
What Just Happened
Christine Russo, host of What Just Happened, brings a wealth of experience and insight into the retail and fashion industry, making her conversations dynamic and deeply informed. With her background and her keen understanding of the retail ecosystem Join Christine Russo, host of exclusive CEO interviews and Roundtables, with leaders, founders and executives in the startup and technology space working with commerce, retailers and brands. Russo is a globally recognized thought leader in retail and innovation.
Latest episodes

Jul 11, 2022 • 14min
Size and Fit Technology is a Critical Piece of the Retail Sustainability Puzzle
3DLOOK is taking Fit Technology into the present and future. We've had fit technology in this industry, but we're talking about something new here, so let's learn from the what's happening and why it matters and why it's something brands and retailers should check out
Vadim Rogovskiy, CEO and Co-founder tells us that the technology "Can measure human body super, precisely, super quickly with just two images and believe and believe it or not. it's even more accurate than what you can expect from professional tailors."

Jun 26, 2022 • 13min
Next Generation Vending Machines using Top Tier Technology
Livello is a technology company solving retailers labor problems, expanding revenue opportunities and has a vision is to bring fresh food to anyone anywhere.
https://www.livello.com/technologies?lang=en

Jun 26, 2022 • 12min
Online to Offline Retail with OtailO CEO
Learn with me as I sit down with Otailo CEO Ronit Mayer. OtailO calls itself: A smart and circular solution for online product returns management and resale, leveraging your existing retail ecosystem.
The OtailO Solution
OtailO enables a click-to-brick returns management solution with smart and optimal returns routing for retail brands.
Your shoppers can buy anywhere and return anywhere. OtailO technology transforms your brand’s existing brick-and-mortar network into return and resell centers. These stores process, inspect and resell returns locally.
Our mission is that everyone wins with OtailO

Jun 12, 2022 • 18min
The Technology Behind Material Sustainability and Compliance.
www.texbase.com is helping brands, retailers and, and and supply chain partners manage the data from materials, through testing into color. And of course, the compliance. Brands can automate their workflow in a way that allows them, to do a better job at at innovating bringing new materials and products to the marketplace. Texbase's ability to help clients manage their data goes across and any type of raw material, whether it's textiles or not, and any type of a finished product making sure that they have the tools that they need to manage the data and the certificates, the documents in order to support their claims make sure they're doing their due diligence and that at the end of the day everybody is is happy with respect to the compliance requirements that they're looking to. And more and more it's being driven by the retail customer. we're sending data to to retail e-commerce sites - even to help Texbase customers educate their, their clients, educate their retail customers on the products that they're buying, what those products are made up of, where they come from and all the underlying data that, that supports again, the, the attributes of those products that they want to communicate to to the.

Jun 5, 2022 • 31min
Retail Technology is tackling the ugly business of Retail. In this episode, CEO of Treet.co Jake Disraeli and Save Your Wardrobe CEO, Hasna Kourda get into it.
Treet is resale marketplace SAAS and Save Your Wardrobe uses digitization to optimize your existing wardrobe. Both keep apparel and other items OUT OF LANDFILLS.

May 28, 2022 • 14min
Do you speak with your thumbs? Didn’t think so. Then why do SAAS companies of “conversational’ commerce call texting conversational? Well, We Think That’s Weird.
If your sales require education your customer that means you are in a high-value business. Selling tech products, jewelry, cars, travel? Then you know customers require a ton of information before committing. Yet, they can’t find or get specific information using search and discovery. Enter Vocinity for the win. Vocinity will help you provide that critical information to lead to a close. How?
Voice-command driven search with 100% accuracy and accretive knowledge during search to drive more and more accuracy providing oral, written and graphic results simultaneously for a more immersive experience.
Use an Ambasador to fully immerse your clients. How? Vocinity is how. Improve Search and Discovery with a Vocinity Brand Ambassador to fully immerse the client in oral, written and graphic search. Your customers can use voice and text to receive photos, links, descriptions, and more for a multi-media result. Why make it difficult, frustrating and time consuming.
Search hasn’t changed, Til Now.
Type into a little box and then it’s click and type and click and type , hunt and peck. So boring and so people bounce. Wouldn’t you?
Why do business subject their current and future customers to this? We will never know.
Enter Vocinity. The Fully Immersive Search and Discover Tech. Here’s How.
Voice-command driven search with 100% accuracy and accretive knowledge during search to drive more and more accuracy providing oral, written and graphic results simultaneously for a more immersive experience.

May 28, 2022 • 31min
Curious about the Metaverse for Retailers and Brands? I Got You - I conducted a virtual roundtable including leaders in digital twins, VC, and more.
If you are curious like me, You’ll thank me later that I took this journey into the Metaverse Inner Circle (MIC) for you. While it wasn’t quite like Dante’s 7th ring of the Inferno, it was not a trip to the park either. What is the MIC, tell you in a minute.
Let’s back up. Who am I. I am Christine Russo, Industry Analyst in Retail Tech encompassing the digital and physical retail, the consumer industry, brands, real estate , urban development, logistics and more. If goods and services move, sell, are made, sold or housed – I talk about it. Well, not just talk about it. I specialize in the explanation of complicated topics and make them understandable to executives, C-suites, Boardrooms, Academics, Developers, Marketers and more. How do I do this? I host roundtables, invite-only Executive interviews, moderate panels for the NRF, shoptalk and more, provide commentary in the retail media and serve on Advisory Boards.
I once had a tech founder say to me their solution is not digestable to a bumper sticker phrase – ok, fair. But it also doesn not have to be a droning diatribe of long-winded jargon-filled explanations only for people to lose the interest and zone out. That’s where I come in and ps I am good at it.
So I decided to venture into Metaverse Inner Circle. How hard could that be? Well, it was brutal but I survived and learned and Im here to share. I definitely took one for the team because I was not afraid to ask rudimentary questions. The same exact questions Executives would want to know. There was a bit of of disdain and it felt like, the in-the-know inner circle scoffed at my questions. This did not stop me. Let’s get into it.
So What Happened?
Justin Hochberg, CEO & Founder, Virtual Brand Group David Lucatch, CEO President and Chair, Liquid Avatar Technologies Sam Englebardt, General Partner, Galaxy Interactive Marc Loeb Global Sales, ByondXR
Roundtable discussion on Metaverse, Brands, Commerce, and The Creator Economy.

May 28, 2022 • 25min
Looking for the industry's best try-on AI - It's Russo I Got You - I sit down with Chief Growth Officer and President Wayne Liu of Perfect Corp
What is Perfect Corp? The technology behind most leading beauty brands digital makeup try-on technology. They also cover skin diagnostics and other try-ons like jewelry and more. This is what you get when an engineer via NVDIA runs a retail tech SAAS company! Wondering what Wayne Liu has to say about Perfect Corp. - The industry-leading technology provider for True to Real try-on tech used by brands (like Nars, Ulta) and tech (like Google, Snap) - yeah, me too! I Got You. www.perfectcorp.com

May 28, 2022 • 20min
CEO of Lily.ai Purva Gupta
The is the first company that injects customer centric minute attribute back into the entire e-commerce value chain. And so you can keep the customer truly at the center. If you are in ecommerce it's your Go-To technology to amplify your current: - search - discovery - personalization - demand forecasting - allocation Purva Gupta www.Liliy.ai.
What Just Happened covers breakthrough technology solutions for all forms of commerce from airlines to bowling alleys and especially including direct to consumer ecommerce, brick and mortar and more.

May 13, 2022 • 9min
Retail Returns are Ruining the Planet. Learn about this tech solution to address returns.
In this episode, listen to Christine Russo discuss Greenlist - the waitlist for returns - with Founder, Jess Owens. What is Greenlist?
Greenlist returns SKIP the trip back to the
store / warehouse / landfill
& are shipped DIRECTLY to a waiting customer.
Retailers increase revenue
Shoppers get new-with-tags (“NWT”) items at a discount
We all reduce the negative environmental impact of returns