Hustle & Flowchart: Mastering Business & Enjoying the Journey

Chris Savage shares his experiences in entrepreneurship, building Wistia, and navigating the video marketing landscape. From discussing the early days of Wistia to the crucial decision-making process that shaped the company, the episode provides valuable insights for entrepreneurs and marketers. The Birth of Wistia Chris recounts the early stages of Wistia's journey, including struggles with funding, the first paying customer, and the initial vision for the company. He emphasizes the crucial role of customer feedback in shaping the direction of Wistia. Thriving in the Face of Challenges The pivotal meeting with HBO, the pressure of a potential deal, and the decision-making process behind declining the offer are explored in depth. Chris shares the importance of maintaining clarity on the company's vision and the potential pitfalls of catering to a single customer's specific needs. Authenticity in the Age of AI Chris Savage discusses the increasing relevance of genuine human connection and authenticity in a world where AI can create realistic fake personas. The conversation highlights the importance of leveraging technology while prioritizing genuine interactions and putting faces to the brand. Conclusion The episode concludes by reinforcing the significance of maintaining a close connection with customers, understanding their needs, and staying authentic in an evolving business landscape. Chris's experiences offer valuable lessons for entrepreneurs, marketers, and business leaders seeking to build and grow successful ventures. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson Creating Curiosity Gaps To Capture Audience Attention with Phill Agnew Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Chris Savage on LinkedIn or X (Twitter) Check out Wistia for yourself Listen to Chris' podcast Talking Too Loud Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, Joe Fier engages in a thought-provoking conversation with entrepreneur and marketer Ryan Deiss. The focus of their discussion is on the pivotal importance of mapping out the customer journey and implementing scalable operating systems for business growth. Importance of Business Process Maps and Value Engines: Ryan Deiss advises entrepreneurs to involve their teams in the process of creating critical business process maps or value engines. He emphasizes the need to simplify the process into selling and serving customers as the fundamental aspects of creating value in a business. Prioritizing Customer Acquisition Strategy: Identifying the primary way of acquiring customers and prioritizing it in the growth strategy is vital. Deiss suggests using post-it notes to visualize the customer acquisition process and applying a similar approach to serving customers, with the last step being asking for referrals or testimonials. Transitioning to a Scalable Operating System: The discussion highlights the challenges of transitioning from a U operating system to a more scalable operating system as the business grows. Deiss emphasizes the mental, structural, and team changes involved in this transition, including the development of standard operating procedures (SOPs). Preventing Burnout and Making Business Enjoyable: The conversation pivots to preventing burnout and making business more enjoyable as it scales, along with the potential pitfalls of the "founder's curse." Deiss emphasizes the importance of understanding the difference between growth and scale and the mission to eradicate founder burnout and entrepreneurial imposter syndrome. Conclusion: The episode concludes with a wrap-up of the insightful discussion, highlighting the key takeaways on creating scalable operating systems, mapping out the customer journey, and preventing burnout in entrepreneurial endeavors. The conversation encourages entrepreneurs to prioritize value creation, implement scalable operating systems, and focus on their long-term business sustainability. Two Other Episodes You Should Check Out Breaking Free from Entrepreneurial Burnout: How Virtual Assistants Transformed A Business with Jen Lehner How to Create Impact at Scale: Using Webinars & Podcasts to Build Authentic Connections with Casey Zeman Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Ryan Deiss on LinkedIn or X (Twitter) Check out Scalable for some Free Tools and Resources Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Kurt and Kristen Luidhardt join host Joe Fier to discuss their extensive experience in politics and their pivot to helping traditional businesses with marketing. Their insights provide valuable lessons on building relationships, perseverance, and the principles of successful political campaigns and business growth strategies. Journey into Politics and Business: The episode kicks off with Kurt and Kristen discussing their early struggles and pivotal moments that led to business success. They emphasize the importance of building relationships and perseverance in their journey. Political Campaign Principles Applied to Business Growth: Kurt and Kristen share how they apply the principles of political campaigns to help traditional businesses grow. The conversation covers strategies for compressing business growth and the importance of strategic planning and data validation. The Reinvent Faster X Framework and the Power of Storytelling: The Reinvent Faster X framework, focuses on strategic planning, data validation, and storytelling in business growth. Kurt and Kristen stress the emotional connection and compelling narratives in marketing and the significance of avoiding generic tactics. Adapting to Industry Changes and Constant Reinvention: The episode concludes with a discussion on adapting to industry changes and the importance of constantly reinventing business strategies to stay ahead of evolving trends. Conclusion: Kurt and Kristen Luidhardt's insights provide a valuable framework for businesses to apply political campaign strategies to drive growth. The episode emphasizes the power of storytelling, data validation, and constant adaptation in achieving business success. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson PR Innovation and Branding in the Digital Age with Lisa Buyer Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Check out the Reinvent Faster Bot See what Kurt & Kristen are up to at The Prosper Group Connect with Kurt on LinkedIn Connect with Kirsten on LinkedIn Give Reinvent Faster a follow on X (Twitter) Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, Joe Fier dives into an enlightening conversation with Dr. JJ Peterson, the renowned host of the "Marketing Made Simple" podcast. Dr. Peterson sheds light on his expertise in simplifying marketing strategies and uses the power of storytelling to engage customers. The duo delves into the importance of clarity over creativity in marketing and explore valuable insights for business growth and success. The Power of Storytelling in Marketing Dr. JJ Peterson emphasizes the significance of leveraging storytelling techniques to engage and connect with customers effectively. He discusses the importance of framing problems and future casting in communication to captivate the audience. Clear Messaging the StoryBrand Framework Exploring the story brand framework, Dr. JJ Peterson highlights how businesses can create clear messaging points to position the customer as the hero. The utilization of the online brand script tool is highlighted as a valuable resource to create impactful marketing messages. AI's Role in Content Creation The potential of AI in content creation is discussed, emphasizing the importance of having a clear message before employing AI. Dr. JJ Peterson and Joe Fier delve into the impact of framing problems and how clear messaging leads to communication success. Conclusion The engaging discussion between Joe Fier and Dr. JJ Peterson provides actionable insights on simplifying marketing strategies and amplifying customer engagement. Listeners are encouraged to explore the StoryBrand framework and implement clear messaging strategies for business growth and success. Two Other Episodes You Should Check Out How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Unleash Courage: Building Conviction and Confronting Fears with Ryan Berman Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Create your BrandScript Connect with J.J Peterson on Instagram Listen to "Marketing Made Simple" Podcast Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode, Joe Fier engages in a thought-provoking discussion with Sonia Thompson, a marketing expert specializing in inclusive marketing and customer experiences. Sonia shares insights from her surveys so that businesses can better understand and cater to diverse customer needs. She emphasizes the need for businesses to be intentional about serving specific identities and provides valuable advice on inclusive marketing strategies. With her extensive background in marketing and inclusive practices, Sonia shares valuable insights that can help businesses create a sense of belonging and improve customer experiences. The Importance of Inclusive Marketing Sonia emphasizes the need for businesses to be intentional about serving specific identities and provides examples of companies that have successfully expanded their customer base through inclusive marketing efforts. Advancements in Inclusive Technology The conversation delves into the advancements in AI technology, making inclusivity easier and cheaper for businesses, highlighting the impact of small details on customer experience and the need to consider diverse identities in marketing efforts. Strategies for Building Inclusive Brands Sonia discusses the concept of inclusive marketing assessments as a way to identify and address customer experience friction for underrepresented and underserved communities, offering a quiz and newsletter for further guidance. Internal Mindset Shift for Inclusive Marketing Thompson highlights the internal mindset shift required for businesses to consistently deliver inclusive marketing, aiming to build an inclusive brand rather than creating inclusive marketing campaigns. Two Other Episodes You Should Check Out How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Why Entrepreneurs Struggle with Happiness with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra See the latest from Sonia Thompson at Inclusion and Marketing.com Listen to the Inclusion and Marketing Podcast See if HeyGen can help in your inclusive marketing Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, host Joe Fier and Phill Agnew (host of The Nudge Podcast) explore behavioral science and the impact of storytelling and the power of the curiosity gap for capturing and maintaining audience attention in podcasting. Together they explore the power of vulnerability by showcasing weaknesses, the undervaluation of podcasters in brand deals, and the key role of repurposing content. The Power of Showcasing Weaknesses Phill Agnew and Joe Fier discuss the Prattfall Effect and how showcasing weaknesses can increase likability and trust, referencing successful brand examples and Agnew's own podcast advertising experiment. Repurposing Podcast Content for Wider Reach Phill and Joe explore the undervaluation of podcasters in brand deals and the potentials of repurposing podcast content for wider reach, highlighting the effectiveness of guesting on other podcasts to reach highly engaged audiences. The Influence of Labor Illusion Bias The conversation delves into the labor illusion bias, revealing how showcasing the effort put into creating content increases audience engagement and perception of value, with examples from studies and successful content creators. Capturing Audience Attention with the Curiosity Gap Agnew introduces the Zeigarnik Effect and the power of the curiosity gap in engaging audiences, sharing practical insights from his TikTok test and emphasizing its effectiveness in opening podcast episodes. Two Other Episodes You Should Check Out Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Why Podcasts Might Be Your Best Marketing Bet in 2024 with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Listen to The Nudge Podcast Connect with Phill on LinkedIn or X (Twitter) Influence by Robert Cialdini The Choice Factory by Richard Shotton Wanting by Luke Burgis Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, Anuj Adhiya (author of "Growth Hacking for Dummies) and Joe Fier engage in a discussion focused on the essential factors driving growth strategies and business development. The conversation delves into the significance of solving critical problems, building an effective team, understanding and communicating with the target audience, and embracing a scientific mindset for growth. Importance of Solving Critical Problems Anuj emphasizes the necessity of solving critical problems before pursuing rapid growth, highlighting the value in learning from small businesses and their innovative resource utilization. Building a Team for Rapid Development The conversation revolves around the importance of having a team of "fast activators" to drive rapid development and maintain sustainable growth within a startup or small business. Understanding and Communicating with the Audience Anuj highlights the significance of understanding and articulating the language of the user to effectively communicate solutions and generate interest, drawing from his experience with different companies. Embracing a Scientific Mindset Anuj emphasizes the importance of having an experimental mindset and understanding the fundamental truth of the scientific method in approaching growth, drawing parallels between growth experiments and scientific experiments. Two Other Episodes You Should Check Out Predicting the Future: Strategies for Success from Internet Marketing Pioneer Rich Schefren Conquer Success: The Power of Buying Back Your Time with Dan Martell Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Anuj Adhiya on LinkedIn or X (Twitter) Grab a copy of "Growth Hacking For Dummies" Book discussed: "Surely You're Joking Mr. Feynman" Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode, Joe Fier engages in a captivating conversation with Paul Hoffman, delving into Hoffman's fascinating journey from a self-taught musician to a successful entrepreneur who found personal and professional success through perseverance and self-discovery. The episode is rich with insights on resilience, personal development, and the power of mindset. Musical Beginnings Paul reflects on his early love for music and the genesis of his career in the music industry. He shares poignant moments from his journey as a self-taught musician and the development of his recording studio, providing a deep dive into his formative years. Embracing Personal Discovery Paul recounts his transition from music into the business world and the founding of Success Songs. He shares pivotal moments from his personal journey, highlighting the importance of internal reality in shaping external circumstances, and the significance of morning rituals in shaping one's mindset and behavior. The Evolution of Success Songs The conversation shifts to Paul's innovative work with Success Songs, which aims to change mind states, behaviors, and beliefs through empowering and inspiring music. Paul discusses the profound impact his work has had on individuals, emphasizing the role of mindset in creating a successful life. Shaping Reality from Within Paul delves into the concept of inner reality shaping external circumstances, emphasizing the role of thoughts in behavior. The conversation explores the importance of self-love, control over one's thoughts, and the power of personal discovery in manifesting intentions. The Power of Morning Rituals The episode concludes with a discussion on the transformative power of morning rituals and strategic habits in shaping one's day and internal conversations. Paul highlights the impact of thoughts on behavior, leaving listeners with valuable insights on personal growth and development. Two Other Episodes You Should Check Out How To Love Yourself Like Your Life Depended On It - Kamal Ravikant Rewiring Your Brain for Success with John Assaraf Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra See Paul Hoffman's Last "Good Morning Great Day" Posts Listen to some Sculptations Sculpting Your Life Podcast Coming Soon Check Out SuccesSsongs Listen to "Have You Driven A Ford Lately" Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Dr. Paul Savage joins host Joe Fier to discuss the vital role of detoxification and longevity medicine. The episode uncovers the impact of toxins on health, practical therapies for entrepreneurs, and the essentiality of prioritizing personal well-being. The Impact of Toxins on Health Dr. Savage outlines the pervasive effects of toxins on health, highlighting their link to chronic diseases and the necessity of understanding biological factors impacting aging and weight loss. Therapies for Entrepreneurs The discussion explores practical therapies offered by Dr. Savage, emphasizing the importance of comprehensive tests and personalized treatments for entrepreneurs. Prioritizing Personal Well-being Dr. Savage shares his personal journey and emphasizes the need to prioritize personal health over work. The conversation focuses on exercise, nutrition, and maintaining balance for overall well-being. Toxins in the Environment The episode sheds light on the widespread presence of chemicals in the environment, advocating for natural food consumption and effective water filtration systems to minimize exposure to toxins. Dr. Savage's Personal Health Journey Dr. Paul Savage shares his personal experience of health struggles and emphasizes the importance of hormonal treatment and a holistic approach to wellness. Detoxification and Plasma Exchange The discussion delves into the significance of detoxification and the potential benefits of plasma exchange in rejuvenating overall health. The Role of Testosterone Therapy Dr. Savage provides insights on testosterone therapy, debunking common myths and emphasizing its potential to prevent conditions like prostate cancer and heart attacks. A Holistic Approach to Health The episode concludes with Dr. Savage advocating for a holistic approach to health, incorporating nutrition, exercise, sleep, stress management, and detoxification to promote longevity. Two Other Episodes You Should Check Out Cracking the Code of The Natural Law: Amish Shah’s Secrets to Hustle, Health, and Healing Rewiring Your Brain for Success with John Assaraf Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Interested in Dr. Paul Savage's work? Connect with Dr. Paul Savage on LinkedIn Get 25% off the Biomarkers package Check out the MDLifespan YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, guest Lisa Buyer joins host Joe Fier to discuss the evolving landscape of public relations, marketing, and wellness. Lisa emphasizes the use of energy frequencies to reduce stress and anxiety, and the impact of emerging technologies on PR. As a seasoned PR professional, Lisa shares her expertise on maintaining a positive mindset, wellness in the digital world, and the importance of building relationships in public relations. The Power of Energy Frequencies Lisa Buyer introduces the impact of energy frequencies on reducing stress, citing scientific evidence supporting the positive impact of sound frequencies and energy work on the brain and body. Embracing Wellness in PR Joe Fier and Lisa discuss the importance of wellness practices, breath work, and technology for managing anxiety and promoting calmness in the fast-paced digital world. Navigating the Changing PR Landscape Lisa reflects on her 20-year experience in the PR industry, highlighting the need to stay current with technology, integrate visuals and search engines into PR strategies, and create earned media through brand publications and podcasts. The Influence of AI in PR Lisa shares her perspective on the role of AI in PR, emphasizing the need for a creative and personalized approach to avoid the lazy use of AI tools for mass outreach. Staying Ahead in Digital Marketing Both Lisa and Joe emphasize the importance of staying ahead of the curve in digital marketing, exploring new platforms, and integrating SEO and social media optimization into PR practices. Two Other Episodes You Should Check Out How To Use Social Media For Branding And PR with Lisa Buyer Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Lisa Buyer on LinkedIn Check out the Modern PR Secrets Course See what's happening at the Buyer Group Listen to Joe's episode of Social PR Secrets Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!