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The Growth Hub Podcast

Latest episodes

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May 24, 2023 • 29min

LinkedIn Ads 101 — What's a good LinkedIn Ad campaign? with Gabriel Ehrlich, CEO @Remotion

What makes it so difficult to make LinkedIn ads work? How should marketers approach targeting on LinkedIn ads? What does a good LinkedIn ads campaign look like? Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
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May 10, 2023 • 24min

How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)

What should founders do to fix sales and marketing alignment once and for all? Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the second part of our chat, Dave discusses marketing and sales alignment, how to do it right, and what founders should do from the get-go to make it happen. Hope you enjoy it! > Why are sales and marketing so often misaligned? > … and what to do about it > What founders & CEOs should understand about marketing > How to find the right balance between building and scaling sales and marketing? Happy listening!
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Apr 26, 2023 • 29min

What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)

How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!
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Apr 14, 2023 • 21min

Market expansion: Challenges, DOs and DONT's, with Teemu Ilola, VP of Sales (Leadoo)

We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce. We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK. In Part II of episode 96 of the SaaS Growth Hub Podcast, Teemu tells us about: — The most challenging markets to enter, and why. — The walls they hit on the way… — … and what they learned from it — How to deal with recruitment when entering a new market. Happy listening!
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Mar 29, 2023 • 28min

Market expansion: Strategy and Sales & Marketing Alignment, with Teemu Ilola, VP of Sales (Leadoo)

We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce. We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK. In Part I of episode 96 of the SaaS Growth Hub Podcast, Teemu tells us about: — Leadoo’s expansion (so far) — Market research before entering a market — The role marketing should play when entering a new market, from a salesperson perspective — How to deal with ongoing marketing operations when operating in different countries. Happy listening!
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Mar 8, 2023 • 40min

Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand Gen

Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality. Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue. Put simply, companies focusing solely on lead generation may be missing out BIG TIME 😱. In part 2 of episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares his thoughts on what it takes for B2B SaaS companies to steer away from Lead Generation and run a Demand Generation Playbook. Adam, Reeta and Seija cover: — State of demand generation in Europe — Mistakes companies make with demand generation — How to convince your organization of the importance of demand generation — Is lead generation evil? (The answer surprised even Adam!) — The difference between demand generation and lead generation — The role of experimentation in demand generation — How to switch from a lead generation playbook to a demand generation playbook? — Key demand generation metrics Happy listening!
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Feb 22, 2023 • 34min

Adam Holmgren - Global Demand Gen Lead at GetAccept: Economic Downturn: Threat or Opportunity?

How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations: — 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens). — 🧐 A hyper-focused mode. They're ready to scale back to basics to focus on getting the right fit customers and experiment with new ways of increasing the pipeline (opportunity lens).  In episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares tips and marketing opportunities to capitalize on during an economic downturn. Adam, Reeta and Seija cover: — The worst mistakes companies can make with their marketing. — The importance of investing in your brand. — A mindset shift towards seeking marketing opportunities amidst turbulence. — How to survive the current economic situation.
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Jan 25, 2023 • 49min

Sophie Hedestad - CMO at Netigate - Working Agile: Why and Where to Start

Do you know what rhymes with Marketing? P-L-A-N-N-I-N-G. We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead. Sophie, Reeta and Seija cover: > What it means to work agile > How can marketing benefit from it > The prerequisites for working agile > The benefits of using OKRs in marketing? > How deep should one go when setting OKRs > Ill-planned OKRs (and how to avoid them) Happy listening!
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Nov 23, 2022 • 51min

Andrew Davies - CMO at Paddle - Scaling SaaS: How to remove barriers to growth?

When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do. Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learnings of the said report. Episode 93 of the SaaS Growth Hub Podcast covers: > The main growth barriers for SaaS businesses > The main growth levers for SaaS businesses > How marketing can support growth in the wake of an economic recession > How to find your product-market fit > How to experiment with pricing > The impact of self-serve on growth Happy Listening! — Like our content? Follow us! 🤩 — Visit Advance B2B: www.advanceb2b.com Visit Paddle: https://www.paddle.com/ Find the report: https://www.paddle.com/offers/outliers-state-of-saas-growth
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Oct 28, 2022 • 15min

Halloween Special - Marketing Horror Stories

We love Halloween here at the SaaS Growth Hub Podcast. So, we decided to bring you a special episode on Marketing Horror Stories! Every marketer out there has either been involved in projects that have gone terribly wrong or they have had to do something they are now ashamed to admit. In this special episode, Seija and Reeta share a couple of marketing horror stories to make you shiver...! On the menu: - The spooky tale of a product launch relying on imaginary dollars. - The Curious Case of the Missing Roadmap. - The Legend of the cursed Email List - The Monster Marketer. - The tale of the monstrous motion machine called MQL. Happy Halloween everyone! 🎃 - — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> www.twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> www.twitter.com/rhtoivanen

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