

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Mar 17, 2024 • 6min
The Parasite SEO I Saw This Morning
E256: The parasite SEO I saw IRL this morning. #seo #searchengineoptimization #parasiteseo #blackhat

Mar 16, 2024 • 10min
4 Lies That Get People From 0 to 1
E255: 4 lies that bring founders traction. Parasite SEO. Full episode: https://www.youtube.com/watch?v=t8fYuFqHbXk Pivoting after lying to seed investors. Full episode: https://www.youtube.com/watch?v=UGKwoqVm24w Trading up the chain to manipulate the media. Full episode: https://www.youtube.com/watch?v=iYH3uFTSWeA Exaggerating hooks in content to retain viewers/listeners/readers. Full episode: https://www.youtube.com/watch?v=xMdksSNOWaM #blackhat #ycombinator #digitalmarketing #mediamanipulation The Edward Show https://edwardsturm.com/the-edward-show/

Mar 15, 2024 • 13min
They Turned Having No Money Into a Crazy Launch
E254: Pimentae Tequila's insane guerilla marketing story... They built a tequila startup as their side hustle and ran out of money right before launch. They had put all their savings and paychecks into the startup. Here's how they turned it around. #gotomarket #startups #buildinpublic #marketing The Edward Show https://edwardsturm.com/the-edward-show/

Mar 14, 2024 • 7min
My TwitterX Ad Copy Revealed
E253: My TwitterX Ad Glitch copy revealed. I ran hundreds of campaigns when the TwitterX Ads Glitch was active. This was my highest converting copy. #twitterxadsglitch #copywriting #paidmedia #mediabuyer The Edward Show https://edwardsturm.com/the-edward-show/

Mar 13, 2024 • 8min
Lazy Marketing vs High Effort Marketing
Exploring the effectiveness of minimal effort marketing tactics, achieving success through a lazy approach in marketing and sales, efficiency through automation and optimization in various aspects of life

Mar 12, 2024 • 5min
Parasite SEO on Microsoft, Google, and University Forums
E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously reported on. SEOs insert their content into these places, even stealing that content from elsewhere, and rank above the original. Credit to Charles Floate for the share. #parasiteseo #seo #searchengineoptimization #affiliatemarketing

Mar 11, 2024 • 10min
New Dating App Requires a 675 Credit Score
E250: This dating app requires a credit score of 675+ for its users. Sounds like a low user base? It's secretly an incredible free publicity stunt and backlink magnet. Brilliant. My SEO articles: https://edwardsturm.com/articles/search-engine-optimization/ #gotomarket #seo #linkbuilding #viralmarketing The Edward Show https://edwardsturm.com/the-edward-show/

Mar 10, 2024 • 13min
How to Launch a New SaaS
E249: How to launch a new SaaS. - Where and how to launch. - How to price at the beginning. - How to have an attractive referral program. - What to do with users. #startups #indiehackers #gotomarket #buildinpublic Lune: https://lunelearning.com/ My Love Letter to Bottom-of-Funnel SEO: https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ Ep 119 - How to Use TikTok if You Are a Software Startup: https://youtu.be/JpasjsHS0Z4?si=U30vHLJmuw2A9EC1 The Edward Show: https://edwardsturm.com/the-edward-show/

Mar 9, 2024 • 13min
Google Targets AI Text
E248: If you've considered using AI-generated text for SEO, this episode is for you. The last 48 hours have been an absolute bloodbath for SEOs doing this. Even in my decade+ in the field, this is shocking. Here's what's happening. #seo #searchengineoptimization #googlesearchconsole #seostrategy The Edward Show https://edwardsturm.com/the-edward-show/

Mar 8, 2024 • 19min
It Took Him Years to Be Successful
E247: It took Caleb Simpson years to be successful. Lessons from this episode: - Shamelessly steal every good idea that's relevant to you. - Be persistent. Be consistent. It took Caleb years to find success. - Don't be afraid to go it alone. #biography #SuccessStory #calebsimpson #persistence The Edward Show https://edwardsturm.com/the-edward-show/


