What Just Happened

Listen to Micky Larosse - Head of Content the Fabricant who oversees and creates the Fabricant brand narrative and storytelling and the philosophy. -The Fabricant spirit and attitude has always been to be a disruptor, but a disruptor with intention. - Their mission is always been at the forefront when they were founded in 2018, nothing like has existed and everything they stood for and still stand for was swimming against the tide of the traditional fashion industry. Just declaring that garments didn't need to be physical to exist four years ago when this conversation wasn't being had by anyone was quite a radical position to take.¬¬¬ And we've always stood by what we believed in which is a big, rich perspective of what they believe in. This idea of building an industry that's more sustainable, more democratic more equitable for everybody that participates. And really elevating creators in this space to give them power and make it a creator led industry. And hear about Wholeland - A new multi chapter digital fashion storytelling project, which builds on this huge story, which is based around the idea of embracing your shadows to become whole. So really digging deep into who we are via digital fashion and exploring who we can be via the virtual space. According to Larosse: Wholeland is about "using the digital world in ways that probably we wouldn't use in the physical world. Maybe things that we'd be shy of talking about or exploring or expressing in the physical world where creating this environment through Wholeland, where you can really kind of dig deep into who you are, maybe look around in the, the darker corners of your personality and really bring those into the lights. It's a world building project."

Corporate Entrepreneur with passion for Innovation, Ecommerce, Supply chains & Emerging technologies! Nabil leads the Global Ecommerce strategy & product development at DHL Supply Chain and also as VP DHL’s Customer Solutions & Innovation where he had the chance to lead the development of innovative logistics projects to support fortune 500 companies working and developing multiple growth initiative related to new technologies & trends such as: E-commerce, digitalization, big data, drones, autonomous vehicles, automation & robotics. Nabil is specialized in the field of E-commerce & Logistics. Prior to his current position, he served as Director Latin America & Asia Pacific overseeing teams across the regions and around the world, developing customer commercial strategies to grow their business in the region.

Listen to CEO Donny Ouyang talk about Blackcart - the Try Before You Buy Saas solution. Try Before You Buy is an effective tool in the toolbox of ecomm enablement technologies to drive AOV and drive down CAC. It also serves as a sustainability solution to reduce returns. Learn more here.

The struggle of B2B marketing to get respect, talent, awards is real but could it be old news?  With the first ever Cannes Lions Creative B2B Lions, supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner to Cannes Lions - B2B work is getting it's share of the spotlight and a seat at the table.  The mission? To change the tide of B2B marketing and nudge it closer to B2C marketing - not to duplicate it - but to be more creative, have more of a long-tail, to build a brand garnering loyalty and lean less toward strictly lead-gen and conversation. Ultimately, the goal is to move hearts and minds - to tap into emotion. My conversation with Paul Cash about his book (Humanizing B2B - read it!)  and his work at his agency Rooster Punk highlights his mission to evolve B2B marketing. Paul is evangelistic in his message and delivery. I dare you to not be inspired. My article for Forbes entitled: Is it Time For A Breakout for B2B Marketing documents the "Call To the Creatives" to try the B2B side at Cannes Lions. 

Diego Borgo takes us through what IS and IS NOT Metaverse and clarifies Culture and Community vs Commerce. Diego works with the likes of Salesforce - listen in to hear why a huge company like Salesforce (and Deloitte and Accenture) is NOT sitting on the sidelines and waiting for this evolution to play out. The risk of missing out is too great. Web 3.0 is a R/Evolution and understanding it is both complex and simple. Our minds are so wired (and mired) in commerce - it has been a struggle to see past that. This conversation, including case studies inthe CPG space, walks us through that. Also the threat to creativity (vs. Growth) comes up. This is a wide-reaching hot topic conversation in the B2B marketing space.  Stay tuned here for my interview with Paul Cash - Author of Humanizing B2B and CEO of Rooster Punk the 2021 Agency of the Year B2B. Video of Interview Here Diego Borgo Here Deloitte / Cannes Lions Report Here B2B Marketing Article Here

Brick and mortar CAN provide brands data too. How? Trevor Sumner and I discuss Interactive In-store content, data and decisions.  And in a time when cookies is expected to go away - this could be a silver bullet it drive sales. According to Sumner: Ironically the only place NOT to get the digital content, you need to make a product decision. is in store where 85% of purchase decisions are made you realize so much on the messaging outside of the store, you're still limited with what message you have at the shelf. And yet that's where the decisions made. And so we're opening up portals to interactivity, to education, to brand connect. Where it matters most at the most targeted audience at the furthest down to the funnel at the point of final product consideration. And I think that when we get to the point where we can look at the value of that media, you're gonna find that it's 10 times more valuable than Facebook or Google or any of those, because it's a targeted shopper they're in front of your product. They're 20 feet from the point of sale. And now you have a full arsenal to tell that message at a pace that's not pushed on the shopper in a way that's uncomfortable, but is a way that actually enhances the shopper experience. Listen to hear answers to my questions: - Is this just a reinvention of RFID? - Are Retail Media Networks viable for IN-Store - Can't we just use our phones or QR codes in-store? The answers will be very enlightening. I covered Retail Media Networks in my article here. It's great to discuss with Sumner who has his finger on the pulse. https://rethink.industries/article/cannes-lions-the-convergence-of-community-creativity-and-commerce/ www.perchinteractive.com

Ever wonder how brands and retailers (together with their manufacturing partners) make hit after hit. Wondering how brands achieve longevity in this ever-so-fickle time? Well, it's about making great product and making money from this great product. How do you do this amidst needing creativity and innovation? Well, you ASK. Yup - work with a company that provides consumer feedback. First Insight works with 25% of the total retail industry providing the Voice of the Customer. Highlights from the show are: Retail is simple, right? ha! There are so many pitfalls. First Insight provides retailers and brand the information for them to determine what to buy or manufacture. What is likely the best selling what is the right retail price and who it should be targeted at. See, retail made easy! Learn more at www.firstinsight.com watch a video of the interview here: https://www.youtube.com/watch?v=xnX1f_XnEWk

Wondering why your personalization software isn't driving sales and your CAC remains so high. It's because Personalization Software, alone, will not cut it. Learn about Findmine with CEO Michelle Bacharach and what will help with your personalization software.  Findmine starts with: What does the brand believe? What is that differentiation?  What fine mine does is serve as a a Content Amplification Engine - amplifying the amount of editorial and inspirational content and scale out their editorial vision. Findmine acts as the connective tissue between merchandising and marketing to delivery real-time content to drive sales for the ENTIRE assortment - not just top sellers but the ENTIRE assortment.

WGSN is one of the World's Leading Insights Organizations. I sat in on Joe McDonnell's presentation at Cannes Lions: The Rise of Virtual Influencers.  He and I reconnected upon our return to rehash the stand-out moments, content of the event and his brilliant presentation. i couldn't get enough! Download their WHITE PAPER Titled: Future Consumer 2024 After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment. WGSN presents the new key consumer sentiments and profiles, and what must be done to win minds and market share. Future Consumer 2024 is part of a series of unparalleled business strategy reports that empower you with the knowledge to anticipate and deliver the engagement strategies and products for tomorrow’s consumer.

Headless commerce gets lots of attention as a "must-do" but is that the whole story? Watch me dig into the discussion with Dedrick Boyd, CEO of www.techsparq.com. Boyd and his team are the go-to problems-solvers often brought in when there is trouble. According to Boyd, "We are brought in when they want to upgrade their platform or when they are on the old version of Demandware and they wanna move to the new Salesforce or storefront reference architecture for Salesforce. Or they have an older version of Magento and, , they didn't realize they actually needed a lot of dev talent to run on Magento. We have historically always been able to tackle complex integrations.  Oftentimes when there are projects that are kind of in trouble or if they just require, a little bit more handholding  that's where we, we work really well." We also get into Immersive Commerce - what is I-Commerce, it's search and discovery just much, much better. Tune In. Learn With Me.