The Growth Hub Podcast

How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations: — 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens). — 🧐 A hyper-focused mode. They're ready to scale back to basics to focus on getting the right fit customers and experiment with new ways of increasing the pipeline (opportunity lens).  In episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares tips and marketing opportunities to capitalize on during an economic downturn. Adam, Reeta and Seija cover: — The worst mistakes companies can make with their marketing. — The importance of investing in your brand. — A mindset shift towards seeking marketing opportunities amidst turbulence. — How to survive the current economic situation.

Do you know what rhymes with Marketing? P-L-A-N-N-I-N-G. We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead. Sophie, Reeta and Seija cover: > What it means to work agile > How can marketing benefit from it > The prerequisites for working agile > The benefits of using OKRs in marketing? > How deep should one go when setting OKRs > Ill-planned OKRs (and how to avoid them) Happy listening!

When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do. Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learnings of the said report. Episode 93 of the SaaS Growth Hub Podcast covers: > The main growth barriers for SaaS businesses > The main growth levers for SaaS businesses > How marketing can support growth in the wake of an economic recession > How to find your product-market fit > How to experiment with pricing > The impact of self-serve on growth Happy Listening! — Like our content? Follow us! 🤩 — Visit Advance B2B: www.advanceb2b.com Visit Paddle: https://www.paddle.com/ Find the report: https://www.paddle.com/offers/outliers-state-of-saas-growth

We love Halloween here at the SaaS Growth Hub Podcast. So, we decided to bring you a special episode on Marketing Horror Stories! Every marketer out there has either been involved in projects that have gone terribly wrong or they have had to do something they are now ashamed to admit. In this special episode, Seija and Reeta share a couple of marketing horror stories to make you shiver...! On the menu: - The spooky tale of a product launch relying on imaginary dollars. - The Curious Case of the Missing Roadmap. - The Legend of the cursed Email List - The Monster Marketer. - The tale of the monstrous motion machine called MQL. Happy Halloween everyone! 🎃 - — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> www.twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> www.twitter.com/rhtoivanen

Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. — In short, the episode covers: - What a Data & Analytics Strategist (really) does? - How our use of cookies is evolving. - How Google Analytics 4 (GA4) is a good change. - The great alternatives to GA4 - How to solve common data challenges most organizations face. - How to grow one’s data literacy skills. Happy listening! — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen

Ryan Law is VP of Content at Animalz, a content marketing agency for SaaS companies. We discussed AI and game-changing technologies for Content Marketing in episode 91 of the Growth Hub Podcast. — Ryan and his team have been playing with GPT-3 (short for Generative Pre-trained Transformer), an artificial intelligence that can generate human-like text and, in this episode, he shares their learnings, failures and expectations for AI in Content Marketing. We cover: > What GPT-3 is > What it’s great at - and its limits > The results of Ryan’s experiments with GPT-3 > Can GPT-3 replace human writers? > AI and ethics: how to use it for good? > How AI is expected to impact the world of marketing in the coming years Happy listening! ❤️ — Visit Advance B2B >> https://www.advanceb2b.com Follow The Growth Hub on Twitter >> https://www.twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> https://www.twitter.com/rhtoivanen Visit Animalz >> https://www.animalz.co/ Follow Ryan on Twitter >> https://www.twitter.com/thinking_slow

"Does your workforce represent your customers? Does your board represent your customers? Does your leadership represent your customers?" — Harini Gokul In the latest episode of the Growth Hub Podcast, we had the privilege to chat with Harini Gokul, Head of Customer Success at Amazon Web Services. With over 20 years of global business experience in companies like IBM, Microsoft and AWS, Harini is laser-focused on customer success. Now, Harini is also exploring key topics such as diversity and inclusion and how to build the foundations for sustainable growth (and she suggests a couple of great reads on those topics during the episode). To make a long story short, the key to growth is a mix of honesty, transparency and a customer-centric approach. Here’s what we covered during this great episode:  >> How to acquire the right talent. >> The importance of diversity and inclusion. >> How to build and maintain brand credibility. >> How to increase collaboration with customers to grow. Happy listening! ❤️ — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit AWS >> https://aws.amazon.com/ — Book recommendation: Speed & Scale: A Global Action Plan for Solving Our Climate Crisis Now, by John E. Doerr >> https://www.goodreads.com/en/book/show/58796563-speed-scale

If you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you. This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis. 👀 ***** It's a simple truth that most marketers kind of struggle with competitive intelligence. 🤷 During the episode, you’ll hear about competitive intelligence, and more specifically: - How to conduct competitive intelligence research and actually impact your revenue with that - How to discover and research the right competitors (direct competitors in the same space with a similar product vs. legacy providers in a different category) - What the difference between poor & comprehensive competitive intelligence is - Who should own competitive intelligence at your company - What is the role marketing should play in competitive intelligence - How to measure the whole thing - And a lot lot more! Happy listening! ❤️ — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit ClickUp >> clickup.com Follow Andy on Twitter >> https://mobile.twitter.com/amcbick Fast five recommendations: - Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino - Wynter >> https://wynter.com/ - Product marketing alliance >> https://www.productmarketingalliance.com/

This episode is all about customer support, and Klaus CEO and Co-Founder Martin Kõiva's experience in learning how to deliver great customer experience at scale. 🤩 At his former position as Global Head of Customer Support at Pipedrive, Martin felt the struggles of growing a customer support function (think 7 to 70 support agents) while trying to keep up the quality of conversations. And so the idea for Klaus was born: a tool that helps companies ensure the quality of their customer support conversations, no matter how fast they’re growing. They also have the best cat-themed brand marketing, but that’s a whole other story. 🐱 As well as touching on how Martin’s team at Klaus approach customer support, you’ll hear about: - The three elements you need for quality customer support - What SaaS companies need to build and scale their support function - What ‘optimizing customer support’ actually means - How to make customer support a competitive differentiator Enjoy the episode! — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit Klaus >> www.klausapp.com/ Follow Martin on Twitter >> twitter.com/k6iva — Book recommendation: Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand

In this episode, Reeta and Seija sat down with Pinja Virtanen, Marketing Manager at Swarmia; a fast-growing company founded just 3 years ago. In the past 6 months alone, Swarmia doubled its customer count and MRR. What makes Pinja’s journey particularly interesting is her eclectic experience. Before Swarmia, Pinja worked as a Content Marketing Strategist at Advance B2B, and she was also in charge of Demand Gen later at Supermetrics. With both in-house and agency experiences, she became the first marketing hire at Swarmia. We invited her to hear her thoughts on what it's like to start as the first marketer in a fast-growing company. During the episode, you’ll hear about: - What motivated Swarmia to hire their first marketer - How Pinja onboarded herself to create her role - What she decided to focus on at first (and why) - How to prioritize when there’s so much you want to do - How to experiment pragmatically to get relevant results - Pinja’s views on the eternal “hire a Generalist vs. Specialist” debate Happy listening! — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit Swarmia >> swarmia.com/ Follow Pinja on Twitter >> twitter.com/pinjaerika — Book recommendation: Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand