives while also disrupting top e-learning platforms.

Oct 9, 2023 • 14min
The Curious Learner Bias for Founders and Job Seekers
E95: The curious learner bias is my favorite human bias. Curious learners are often seen as experts because they are passionate about what they're learning and this creates top-of-mind awareness as long as they're vocal. Here's how to exploit this bias with TikTok if you're a founder or job seeker.

Oct 7, 2023 • 9min
TwitterX’s New Ad Format and Some of the Ridiculous Ads I’ve Run
E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions. + Some of the silly and ridiculous ads I've tried.