The Edward Show

E266: How Hey email (Hey.com) got 100,000 users in its first week. Things covered: - Invitation-only marketing - Exploiting human biases and cognitive biases - The right way to use personal branding - Getting mainstream press with controversy - Design principles - How to use testimonials on a landing page - Being successful in a competitive market - How to give a free trial - More Link to read the case study: https://kickstartsidehustle.com/how-hey-email-got-100k-users-in-the-first-week/ #CaseStudy #startups #ycombinator #customeracquisition The Edward Show: Growth hacks, growth marketing, marketing case studies, and insights. Listen at https://edwardsturm.com/the-edward-show/

E265: This mobile game's deepfake marketing is crazy. Impersonating SpongeBob and getting 1.8 million views on Instagram. What a time we live in. #deepfake #ArtificialIntelligence #advertising #CaseStudy

E264: Edward Sturm (@showprogress) explains how Senja is building links and growing domain authority. Excellent case study from the SEO subreddit and a strategy I personally have a lot of experience with. #seo #indiehackers #linkbuilding #buildinpublic The Edward Show https://edwardsturm.com/the-edward-show/

E263: How much money my influencer friends are making from Instagram and TikTok. This is in response to somebody who falsely believed his niche was too small and could not be monetized. Nonsense. Here's how big the niche can be and how it can make money. #buildinpublic #contentmarketing #marketing #influencermarketing More Edward Show: https://edwardsturm.com/the-edward-show/

E262: How Jolie is making $30 million a year convincing people that a shower is a beauty product. Lessons: - Influencers need content - Niche down - Scare your customers #BusinessGrowth #buildinpublic #casestudy #BusinessStrategy For more Edward Show: https://edwardsturm.com/the-edward-show/

E261: This person is posting fake job openings with no intention of actually hiring people. This puts "applicants" into a funnel, resulting in: 5,000 extra visitors per month to his site. People reading and sharing his articles. Hundreds of followers a day to his socials from engaged people in his niche. Very dark. This is what's happening in the jungle of marketing. This is episode 261 of The Edward Show, Edward Sturm's daily growth hacking and growth marketing podcast. Everything is shared. Nothing is hidden.

E260: I've been pretty ill the past week. Yet somehow, I managed to get out: - A video every day with several high performers. - A podcast every day. - One of my best newsletters. This is how I did it. My newsletter archive: https://edwardsturm.com/articles/ #contentmarketing #ContentCreation #consistency #persistence More Edward Show: https://edwardsturm.com/the-edward-show/

E259: How to grow a newsletter. Lessons from 4 years. Short subject lines and content vs long? Send times - 9 AM, 12 PM, or 9 PM? Cadence - none vs biweekly vs weekly? What really matters. Everything is shared here. If you have a newsletter, this is worth watching. Source is the very talented Ali Abouelatta with his newsletter, First 1000. Read this specific issue here: https://read.first1000.co/p/things-matter-for-growing-a-newsletter For more episodes of The Edward Show: https://edwardsturm.com/the-edward-show/

E258: How Neil Patel repurposes content. Brilliant strategy. He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns the best performers into videos and more. #contentmarketing #marketing #digitalmarketing #neilpatel The Edward Show https://edwardsturm.com/the-edward-show/

E257: Easiest. Instagram. Ever. 219,000 followers. Posts the same video every day. 104 days in a row so far. The video is a clip from BoJack Horseman. Tons of opportunity for monetization. Everything can be automated. Wild. #socialmediahacks #sidehustle #digitalmarketing #instagramtips The Edward Show https://edwardsturm.com/the-edward-show/