The Edward Show YouTube Playlist SEO - What Nobody Thinks About
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Dec 3, 2024 Dive into the world of YouTube Playlist SEO, a game-changing strategy for ranking high on competitive keywords. Discover how playlists offer a more engaging and less resource-intensive alternative to lengthy articles. Learn the secrets behind crafting SEO-optimized playlists that can effectively target multiple keywords. The discussion reveals why this overlooked aspect of SEO could become the next big trend in digital marketing. Get tips on efficient video creation and explore the decline of traditional top-of-funnel SEO!
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Playlist Discovery Sparks Idea
- Edward Sturm discovered a YouTube playlist titled "How to Build a Membership Site in WordPress Using MemberPress and Elementor" that ranked #1 despite little optimization.
- This sparked his interest in leveraging playlists for SEO on YouTube.
The Shift of Top-Funnel SEO
- Top-of-funnel SEO on websites is declining as Google favors user-generated content like Reddit, Quora, and YouTube.
- People prefer quick, engaging answers over long articles, often using AI chatbots or social sites.
Playlists as Article Alternatives
- YouTube playlists can replace lengthy articles by using playlist titles as H1 and video titles as subheadings (H2) with targeted keywords.
- Playlists have a title, description, and multiple videos each optimized for secondary keywords, mimicking an article structure in video form.