

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Nov 26, 2023 • 14min
The 3 Biggest Instagram Hacks I Know
E143: My 3 best Instagram hacks. It wasn't until recently I realized how good Instagram is as a marketing channel. I've had deals start and close through IG. I've had famous people discover me through IG. I've had not famous but very influential people discover me through IG. And from what I've seen, this platform has the biggest opportunity out of any social media platform for legit shortcuts. This episode is my top 3 hacks. #instagramhacks #socialmediahacks #growthhacking #brandhacking

Nov 24, 2023 • 6min
Get Fast Results With These Three Channels
E142: The three marketing channels for getting the fastest results if you’re an indie hacker or solopreneur. These channels are fast to execute on and bring fast results. 2/3 can only be done once every couple months. #3 can be evergreen. #indiehackers #buildinginpublic #growthhacking #solopreneur

Nov 24, 2023 • 7min
How I’m Going About Executing My Own SEO Strategy
E141: How I'm going about executing my own purchase-intent SEO strategy. Most people jump into product creation without preparation. But starting with preparation can give an idea of the project's initial feasibility and save you time. Here's what I'm doing. #buildinpublic #indiehackers #searchengineoptimization #saasmarketing

Nov 22, 2023 • 16min
How to Find Bottom-Of-Funnel Purchase-Intent Keywords
E140: How to find bottom-of-funnel purchase-intent keywords. A lot of people have asked me how I find these elusive, lucrative gems. I have a well-ironed-out method. This is it. #seo #searchengineoptimization #startups #buildinpublic

Nov 22, 2023 • 12min
Does the TwitterX Ads Glitch Work for the United States?
E139: Does the TwitterX Ads Glitch work with U.S. targeting? The answer surprised even me. Here's what I've learned and what I'm thinking. #growthhacking #mediabuying #mediabuyer #twitterx

Nov 20, 2023 • 10min
Unethical Black Hat Link Building
The podcast discusses an unethical black hat link building strategy where a person fakes engagement for a media entity to pitch it to high domain authority websites and quickly rank on Google.

Nov 19, 2023 • 11min
Everything Is Indexable
E137: Everything is indexable, and when one channel slows, the others grow. I’ll be putting more effort into my TikTok descriptions. Each social media platform is its own search engine. And my TikToks release on all of them. #growthhacking #seo #growthmarketing #startups

Nov 18, 2023 • 8min
Sam Altman Fired From OpenAI: Info for Marketers
E136: Sam Altman fired from OpenAI. If you're a marketer in tech, here's how to use this. If you're a marketer in any niche, here's what you need to know. #samaltmanexit #samaltman #openai #chatgpt For the full article: https://edwardsturm.com/articles/sam-altman-just-fired-as-ceo-of-openai/

Nov 17, 2023 • 11min
Building a Product Where the Product Is the Marketing
Learn why building a strong marketing funnel is crucial. Explore the concept of building a product where the product is the marketing. Discover the advantages of using a marketing funnel to attract users and promote awareness. Hear success stories from those who have implemented this approach.

Nov 16, 2023 • 9min
I Should Not Share This Black Hat Link Building Story
E134: I should not share this blackhat link building story. This expat in Poland: Plants a salacious story on 4chan. Plants comments using VPNs. Plants the story on Reddit. Buys upvotes for Reddit. It either goes viral on its own, or the guy sends it to journalists. As said during the pod, this guy does this to take down brands, but it can also be used for blackhat SEO. Though obviously I do not advise or perform anything blackhat. Going viral is one of the most powerful things in SEO. This boosts the domain authority of the target site, and many keywords can be ranked for. If you want to hear more stories like this, please consider giving a repost. And feel free to leave some questions you'd like me to answer on future episodes. #seo #searchengineoptimization #blackhat #growthhacking