In this episode of Hustle and Flowchart, host Joe Fier recaps his experience at Podfest 2024 and shares insights on the evolving landscape of media creation. Joe discusses the power of in-person networking and the impact of leveraging various media platforms to enhance brand presence and business growth. The Power of Networking Joe Solo emphasizes the impact of attending Podfest 2024, highlighting the value of in-person networking and the opportunities it presents for content creators and business owners alike. Community Building and Collaboration Through Media Insights are shared on the successful mastermind event and the significance of community and collaboration within the evolving media landscape. Leveraging AI Tools For Content Creation Joe discusses AI tools such as Cast Magic, Delphi, and The Oasis, emphasizing their potential for streamlining content creation and engagement. Monetization Strategies and Industry Access The episode delves into the possibilities of monetizing media platforms, with a focus on YouTube, and highlights real-life examples of using media branding to gain industry access and connections. Conclusion The episode concludes with an invitation to engage with Joe's content on YouTube, emphasizing the power of leveraging media platforms for professional growth and industry connections. Two Other Episodes You Should Check Out I Made An AI Clone Of Myself with Joe Fier PodTours and Community Building with Chris Krimitsos Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Check out Castmagic Check out Delphi Try The Oasis See what Kimmy Seltzer is up to Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this eye-opening episode of Hustle and Flowchart, Joe Fier is joined by marketing strategist and online course expert Billy Broas. Together, they delve deep into the nuanced world of marketing methodologies, the subtleties of effective messaging, and the secrets behind crafting offers that resonate with customers. With his background in homebrewing courses, Billy shares his journey to success, discussing the pivotal lessons about customer research, empathy, and communication that drove him to reorient his business approach. This episode is a goldmine for entrepreneurs and marketers alike, revealing tips on connection, crafting compelling offers, and employing a human-centric approach to business. Throughout this episode, Billy Broas imparts practical advice and strategies for entrepreneurs looking to refine their marketing and messaging. He explains how understanding the customer journey intimately can lead to more significant breakthroughs in how we sell and position our offerings. By the end of this discussion, listeners will walk away with actionable frameworks and a refreshed perspective on how to make their marketing messages more compelling and their offers irresistible. Transition Into Customer-Driven Business Billy recounts how his original focus on beer brewing courses led to a customer-driven business model when he noticed the value of customer research. He emphasizes the importance of listening to customers to understand their genuine desires, such as creating a unique and personal product. Importance of Customer-Oriented Messaging The conversation highlights how the right messaging, like the headline "Brew a beer you can call your own," catalyzed success for Homebrew Academy. Billy discusses tailoring messages to customer's emotions and sentiments for greater connection and conversion. The Power of Subtle Shifts in Messaging Joe and Billy discuss how subtle changes in promises, as showcased by Ramit Sethi’s course on actionable achievements, can significantly attract potential customers by making offerings more relatable and attainable. Selling the Promise vs. Selling the Process Billy elucidates the concept of shifting focus from the end promise to the journey of how that promise is delivered. He shares insights on how making this transition in messaging can lead to a better understanding and higher conversion rates among prospective customers. Utilizing the 5 Lightbulbs Framework Broas breaks down his approach to marketing through his 5 Lightbulbs framework, explaining each step of the customer's decision-making process. This allows businesses to tailor their marketing efforts more strategically. Analyzing and Crafting the Offer Billy and Joe discuss the components that make a compelling offer, like pricing, guarantees, and bonuses. They also explore how the software company You Need A Budget used this methodology to highlight their features effectively. Conclusion By examining the intersection of marketing strategy, customer research, copywriting, and messaging, this episode with Billy Broas provides listeners with a comprehensive understanding of creating marketing messages that truly resonate. Remember, the goal is not just to sell a product, but to connect with your customers and provide them with solutions that make sense for their needs and aspirations. Whether you're just starting out or looking to refine your marketing approach, Billy's insight into the art of messaging will surely offer some valuable takeaways for your next campaign. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson Creating Curiosity Gaps To Capture Audience Attention with Phill Agnew Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Billy on LinkedIn and X (Twitter) Check out what Billy's doing at The Five Lightbulbs Subscribe to Billy's Newsletter here Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode, Joe Fier provides an immersive exploration of the "Sally Up...Sally Down" challenge, relating his personal journey with this physical and mental practice. Listeners gain a comprehensive understanding of the challenge's unique structure, its impact on mindset, and the transformative influence it has had on Joe's daily life as an entrepreneur and driven individual. Origins of the "Sally Up Sally Down" Challenge Listeners are invited to uncover the inspiration behind the "Sally Up Sally Down" challenge, as Joe Fier shares its role in shaping his daily routine and mindset as an entrepreneur. Structure and Integration of Pushups and Holds Delving into the specific physical components of the challenge, Joe offers a detailed exploration of its integration of pushups and holds, creating a physically and mentally demanding experience with holistic benefits. Mindset Shift and Mental Strategies Discover the mindset shift and mental strategies that empowered Joe to overcome the challenge, leading to a profound impact on his overall well-being and providing valuable insights for listeners. Conclusion This episode offers a captivating journey into the "Sally Up Sally Down" challenge, illustrating its potential to positively impact the routines and mindsets of driven individuals. Join us as Joe Fier shares his transformative odyssey with this unconventional daily practice, offering inspiration and practical takeaways for all listeners. Two Other Episodes You Should Check Out The Warrior’s Code: Embracing Fear, Adversity, and Play in Life and Business with Frank Shamrock The Entrepreneur’s Path to Optimal Health with Paul Savage Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Follow Joe on Instagram Want to try the Sally Up...Sally Down challenge? Check out this video 'Flower' by Moby (aka Bring Sally Up Song) Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Chris Savage shares his experiences in entrepreneurship, building Wistia, and navigating the video marketing landscape. From discussing the early days of Wistia to the crucial decision-making process that shaped the company, the episode provides valuable insights for entrepreneurs and marketers. The Birth of Wistia Chris recounts the early stages of Wistia's journey, including struggles with funding, the first paying customer, and the initial vision for the company. He emphasizes the crucial role of customer feedback in shaping the direction of Wistia. Thriving in the Face of Challenges The pivotal meeting with HBO, the pressure of a potential deal, and the decision-making process behind declining the offer are explored in depth. Chris shares the importance of maintaining clarity on the company's vision and the potential pitfalls of catering to a single customer's specific needs. Authenticity in the Age of AI Chris Savage discusses the increasing relevance of genuine human connection and authenticity in a world where AI can create realistic fake personas. The conversation highlights the importance of leveraging technology while prioritizing genuine interactions and putting faces to the brand. Conclusion The episode concludes by reinforcing the significance of maintaining a close connection with customers, understanding their needs, and staying authentic in an evolving business landscape. Chris's experiences offer valuable lessons for entrepreneurs, marketers, and business leaders seeking to build and grow successful ventures. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson Creating Curiosity Gaps To Capture Audience Attention with Phill Agnew Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Chris Savage on LinkedIn or X (Twitter) Check out Wistia for yourself Listen to Chris' podcast Talking Too Loud Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, Joe Fier engages in a thought-provoking conversation with entrepreneur and marketer Ryan Deiss. The focus of their discussion is on the pivotal importance of mapping out the customer journey and implementing scalable operating systems for business growth. Importance of Business Process Maps and Value Engines: Ryan Deiss advises entrepreneurs to involve their teams in the process of creating critical business process maps or value engines. He emphasizes the need to simplify the process into selling and serving customers as the fundamental aspects of creating value in a business. Prioritizing Customer Acquisition Strategy: Identifying the primary way of acquiring customers and prioritizing it in the growth strategy is vital. Deiss suggests using post-it notes to visualize the customer acquisition process and applying a similar approach to serving customers, with the last step being asking for referrals or testimonials. Transitioning to a Scalable Operating System: The discussion highlights the challenges of transitioning from a U operating system to a more scalable operating system as the business grows. Deiss emphasizes the mental, structural, and team changes involved in this transition, including the development of standard operating procedures (SOPs). Preventing Burnout and Making Business Enjoyable: The conversation pivots to preventing burnout and making business more enjoyable as it scales, along with the potential pitfalls of the "founder's curse." Deiss emphasizes the importance of understanding the difference between growth and scale and the mission to eradicate founder burnout and entrepreneurial imposter syndrome. Conclusion: The episode concludes with a wrap-up of the insightful discussion, highlighting the key takeaways on creating scalable operating systems, mapping out the customer journey, and preventing burnout in entrepreneurial endeavors. The conversation encourages entrepreneurs to prioritize value creation, implement scalable operating systems, and focus on their long-term business sustainability. Two Other Episodes You Should Check Out Breaking Free from Entrepreneurial Burnout: How Virtual Assistants Transformed A Business with Jen Lehner How to Create Impact at Scale: Using Webinars & Podcasts to Build Authentic Connections with Casey Zeman Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Ryan Deiss on LinkedIn or X (Twitter) Check out Scalable for some Free Tools and Resources Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Kurt and Kristen Luidhardt join host Joe Fier to discuss their extensive experience in politics and their pivot to helping traditional businesses with marketing. Their insights provide valuable lessons on building relationships, perseverance, and the principles of successful political campaigns and business growth strategies. Journey into Politics and Business: The episode kicks off with Kurt and Kristen discussing their early struggles and pivotal moments that led to business success. They emphasize the importance of building relationships and perseverance in their journey. Political Campaign Principles Applied to Business Growth: Kurt and Kristen share how they apply the principles of political campaigns to help traditional businesses grow. The conversation covers strategies for compressing business growth and the importance of strategic planning and data validation. The Reinvent Faster X Framework and the Power of Storytelling: The Reinvent Faster X framework, focuses on strategic planning, data validation, and storytelling in business growth. Kurt and Kristen stress the emotional connection and compelling narratives in marketing and the significance of avoiding generic tactics. Adapting to Industry Changes and Constant Reinvention: The episode concludes with a discussion on adapting to industry changes and the importance of constantly reinventing business strategies to stay ahead of evolving trends. Conclusion: Kurt and Kristen Luidhardt's insights provide a valuable framework for businesses to apply political campaign strategies to drive growth. The episode emphasizes the power of storytelling, data validation, and constant adaptation in achieving business success. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson PR Innovation and Branding in the Digital Age with Lisa Buyer Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Check out the Reinvent Faster Bot See what Kurt & Kristen are up to at The Prosper Group Connect with Kurt on LinkedIn Connect with Kirsten on LinkedIn Give Reinvent Faster a follow on X (Twitter) Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, Joe Fier dives into an enlightening conversation with Dr. JJ Peterson, the renowned host of the "Marketing Made Simple" podcast. Dr. Peterson sheds light on his expertise in simplifying marketing strategies and uses the power of storytelling to engage customers. The duo delves into the importance of clarity over creativity in marketing and explore valuable insights for business growth and success. The Power of Storytelling in Marketing Dr. JJ Peterson emphasizes the significance of leveraging storytelling techniques to engage and connect with customers effectively. He discusses the importance of framing problems and future casting in communication to captivate the audience. Clear Messaging the StoryBrand Framework Exploring the story brand framework, Dr. JJ Peterson highlights how businesses can create clear messaging points to position the customer as the hero. The utilization of the online brand script tool is highlighted as a valuable resource to create impactful marketing messages. AI's Role in Content Creation The potential of AI in content creation is discussed, emphasizing the importance of having a clear message before employing AI. Dr. JJ Peterson and Joe Fier delve into the impact of framing problems and how clear messaging leads to communication success. Conclusion The engaging discussion between Joe Fier and Dr. JJ Peterson provides actionable insights on simplifying marketing strategies and amplifying customer engagement. Listeners are encouraged to explore the StoryBrand framework and implement clear messaging strategies for business growth and success. Two Other Episodes You Should Check Out How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Unleash Courage: Building Conviction and Confronting Fears with Ryan Berman Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Create your BrandScript Connect with J.J Peterson on Instagram Listen to "Marketing Made Simple" Podcast Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode, Joe Fier engages in a thought-provoking discussion with Sonia Thompson, a marketing expert specializing in inclusive marketing and customer experiences. Sonia shares insights from her surveys so that businesses can better understand and cater to diverse customer needs. She emphasizes the need for businesses to be intentional about serving specific identities and provides valuable advice on inclusive marketing strategies. With her extensive background in marketing and inclusive practices, Sonia shares valuable insights that can help businesses create a sense of belonging and improve customer experiences. The Importance of Inclusive Marketing Sonia emphasizes the need for businesses to be intentional about serving specific identities and provides examples of companies that have successfully expanded their customer base through inclusive marketing efforts. Advancements in Inclusive Technology The conversation delves into the advancements in AI technology, making inclusivity easier and cheaper for businesses, highlighting the impact of small details on customer experience and the need to consider diverse identities in marketing efforts. Strategies for Building Inclusive Brands Sonia discusses the concept of inclusive marketing assessments as a way to identify and address customer experience friction for underrepresented and underserved communities, offering a quiz and newsletter for further guidance. Internal Mindset Shift for Inclusive Marketing Thompson highlights the internal mindset shift required for businesses to consistently deliver inclusive marketing, aiming to build an inclusive brand rather than creating inclusive marketing campaigns. Two Other Episodes You Should Check Out How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Why Entrepreneurs Struggle with Happiness with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra See the latest from Sonia Thompson at Inclusion and Marketing.com Listen to the Inclusion and Marketing Podcast See if HeyGen can help in your inclusive marketing Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, host Joe Fier and Phill Agnew (host of The Nudge Podcast) explore behavioral science and the impact of storytelling and the power of the curiosity gap for capturing and maintaining audience attention in podcasting. Together they explore the power of vulnerability by showcasing weaknesses, the undervaluation of podcasters in brand deals, and the key role of repurposing content. The Power of Showcasing Weaknesses Phill Agnew and Joe Fier discuss the Prattfall Effect and how showcasing weaknesses can increase likability and trust, referencing successful brand examples and Agnew's own podcast advertising experiment. Repurposing Podcast Content for Wider Reach Phill and Joe explore the undervaluation of podcasters in brand deals and the potentials of repurposing podcast content for wider reach, highlighting the effectiveness of guesting on other podcasts to reach highly engaged audiences. The Influence of Labor Illusion Bias The conversation delves into the labor illusion bias, revealing how showcasing the effort put into creating content increases audience engagement and perception of value, with examples from studies and successful content creators. Capturing Audience Attention with the Curiosity Gap Agnew introduces the Zeigarnik Effect and the power of the curiosity gap in engaging audiences, sharing practical insights from his TikTok test and emphasizing its effectiveness in opening podcast episodes. Two Other Episodes You Should Check Out Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Why Podcasts Might Be Your Best Marketing Bet in 2024 with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Listen to The Nudge Podcast Connect with Phill on LinkedIn or X (Twitter) Influence by Robert Cialdini The Choice Factory by Richard Shotton Wanting by Luke Burgis Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, Anuj Adhiya (author of "Growth Hacking for Dummies) and Joe Fier engage in a discussion focused on the essential factors driving growth strategies and business development. The conversation delves into the significance of solving critical problems, building an effective team, understanding and communicating with the target audience, and embracing a scientific mindset for growth. Importance of Solving Critical Problems Anuj emphasizes the necessity of solving critical problems before pursuing rapid growth, highlighting the value in learning from small businesses and their innovative resource utilization. Building a Team for Rapid Development The conversation revolves around the importance of having a team of "fast activators" to drive rapid development and maintain sustainable growth within a startup or small business. Understanding and Communicating with the Audience Anuj highlights the significance of understanding and articulating the language of the user to effectively communicate solutions and generate interest, drawing from his experience with different companies. Embracing a Scientific Mindset Anuj emphasizes the importance of having an experimental mindset and understanding the fundamental truth of the scientific method in approaching growth, drawing parallels between growth experiments and scientific experiments. Two Other Episodes You Should Check Out Predicting the Future: Strategies for Success from Internet Marketing Pioneer Rich Schefren Conquer Success: The Power of Buying Back Your Time with Dan Martell Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Anuj Adhiya on LinkedIn or X (Twitter) Grab a copy of "Growth Hacking For Dummies" Book discussed: "Surely You're Joking Mr. Feynman" Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!