The Edward Show

E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They're public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become unstoppable. Build a brand, not backlinks. The brand gets backlinks and makes everything easier. AND, if you are not a public relations oriented person, but you are a technical marketer, here's something I did to go from a technical marketer myself, to a technical marketing who also has a strong grasp on public relations. 00:00 Introduction 00:31 Public Relations in SEO 01:38 Successful Examples 02:57 Branding and Backlinks 04:32 PR Link Building Strategies 06:57 Combining PR with Technical SEO 08:09 Keywords and PR 09:03 A Missed Opportunity 10:33 Viral Marketing and Stunts 11:47 Learning PR 13:35 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #digitalmarketing

E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could. This is the dark reality of journalism and SEO. 00:00 Introduction 00:36 Domain Authority and Backlinks 02:43 Journalists and Experts 03:40 Telling Journalists What They Want to Hear 06:51 Trading Up the Chain 06:59 Fake Credibility Strategy 07:25 Honest SEO 08:23 Challenging Popular SEO Techniques 09:35 Self-Publishing for Groundbreaking Ideas 10:27 Summary 12:36 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding

E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet. When you understand how Google works, you understand how the Internet works. These are the two SEO epiphanies that will have the greatest impact. The first is from when I was just learning SEO - literally when I was starting. It was my holy moly moment. The second is from 2019 in Minsk, Belarus. A totally different type of holy moly moment. Links in the episode: Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ Boost Benchmark Directories: https://boostbenchmark.com/ Compact Keywords: https://compactkeywords.com/ 00:00 Introduction 01:07 Domain Authority 04:49 SEO Is a Popularity Contest 06:18 Google's Site Reputation Abuse Policy 07:13 Building Brands 09:59 Epiphany Number Two 10:47 Launching Reverb and Minsk Discovery 14:31 Purchase Intent Keywords 15:58 SociableKIT 17:05 Bottom of Funnel SEO Are the Best 18:44 Implementing 20:25 Success Stories 23:03 Search Intent Examples 26:04 Reflections The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #digitalmarketing #searchengineoptimization #inboundmarketing

E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop. In 2016 I used these LinkedIn hacks to go from unemployable to super in-demand in literally within a month. And a month later I had a job at one of the best marketing agencies in the world. Then I wrote an article on the hacks and optimizations I used, and many others then used them to get the same results. So this is how to optimize your LinkedIn in 2024 so that recruiters and employers are reaching out to you, looking to hire you for great full-time positions. My LinkedIn Hacks: https://edwardsturm.com/articles/linkedin-hacks/ Write me a nice LinkedIn recommendation: https://www.linkedin.com/in/edward-sturm/ 00:00 Who This Episode is For 00:20 From Unemployable to Employed 00:52 Importance of LinkedIn Optimization 01:52 Practical LinkedIn Hacks 02:48 Keyword Stuffing 06:13 Building LinkedIn Recommendations 07:16 Maximizing Connections 08:27 Crafting Strength 09:21 Use Action Words 09:55 Showcasing Results 11:06 Giving Recommendations 11:36 Personal Insights 12:40 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #linkedinhacks #linkedinoptimization #linkedinseo #careeradvice

E472: Backlink strategies for 2024. 3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups Important: 3 way linking (ABC link exchanges) is considered a black hat link-building tactic and should be avoided by website owners. However, it's still worth knowing about. From: https://x.com/theshaneduggan/status/1847253872496214489 and https://back2marketingschool.com/3-way-link-building/ 00:00 Backlink Strategies for 2024 01:38 Linkable Assets 05:59 ABC Link Exchanges 07:51 Weekly and Monthly Roundups 08:36 Contact Strategies for Roundups 09:13 Your Own Roundup Article 10:12 Ethical Considerations 11:09 Conclusion #seotips #linkbuilding #searchengineoptimization #digitalmarketing

E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy. All videos are extremely repeatable and require little work. Find a simple faceless format that works. Wash, rinse, repeat… 3-5 times a day. Crazy. From: https://x.com/iamgdsa/status/1846551078608757029 Second post that's shared: https://x.com/iamgdsa/status/1847218132899004433 00:00 125 Million Views in 4 Months 00:43 Multiple Accounts 01:35 TogetherKeys 01:58 Faceless Videos 03:33 Bulk Recording and Endless Content Loop 04:44 Easy Mode 05:54 Returning to Faceless 06:23 Iamgdsa's TikTok Marketing 06:57 Detailed Steps for TikTok 08:53 Scaling 09:26 Previous Podcast Highlights The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #tiktokmarketing #ecommerce #digitalmarketing

E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod. Lars was one of Neil Patel's early employees back in 2011 and just went super viral for his exposé of the black hat affiliate SEO that Forbes, CNN, USA Today and other big publishers are doing. We start the conversation with an affiliate story of his own - how he had a single webpage do $100,000/month with SEO. Then we talk about link exchanges, content trades, developing sites with huge backlink profiles, his thoughts on text generation with AI, classic SEO, parasite SEO on Reddit, and even the Google API Leak. Lars on 𝕏: https://x.com/LarsLofgren Lars Lofgren's articles: https://larslofgren.com/ Work with Lars: https://larslofgren.com/help/ Lars Lofgren on LinkedIn: https://www.linkedin.com/in/larslofgren/ 00:00 Introduction 01:45 $100,000/Month With Affiliate SEO to a Single Webpage 09:51 Google's Helpful Content Update 13:30 SEO for Different Business Models 15:37 SEO Penalties 24:23 Google's Struggle with AI 29:11 Major Changes in SEO Landscape 29:26 Keywords With "Best" 31:52 SEO Lars Feels Good About 35:17 Reddit Parasite SEO 41:03 SEO on Other Platforms 45:04 Personal Branding 54:57 Google API Leak 57:40 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #digitalmarketing #searchengineoptimization #contentmarketing

Dive into the world of local marketing, where local SEO and Google Business Profiles are game-changers. Discover how newsletters can captivate community audiences and boost visibility. Tune in for inspiring success stories that prove niche targeting really works. Get ready to unlock the secrets of marketing on easy mode!

E468: Nik Hulewsky (https://x.com/CoFoundersNik) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do now. - Local SEO and Google Business Profile Optimization - Local Newsletters and how to grow them Then we talk about content marketing success stories (going deep into the details of how they happened) and a story of how him and Chris Koerner used Reddit marketing to get a new business to 1,000,000 in profit (10,000,000 in revenue) in just 3 months of launching. I had a lot of fun recording this one, you're going to like it. Nik Hulewsky's podcast, Nikonomics - https://www.youtube.com/@NikonomicsPodcast 00:00 Introduction 00:45 Early Entrepreneurship 04:12 Customer Acquisition in Healthcare 05:16 Local SEO Is Overlooked 11:25 Google Business Profile 17:25 Local Newsletters Are Crazy 23:22 Monetizing an Audience 27:14 Authentic Content 27:22 Simple Tools 28:01 Content Over Production Quality 28:34 Subject Matter and Engagement 29:02 Meeting Chris Koerner 31:10 Chris's Ideation and Validation Phase 32:14 Launching a Crypto Mining Business 32:42 Challenges and Successes in Crypto Mining 38:32 Operationalizing and Scaling 40:00 Perfume Vending Machines 43:04 Sales and Marketing Strategies 47:37 Data Management and AI Integration 50:42 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #indiehackers #marketingstrategy #buildinpublic

Discover the secrets behind viral videos! The host reveals personal strategies that led to stunning online success. You'll learn how to craft engaging content using proven formulas and hooks that captivate audiences. Explore examples from successful marketing campaigns and understand the importance of revisiting effective concepts. The discussion is packed with insights on how to achieve guaranteed impressions and drive your content to new heights!