E518: Alexander Mashinksy, the founder and ex-CEO of Celsius Network, pleads guilty to multi-billion dollar fraud scheme, and is sentenced to 30 years in prison.

But before Celsius, he was already set for life.

Celsius Network wasn’t a risk he had to take.

How do I know this?

I met him. On multiple occasions, I met him and executives at Celsius.

These are my stories from those encounters and then how this relates to digital marketing (the subject of this daily podcast) and to business.

This is what we can and should learn from this horrible fail.

Mentioned in the episode: Pareto SEO: The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/ How to Do Great Work by Paul Graham: https://paulgraham.com/greatwork.html Lessons from Jay Penske: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/

Timestamps 00:00 Alex Mashinsky's Fraud and Imprisonment 05:43 Celsius Network and Red Flags 09:04 Lessons from the Crypto Winter 11:03 SEO and Digital Marketing Insights 17:38 Consistency Is the Greatest Shortcut 22:06 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#business #digitalmarketing #marketingstrategy #technology