Hustle & Flowchart: Mastering Business & Enjoying the Journey

One of the most stressful times in Caleb Simpson’s life was selling his energy bar business. The finances, lawyers, and buyers were all wearing him out, so he decided to give CBD (the non-psychoactive chemical found in hemp plants) a try. Results were so immediate that he knew exactly what business he was going to start building next. Caleb is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more. Not every industry is welcome on Google and Facebook. Listen in as Caleb shows Matt and Joe 5 ways to market taboo products without the aid of big platforms, segmenting your audiences without special links, and the tech stack to manage everything yourself. When you’re done, check out our conversations with Mike Michalowicz and Nate Broughton for more advice about building a business from scratch. “I see everyone complaining and moaning... When is Facebook going to allow CBD? Maybe they'll never allow it, so you don't need to sit around waiting.” -Caleb Simpson Some Topics We Discussed Include: The many health benefits of CBD, both mental and physical How to market a product that’s good for everyone Experiments to find the right CBD dosage Why wholesale is a bad business model Outreach tactics that get you on the show (it worked on us!) 5 ways to advertise without the big platforms How taboo industries are currently driving traffic The most effective list building campaigns (and not so effective) One simple method to segment your audience without building special links or pages How to structure your week as a solopreneur A tech stack to easily manage everything yourself Who sells fake CBD and how to get the real stuff Contact Caleb Simpson: Hemp Daddy’s - Get 10% and free shipping with coupon code: hustleandflow Connect on Instagram And on Facebook References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowshorts – Our new daily podcast! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Glew Woo Commerce MailChimp Profit First by Mike Michalowicz Clockwork by Mike Michalowicz Deep Work by Cal Newport Mike Michalowicz: The Clockwork System To Create A Business That Runs Without You Nate Broughton: How To Get Millions Of Visitors With SEO

With a personal promise never to cancel an event, Chris Krimitsos was hours away from introducing a major speaker with only a couple people in the audience. He’d given up, but sent out one more email anyway. When he walked on stage the room was full of people who’d bought tickets last minute, that’s how tight-knit his community has become. Chris is the passionate professional who hangs around after the event talking and listening to anyone who wants his time. With over 2,000 events under his belt, he’s created a business community that brings everyone - marketers, brokers, and dog groomers alike - into the same room. And he’s the creator of PodFest Expo, one of the largest, and still growing, events in podcasting. Tired of connecting just digitally? Then let Chris Krimitsos show you how to get people together while keeping expenses low, avoiding rookie mistakes, and creating a live community people can’t wait to return to. When you’re done, check out our conversation with September Dohrmann for more event planning tips and our story of joining the podcasting world. “Can we take this whole ego worship out of the equation?... because that's how you create a cohesive environment.” -Chris Krimitsos Some Topics We Discussed Include: Expenses and pitfalls to avoid while planning your events Negotiation tactics to cut your bills in half How to launch an engaging, cohesive community A simple offer to sell VIP tickets The opportunity most speakers are missing out on Who’s who in the infamous Podcaster Band The 3 reasons people actually attend an event Rookie event planner mistakes (what’s with all these chairs?) Watch your BEO! Why a nod can wipe your profits The Whisper Campaign that draws in your niche audience How to pick the right location for your event The Messengers, unique reasons podcasters are such a supportive culture Contact Chris Krimitsos: PodFest Expo ChrisKrimitsos.com Connect on Facebook And on Instagram References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowshorts – Our new daily podcast! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Kid Friendly Joke Of The Day Podcast Conference Cashflow Podcast The Messengers: A Podcast Documentary on Amazon The Biggest Lessons Learned Growing A Podcast - 100th Episode! September Dohrmann: How To Use Old School Marketing Tactics To Grow Huge Events

With his first venture, Abdo Riani struggled to convince local businesses to invest in his new recycling program. He needed to show results, but how do you do that before you have a product? So he did it himself, using just his cellphone and a spreadsheet to get his first 500 users, enough to finally get the funding he needed for a scalable product. Abdo is the founder of Startup Circle where aspiring and rising entrepreneurs can connect with successful founders over daily live Q&A sessions. He helps entrepreneurs accelerate their path to paying customers by showing them how to launch and grow products and services efficiently and with higher predictability by bootstrapping their way forward and quickly proving ideas by doing things that don’t scale. Get your head out of the sky and pick up your bootstraps as Abdo Riani shows Matt and Joe tools and tactics to do anything at zero-cost, a 3-step process to interview 100+ experts in just 2 months, and getting The Wizard Of Odds Mentality. When you’re done, get more advice about sharing and monetizing your knowledge from our conversations with Liam Austin and Jonathan Levi. “It makes sense to a baby… how a simpler approach can help you move forward on stronger foundations.” -Abdo Riani Some Topics We Discussed Include: The foundational power of bootstrapping your ideas Methods to connect users without using tech Why you must first become your product How to market a virtual summit spending $0 The first step to becoming an influencer Which experts make the best interviews The 3-step process to interview 100+ experts in 2 months The biggest acquisition channel for a summit How to approach companies to sponsor your summit The Wizard Of Odds Mentality Why you first solve problems in unscalable ways New tools to bootstrap everything (even an entire software product!) Contact Abdo Riani: Startup Circle abdoriani.com Bootstrapping Summit Follow him on Twitter And on LinkedIn References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Indie Hackers Tinfoil Security Acorns bubble Invision marvel Zero to One by Peter Thiel Liam Austin: One Page Virtual Summit Plan Jonathan Levi: Top Earner On Udemy Tells How Content Creators Really Make Money

After years annoying people on the phone Perry Marshall realized that cold calling was a modern version of slaves building the pyramid. That’s when he decided to dive into the fledgling world of online marketing and ended up defining its future. “If you don’t know who Perry Marshall is — unforgivable,” says Dan Kennedy and he’s right. Perry’s books have laid the foundations for what is now the Pay Per Click industry, and techniques he pioneered are now standard best practices for every business. He has been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Gear up for the latest wisdom from a living legend as Perry shares about the deep fractal insights of the 80/20 mindset, finding a path to utilize your strengths, and the 8 axis test that shows the best way to sell. After the episode, get more advice about finding your success from Brad Spencer and Marx Acosta-Rubio. “There's innumerable ways that people get themselves into situations where their strength actually is a weakness.” -Perry Marshall Some Topics We Discussed Include: How to really connect with a cold audience Sales letter wisdom that works for landing pages too Getting on the path to claiming your greatest strength The 8 axis test that shows how people sell Copywriter vs Hostage Negotiator: Which one are you? One thing all successful products have in common Tips to cut the distance between desire and fulfillment A formula for disrupting the marketplace (it isn’t about being an anarchist!) The 1 or 2 points that can shift people’s thinking Industries that are about to be completely automated Why 80/20 is fractal and how that applies to business decisions (and to life) How to harness the 20% of your 80/20 Contact Perry Marshall: The Truth Seminar 80/20 Sales and Marketing - Get the book for free! PerryMarshall.com Connect on Instagram And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Swift Financial The Book of Proverbs Brad Spencer: How To Find And Focus Solely On The Things That Suit You Best Marx Acosta-Rubio: Why Some People Are Successful And Others Aren’t

What a wild 2 weeks it’s been! First, we went to the Traffic & Conversion Summit then hopped right on a plane to Orlando for Podfest Multimedia Expo. We had some flight issues too, but enough about that. We’ve been out on the road speaking, hosting our brew events, flying solo at a podcasting panel, and getting to meet our fans face to face. Now we’re back with a ton to share about what we learned and how it’s shaping the next steps in our business. This time it’s just us out in nature sharing everything we just presented on the road like our no maintenance system for selling merch and how we’ve been monetizing our podcast from day 1. When you’re done, go check out our previous Therapy Sessions and some of our favorite episodes we mentioned like Joy Houston and Moe Abbas. “Most of the year we're kind of in our own little bubble… until we go to an event and actually bump into listeners and they're like, ‘I really loved that episode!’” -Matt Wolfe “In this evolution of our business that we have to be true to our path more than ever before. It's like way easier to get distracted now.” -Joe Fier Some Topics We Discussed Include: How (not!) to avoid losing your voice at a conference The new way we’re finding real feedback New branding strategies from the conference floor An effortless, no maintenance system to sell merch The 80/20 of our business model Why we’re moving away from info products Our outreach strategy to build affiliate relationships How to monetize your podcast from day 1 A rule of thumb for your email list Sponsorship vs. Affiliate: Our numbers show a clear winner! Latest tools we’re using in our business The new book we’re geeking out about References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowshorts - Our new daily podcast! Traffic & Conversion Summit Podfest Multimedia Expo New Media Summit Thrivecart Ecwid Printful Elevate App How to Be a Capitalist Without Any Capital by Nathan Latka Joy Houston: How To Write Copy That Speaks Directly To Your Ideal Customers Moe Abbas: Done For You Marketing Help For $50 Per Month Anyone want to help us with YouTube Ads? Send us ideas for our next Therapy Session!

While struggling to make ends meet as a copywriter, Adil Amarsi landed a commission job for a real estate company. Just a week later the bank was hounding his phone to assure him the 6 figure deposit rolling into his account would be available as soon as possible. With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today. He’s made over $500,000,000 for his clients while living the life he wants in the heart of London. And now he’s sharing his writing process through The Copywriter’s Room so entrepreneurs can discover how to write story-based copy that’s effective as his. Dust off your pen and paper as Adil tells Matt and Joe how to sharpen your storytelling with 3 practice lessons, all you need to know for perfect headlines, and the psychology that gets people to spend more. When you’re done, make it a copywriting masterclass by following up with Joy Houston and Kevin Rogers. “It's like a dynamic of conversation. Get both sides of the story and that's what causes buying frenzies.” -Adil Amarsi Some Topics We Discussed Include: Why copywriting for your own business is extra difficult The daily routine of a copywriting master 3 practice lessons to sharpen your copy The word you never use in a headline Bullet list best practices Discover, If-Then, Revealed: They make perfect headlines Tips for hooking readers who skim articles A process to adapt your copy for video The 3 questions that generate infinite content How to write effective emails (you better not be recycling your copy!) Email templates for warm and cold leads The psychological leverage that gets people to spend more Contact Adil Amarsi: The Copywriters Room - Get $500 off with coupon code: Hustle Adil Amarsi Unplugged Follow Adil on Instagram And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Brain.fm The Crucifix Killer by Chris Carter The Laws of Human Nature by Robert Greene 48 Laws of Power by Robert Greene Wired for Story by Lisa Cron Joy Houston: How To Write Copy That Speaks Directly To Your Ideal Customers Kevin Rogers: The Essential Elements of Great Hooks And Sales Copy

We last had Casey Zeman on the show a year ago and a lot has changed. Like, now he has 3 kids! He might have a lot less time for work, but he’s still growing his business faster than ever and we wanted to find out how. Casey is Founder and CEO of Easy Webinar, the only software platform that combines webinar technology and marketing strategy into one. He is a best selling author, podcast host, and has helped thousands of entrepreneurs create content that makes deep connections with their audience. Time to rethink your daily routines as the guys find out how Casey Zeman has managed to grow his business while becoming a father to 3 kids, the hacks he uses to reach his goals, and building a team that freed up his time. When you’re done, check out our previous episode with Casey and get more tips to juggle kids and work from Flori Pyke & Anna Jonak. “I’ve had to let more things go… giving up control is difficult for control freaks and I consider myself one of them.” -Casey Zeman Some Topics We Discussed Include: A daily schedule that juggles 3 kids while growing a business Tips for fighting off the dad-bod The belly test (it’s easy as kissing a boo-boo) A major factor to stop wasting your time The 1 thing that will keep your team on track Building a team to free up time (and double profits!) A new content strategy to connect with customers 5 growth hacks to build a bridge to your goals Instagram strategies for building a personal brand How to hone your Social Blade A new campaign that’s bringing influencers together The 1% who can actually improve your software Why you need alter-egos to tackle different situations Contact Casey Zeman: Grab Easy Webinar Casey’s Blog Connect on Instagram And on Twitter References and Links Mentioned: Hustle & Flowshorts - Our new daily podcast! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Alter Ego Effect by Todd Herman Casey Zeman: The Rookies Guide To Webinars Flori Pyke & Anna Jonak: How The Perfect Partnership Can Create 3-Day Workweeks

Right out of high school Stephen Esketzis created his first app to get people into night clubs. He worked with a friend to sell his app and got hooked on designing the perfect funnel to bring in customers. That’s when he stopped developing and went full throttle into marketing. Now Stephen is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne. Get ready to update your system as Stephen shows Matt and Joe how to create epic content, start a media brand from scratch, and planning the exact right time to make your exit. When you’re done, go get even more content strategies from our conversations with Brian Dean and David Sinick. “I wanted to build an asset rather than just a funnel because a funnel should be a part of the brand, it shouldn't just be a standalone thing.” -Stephen Esketzis Some Topics We Discussed Include: Why media ecosystems net more profit than funnels The 1 thing your SEO strategy needs (you can forget the rest!) How to find writers for your niche What top ranking content looks like today 2 options for starting a media property Skyscraper Campaigns to generate backlinks Overcoming mental blocks to send 40 emails a day The Silo Structure that makes epic content Marketing tools to keep it lean and sharp Where affiliate marketing should fit into a business How to plan the sale of your media properties A webinar ad that is super cheaper and effective [adrotate group="3"] Contact Stephen Esketzis: stephen@stephenesketzis.com StephenEsketzis.com Lazy Contact App Free Funnel Builder Digital Marketers Australia Connect on Facebook And on Instagram References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Trello Jira Software notion Clickfunnels Dashlane Time Management: Smart Hacks Audiobook by David Tracy & Brian Allen Google And YouTube SEO Strategies For 2019 – Brian Dean The Ultimate SEO and Content Marketing Playbook – David Sinick

We’re totally loving these therapy sessions with you, it’s almost like outsourcing a visit to an actual therapist. Seriously, it’s getting addicting and we might have to start doing more. In this episode, we tell you exactly why a network is the safety net that can never be taken from you. And we share exactly how we’re using our network to outsource the scaling of our business through strategic partnerships. Still want more behind the scenes action? Go check out our previous therapy sessions Analyzing What Makes Us Tick and Getting Real On What We Struggle With to go even further inside our heads and business. “Our safety net is our network…  if you took everything away that we currently have, we still have our network to get back on our feet.” -Matt Wolfe “When it comes to us it’s more just making sure the vision us going the way it should be, looking for opportunities, being strategic, and creating content like crazy.” -Joe Fier Some Topics We Discussed Include: The market that could 7x our revenue (yours too!) Why a network is our favorite safety net One hack to forcefully grow your network The marketing skills that never let you down How to balance having fun and having an impact on the world Wait, are we actually masterminding our business on the mic? Our strategy to overcome beliefs that limit growth Why we choose partnerships over agencies Planning your way forward by studying the past How we are building the team we need to scale up What we’re automating to stay on vision Why East County, San Diego is the perfect lifestyle combo (no matter what anyone says!) References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo info@evergreenprofits.com - Tell us what you think of the episode! Alex Jefferys Coaching Courses FYRE on Netflix FYRE Fraud on Hulu Matt Wolfe & Joe Fier: Analyzing What Makes Us Tick Matt Wolfe & Joe Fier: Getting Real On What We Struggle With

At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did. Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business. Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway. “The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin Some Topics We Discussed Include: How to build a 100,000 member group on LinkedIn Why virtual summits are way less work than webinars (and a better value for you and your audience) A system to turn one summit into a year of evergreen content Your 90-day calendar to launch a summit from scratch Ad tactics that get 80% opt-in rate from your audience The 5 boxes that design high-value summits A simple offer to land big-name speakers How to easily manage 30+ speakers and not burn out Timing your summit for the best market impact What gets real revenue out of your summit (it’s not tickets!) An offer that turns customers into loyal advocates The 3 partnerships that drive massive traffic to your summit [adrotate group="3"] Contact Liam Austin: Entrepreneurs HQ Free First Virtual Summit Masterclass Connect on LinkedIn And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Clickfunnels Work Less, Make More by James Schramko The Rookies Guide To Webinars – Casey Zeman Current Tactics To Get Amazing Results With Webinars – Joel Erway