The Edward Show

E236: Even after nearly 500 consecutive days video uploading, 236 consecutive days podcasting, and 50 consecutive weeks sending newsletters, I STILL overlook this. And if I overlook this, others do, too. The difference between well-performing content isn't time, effort, or money. It's what's shared in this episode. #contentmarketing #contentcreation #marketing #organicmarketing The Edward Show. https://edwardsturm.com/the-edward-show/

E235: You might hate Kanye West, but it's hard to deny his impressive ROAS for his $7 million Superbowl Ad. Pretty wild marketing story. See the post: https://www.instagram.com/p/C3lvH0nrM8C/ #marketing #roas #growthmarketing #advertising

E234: People with newsletters never think about these 5-minute SEO changes. With a few changes myself, I have my newsletter showing #2 for Growth Hacking Newsletter. I reached #2 in 4 weeks. Heading for #1 now. This is how to do SEO for a newsletter. Get the newsletter: https://edwardsturm.com/newsletter/ Read the full article: https://edwardsturm.com/articles/how-to-do-seo-for-a-newsletter/ #buildinpublic #indiehackers #seo #searchengineoptimization

E233: The overlooked mistake that drags down content performance. Look at your hook. Ask yourself if it's negative. If it's not, turn it negative. Negative hooks ALWAYS do better. Get the best digital marketing newsletter in the world: https://edwardsturm.com/newsletter/ #copywriting #buildinpublic #gotomarket #contentmarketing

E232: You don't see marketing like this anymore. Bungie's Halo marketing campaigns almost 15 years ago were some of the greatest ad campaigns ever. Here's how we can use them in 2024 to get visibility for our brands. #marketing #advertising #branding #marketingsuccess

E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility, and Apple was able to use IBM as a foil for branding. Here's how you can do the same now. Buy The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon) My Instagram, mentioned in the pod: https://www.instagram.com/edward.builds/ #stevejobs #branding #marketing #marketingstrategy

E230: How we got a 4-month-old YouTube channel where we cut things in half with spoons onto the front page of The Verge in 2014. Lesson: consistency with weird things is a low-budget way of attracting attention. More spoon-cutting: https://www.youtube.com/cut_dat The Verge article: https://www.theverge.com/2014/7/9/5884637/inexplicable-youtube-series-demonstrates-how-to-cut-things-with-spoon-cut-dat #gotomarket #indiehackers #buildinpublic #marketing

E229: Even though I talk nonstop about growth hacks, my overall outlook on business and marketing can be summarized by Simon Sinek's story of Kodak in The Infinite Game. This is that story. Get The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon) #marketing #buildinpublic #consistency #casestudy

E228: The dark way Ryan Holiday's "Trading Up The Chain" is done in 2024. You make a salacious post on 4chan and fake engagement with different IP addresses. Screenshot the post. Post it to the 4chan Subreddit. Buy upvotes for that. Take the Reddit post. Send it to a blog with low standards that would find it relevant. Get it in. Use this to get on a bigger blog. Post this bigger blog on more trusted subreddits. Buy upvotes. Now you're trending. You've traded up the chain. This strategy is not recommended or endorsed by me, but it is how marketers are using Ryan Holiday's "Trading Up The Chain" method in 2024. They do everything anonymously and it goes against all the ToS's. Listen for full context. Get the book here: https://edwardsturm.com/refer/trust-me-im-lying/ (Amazon) #startups #marketing #gotomarket #buildinpublic

E227: Exciting results I'm seeing from starting a niche Instagram page to promote my startup, https://reverb.chat/. This is modeled off a friend who started a dating niche Instagram in January. It started very slow, but he's now growing by 1,000-3,000 followers daily! #buildinpublic #startups #gotomarket #indiehackers