Considering Headless Commerce Well, It's Not For Every Business

Headless commerce gets lots of attention as a "must-do" but is that the whole story? Watch me dig into the discussion with Dedrick Boyd, CEO of www.techsparq.com. Boyd and his team are the go-to problems-solvers often brought in when there is trouble. According to Boyd, "We are brought in when they want to upgrade their platform or when they are on the old version of Demandware and they wanna move to the new Salesforce or storefront reference architecture for Salesforce. Or they have an older version of Magento and, , they didn't realize they actually needed a lot of dev talent to run on Magento. We have historically always been able to tackle complex integrations.  Oftentimes when there are projects that are kind of in trouble or if they just require, a little bit more handholding  that's where we, we work really well."

We also get into Immersive Commerce - what is I-Commerce, it's search and discovery just much, much better.

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