Hustle & Flowchart: Mastering Business & Enjoying the Journey

We’re totally loving these therapy sessions with you, it’s almost like outsourcing a visit to an actual therapist. Seriously, it’s getting addicting and we might have to start doing more. In this episode, we tell you exactly why a network is the safety net that can never be taken from you. And we share exactly how we’re using our network to outsource the scaling of our business through strategic partnerships. Still want more behind the scenes action? Go check out our previous therapy sessions Analyzing What Makes Us Tick and Getting Real On What We Struggle With to go even further inside our heads and business. “Our safety net is our network…  if you took everything away that we currently have, we still have our network to get back on our feet.” -Matt Wolfe “When it comes to us it’s more just making sure the vision us going the way it should be, looking for opportunities, being strategic, and creating content like crazy.” -Joe Fier Some Topics We Discussed Include: The market that could 7x our revenue (yours too!) Why a network is our favorite safety net One hack to forcefully grow your network The marketing skills that never let you down How to balance having fun and having an impact on the world Wait, are we actually masterminding our business on the mic? Our strategy to overcome beliefs that limit growth Why we choose partnerships over agencies Planning your way forward by studying the past How we are building the team we need to scale up What we’re automating to stay on vision Why East County, San Diego is the perfect lifestyle combo (no matter what anyone says!) References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo info@evergreenprofits.com - Tell us what you think of the episode! Alex Jefferys Coaching Courses FYRE on Netflix FYRE Fraud on Hulu Matt Wolfe & Joe Fier: Analyzing What Makes Us Tick Matt Wolfe & Joe Fier: Getting Real On What We Struggle With

At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did. Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business. Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway. “The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin Some Topics We Discussed Include: How to build a 100,000 member group on LinkedIn Why virtual summits are way less work than webinars (and a better value for you and your audience) A system to turn one summit into a year of evergreen content Your 90-day calendar to launch a summit from scratch Ad tactics that get 80% opt-in rate from your audience The 5 boxes that design high-value summits A simple offer to land big-name speakers How to easily manage 30+ speakers and not burn out Timing your summit for the best market impact What gets real revenue out of your summit (it’s not tickets!) An offer that turns customers into loyal advocates The 3 partnerships that drive massive traffic to your summit [adrotate group="3"] Contact Liam Austin: Entrepreneurs HQ Free First Virtual Summit Masterclass Connect on LinkedIn And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Clickfunnels Work Less, Make More by James Schramko The Rookies Guide To Webinars – Casey Zeman Current Tactics To Get Amazing Results With Webinars – Joel Erway

The entrepreneur bug bit Nate Broughton while he was just a freshman in college. In his off time, he helped build an 8 figure online business when search engines were still in their infancy. The first thing he did after graduating? Start building a 9 figure company of his own. Nate has been in the SEO game for 17 years and counting. He specializes in lead generation using organic strategies he’s perfected after having built and sold numerous companies across multiple markets. And now he shares his knowledge with other entrepreneurs as co-host of Opt Out Life. Get ready to update your online content as the guys learn what effective SEO looks like today, the tactics that are no longer working, and the latest checklist for onpage optimization. When you’re done, check our conversations with Brian Dean and Christopher Gimmer for more organic traffic strategies. “You can write pretty bland when you write for Google. Worry about finding a voice later when you have a bunch of traffic!” -Nate Broughton Some Topics We Discussed Include: SEO rules for building any website from scratch Organic traffic strategies for 2019 How to make high-ranking content today (it’s not about link building anymore!) An essential checklist for onpage optimization Tips for finding copywriters that speak to your niche What your HTML code should look like for SEO The latest tools for content and keyword planning A content structure that is outranking the competition Offsite SEO strategies that actually work A method to improve your organic ranking using ads How to get quick, amazing results from an established site Some tactics to drive traffic to your podcast [adrotate group="3"] Contact Nate Broughton: Opt Out Life Opt Out Podcast Nate’s MarketMuse Webinar Connect on Twitter Or on Instagram References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo MarketMuse Ahrefs SelfHacked When I Stop Talking, You'll Know I'm Dead by Jerry Weintraub Billion Dollar Whale by Tom Wright & Bradley Hope Google And YouTube SEO Strategies For 2019 – Brian Dean Christopher Gimmer: The Founder Of Snappa Shares His SEO Secrets

After losing his first fortune, Marx Acosta-Rubio was sharing a bottle of wine with his wife when he asked her, What did she really want out of life? They talked for hours about what truly mattered to them. That’s when he decided to make sure his next fortune was for his family to get everything they really wanted. Marx dropped out of law school to become an entrepreneur and started one of the fastest growing companies in the United States. He’s gone from rags to riches to rags to riches again and learned along the way what real success looks like. Now he shares his wisdom with other entrepreneurs so they don’t fall into the traps and paralysis that keeps them from the life they actually want to be living. Buckle up, because this is a double length deep dive into the mindsets that lead to real, life-altering success as Marx Acosta-Rubio shares why only a few people ever put knowledge into practice, the 3 questions to pick the right books to read, and his foolproof process to set the right goals for your success. Still want more? Go check out our previous conversation with Marx and get more tricks to rewire your brain with Dr. Steve Ruden. “If we're not moving we're not growing… The difference isn't whether you feel like it or not, it's are you able to do it despite not feeling like doing it?” -Marx Acosta-Rubio Some Topics We Discussed Include: Why some people DO and others DON’T Truly accepting the desire to improve yourself How to cultivate principles that get you real success Finding out what you really really want (not what you think you want!) Tips to make your brain a congruent machine 3 questions to find the right books to read How to avoid paralysis on the way to your goals A foolproof process to get at the root of your desires Signs that your living for the wrong things The R2A2 formula to absorb wisdom Why your success is unique as your personal style Using a keystone habit to make success so much easier Contact GUEST NAME: marx@callmarx.com Call Marx Connect on Instagram Or on Twitter References and Links Mentioned: Sign Up For Our Webinar With Marx Acosta-Rubio! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Egoscue Chronic Pain Treatment Derek Sivers TED Talk Anything You Want by Derek Sivers The Power of Habit by Charles Duhigg Think and Grow Rich by Napoleon Hill Grow Rich With Peace Of Mind by Napoleon Hill How To Achieve Massive Success In Whatever You Do – Marx Acosta-Rubio This Science-Backed Exercise Can Rewire Your Brain For Success – Dr. Steve Ruden

We’re big fans of Snappa, so it’s pretty exciting to have Christopher Gimmer on the show today. We use Snappa for all the graphics on our website, social media, our logos, etc... But we really, really wanted Christopher on the show when we found out all the marketing he uses to build such a successful business is 100% certified organic SEO. Christopher has been pursuing his passion for entrepreneurship for over five years. He launched and grew a variety of online businesses until he became the co-founder and CEO of Snappa – the software that helps non-designers create online graphics in a snap. Settle in as Matt and Joe learn Christopher’s system to market with only free, organic strategies, what it takes to design great software, and how to connect with your customers in order to improve every aspect of your business. When you’re done, learn more about creating and marketing new products from our conversations with David Sinick and Ben Adkins. “Patience is honestly the biggest thing because with software you never know… this huge bug that’s going to take a week to fix, it’s just hard to predict that kind of stuff.” -Christopher Gimmer Some Topics We Discussed Include: The essential elements for super scalable products How to succeed with 100% SEO marketing Using viral content to find holes in the market What it takes to design successful software (from conception to your 1st user) A simple question to find your customers’ pain points How to proactively survey customers Tactics to leverage an audience into your next product How to follow up with customers and increase retention A process to vastly improve user experience One thing you never want to say to your customers Finding the right price point (don’t sell yourself short!) Tips for finding hires and building a great team Contact Christopher Gimmer: Snappa Connect on Twitter Or on LinkedIn References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo How We Make All Our Graphics With Snappa It Doesn't Have to Be Crazy at Work by Jason Fried & David Heinemeier Hansson Traction by Gabriel Weinberg & Justin Mares Steve Jobs by Walter Isaacson The Ultimate SEO and Content Marketing Playbook – David Sinick How To Create And Launch A New Product In 4 Days – Ben Adkins

After his efforts to sell climbing wall rocks in the mail failed, Craig Simpson doubled down and experimented to find exactly what offer and copywriting would make sales. Thousands of mailed rocks later he sold the business and started showing other businesses how to get the same success with direct mail. Now Craig does over 300 direct mail campaigns every year. He has sent out 200,000,000 letters across the nation, targeting everyone from corporate CEOs to people with toothaches. He is also a bestselling author, powerfully distilling the knowledge of great advertisers to show his readers how to write copy that engages customers. Take your junk mail out of the recycling bin as Craig Simpson explains to the guys exactly what makes great letter copy, how to actually get results with postcards, and what your first mailing should look like. When you’re done, go check out our conversations with Kelsey Bratcher and Joy Houston for more direct mail and copy strategies. “You don't get a hundred pieces of mail in your mailbox every day like you do with email... if you're the only guy in there you're going to get more attention.” -Craig Simpson Some Topics We Discussed Include: Why direct mail is a natural fit for targeted audiences Which businesses do best with direct mail Matching the right mailing with the right offer How to get results with postcards The 3 factors that make a great mail campaign Getting targeted mailing lists through list brokers What your first letter should look like How to convert online copy into mail copy “Lumpy mail” tricks to engage your customers The Customer Retention Path to maximize lifetime value Actionable tactics for local and regional retail businesses The biggest mistakes people make with direct mail Contact Craig Simpson: Simpson Direct The Advertising Solution by Craig Simpson & Brian Kurtz The Direct Mail Solution by Craig Simpson & Dan S. Kennedy Connect on Facebook Or on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Direct Marketing List Source Tower Data Ogilvy on Advertising by David Ogilvy The Robert Collier Letter Book by Robert Collier Marketing Automation Tools And Strategies – Kelsey Bratcher How To Write Copy That Speaks Directly To Your Ideal Customers – Joy Houston

Shortly after getting married, Rinesh Ganatra realized he didn’t want to still be a dentist when he was 60. He wanted to be free of his workday and he set a goal for himself to sell his whole practice by the age of 40. He told everyone he would die before he stopped trying to follow his entrepreneurial dream. Rinesh has used his success teaching dentists the world over how to build their businesses as a gateway to launch himself into his true passion, sharing the skills and mindsets people need to reach their goals and live their dreams. Now he’s showing thousands how to impact the world from the comfort of anywhere. Get refocused on your biggest life goals as Rinesh gives Matt and Joe endless insights about how to structure your life around your dreams, why silence is when your core beliefs come to the surface, and the 5 mindsets to create an unstoppable pull toward success. When you’re done, get more advice about achieving the life you want with Rob Nunnery and James Schramko. “Look, your dreams are not sold at the convenience store…  Don't think that because you know what you want that the world is going to give you a plate of convenience and perfect timing.” -Rinesh Ganatra Some Topics We Discussed Include: Why your life isn’t meant for doing one thing Finding your Pull when the world pushes you around The 3 things that constrict a business’s growth Systems that make money while you sleep How to get excited about starting from zero What you need to get the freedom to change your life RATS: it’s time to take them out! 5 mindsets to create an unstoppable force toward your dreams Tips for setting your new routines for success How to know which distractions to cut out of your life Letting big goals launch you into your next challenge Advice for skilling up to achieve your dream Contact Rinesh Ganatra: Drganatra.com – Free 7-Day Challenge to Jumpstart 2019 Re-Inventing Dentistry by Dr. Rinesh Ganatra Connect on Instagram Or on Facebook References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The 4-Hour Workweek by Timothy Ferriss Deep Work by Cal Newport Why You Need To Get Away From Technology – Rob Nunnery How To Build Highly Leveraged Businesses And Create Lifestyle Freedom – James Schramko

After the recession, Scott Carson sold everything he owned except his truck and his dog. He set off on a 27-week road trip to figure out what to do next. As he drove, he got invitations to speak about the marketing he had been doing on Facebook. So kept driving and speaking and that road trip lasted over 3 years. Now Scott (aka “the Note Guy) has helped thousands of other real estate investors come to the sexy side of investing by plunging into the world of non-performing notes and looking to “rehab the borrower”. He is also a highly sought after speaker on distressed debt and has been featured in Investor’s Business Daily and The Wall Street Journal. Listen in as Scott shares with guys his systems to make tons of content from a single video, automated email campaigns that run for years, and the best ways to invest in real estate. When you’re done, go check out our conversation with Cory Boatright for more about real estate investing and more PR advice from Andrew O’Brien. “We do something big four or five times a month… They don't always work. But the only thing you can guarantee by not doing it is failure, right?” -Scott Carson Some Topics We Discussed Include: The Marketing Octagon Get real estate at a discount with notes (what’s a note again?) 10 exits that make money from a property How to make 20% cash flow across all your properties The mindset that can raise capital from anybody An automated email campaign that lasts 12 months The Theory of Unfinished Bridges A process to turn 1 video into tons of content Why realtors might be out of a job soon What all top media channels have in common How to pitch yourself to other podcasters Advice for finding the best niche to invest in [adrotate group="3"] Contact Scott Carson: We Close Notes Note Camp Podcast Connect with Scott on Instagram And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo MOBIT Repurpose eReleases Outwitting the Devil by Napoleon Hill The Journey To Creating Real Estate Wealth – Cory Boatright The PR Blueprint – How To Get Into Any Media Publication – Andrew O’Brien

We got a lot of great feedback about our last therapy session, so here is a new installment where we analyze what makes us our brains tick and how we rein in our minds when they start going a little haywire. In this episode, we dive deep into strategies we use to go straight into the flow when we start recording, how to sidestep mental blocks that slow us down, and our personal strategies to overcome hang-ups that used to rule our lives. We also reflect on our latest personality assessment and look back at how much has changed for the better since we became entrepreneurs. We hope this episode gets you analyzing how you overcome your own struggles and what strategies you use to release pressure and appreciate life. When you’re done, go listen to our previous therapy session and then check out Corona Brady for great advice about managing stress. “My therapy quite honestly (this is going to sound cheesy) is this podcast… because I tend to be someone who bottles up stuff.” -Matt Wolfe “Just think about how much easier life can be if you actually understand the other person you’re talking to… Just be love, have fun, be cool, and enjoy the time we’re on this planet together.” -Joe Fier Some Topics We Discussed Include: Our awesome new mic setup! How we avoid mental blocks when recording What we plan out when recording episodes Getting comfortable working through unknowns Matt’s mental strategies to stop over analyzing things The new personality assessment we’re into Why our network is our go-to for problem-solving The benefits and perils of your mirror opposite Joe’s methods to relax, meditate, be cool, and have fun Managing time and energy to stay at your best A trick that gets us right into our flow How to stop comparing yourself to others (focus on your personal journey instead!) References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Enneagram Institute Therapy Sessions – Getting Real On What We Struggle With – Matt Wolfe & Joe Fier Daily Habits To Manage Overwhelm And Stress In Your Life – Corona Brady

After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them. Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional. Time to take your writing skills up another level as Joy Houston gives Matt and Joe her whole process to create powerful copywriting from scratch, what 4 personality types your copy needs to speak to, and how she charts the entire customer journey. When you’re done, check out our conversation with Joy’s husband Travis for more content strategies and get more copy advice from Kevin Rogers. “When I write every piece of copy I don't think about thousands of people… I think about having a conversation with one person.” -Joy Houston Some Topics We Discussed Include: The proof you need to be sure your product is viable Why community building comes first, tactics second Working with your spouse (it makes your marriage way better... and way worse) Flowcharts to map all your customers’ choices A process to get a team up to speed fast Finding your authentic copywriter style 3 ways to harvest vital information from your audience How to do psychological interviews with customers One question that will improve your product (and tell you what your next product should be) The 4 personality types your copy needs to attract How to perfect writing in different styles and voices A sales page template that works on everyone What you need mapped out before you write one word of copy Contact Joy Houston: Launchr Free Character Diamond Template Connect on Instagram Or on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Architecture of Persuasion by Michael Masterson Ready, Fire, Aim by Michael Masterson A Unique Content System To Ensure Successful Product Launches – Travis Houston The Essential Elements of Great Hooks And Sales Copy – Kevin Rogers