Hustle & Flowchart: Mastering Business & Enjoying the Journey

With his first venture, Abdo Riani struggled to convince local businesses to invest in his new recycling program. He needed to show results, but how do you do that before you have a product? So he did it himself, using just his cellphone and a spreadsheet to get his first 500 users, enough to finally get the funding he needed for a scalable product. Abdo is the founder of Startup Circle where aspiring and rising entrepreneurs can connect with successful founders over daily live Q&A sessions. He helps entrepreneurs accelerate their path to paying customers by showing them how to launch and grow products and services efficiently and with higher predictability by bootstrapping their way forward and quickly proving ideas by doing things that don’t scale. Get your head out of the sky and pick up your bootstraps as Abdo Riani shows Matt and Joe tools and tactics to do anything at zero-cost, a 3-step process to interview 100+ experts in just 2 months, and getting The Wizard Of Odds Mentality. When you’re done, get more advice about sharing and monetizing your knowledge from our conversations with Liam Austin and Jonathan Levi. “It makes sense to a baby… how a simpler approach can help you move forward on stronger foundations.” -Abdo Riani Some Topics We Discussed Include: The foundational power of bootstrapping your ideas Methods to connect users without using tech Why you must first become your product How to market a virtual summit spending $0 The first step to becoming an influencer Which experts make the best interviews The 3-step process to interview 100+ experts in 2 months The biggest acquisition channel for a summit How to approach companies to sponsor your summit The Wizard Of Odds Mentality Why you first solve problems in unscalable ways New tools to bootstrap everything (even an entire software product!) Contact Abdo Riani: Startup Circle abdoriani.com Bootstrapping Summit Follow him on Twitter And on LinkedIn References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Indie Hackers Tinfoil Security Acorns bubble Invision marvel Zero to One by Peter Thiel Liam Austin: One Page Virtual Summit Plan Jonathan Levi: Top Earner On Udemy Tells How Content Creators Really Make Money

After years annoying people on the phone Perry Marshall realized that cold calling was a modern version of slaves building the pyramid. That’s when he decided to dive into the fledgling world of online marketing and ended up defining its future. “If you don’t know who Perry Marshall is — unforgivable,” says Dan Kennedy and he’s right. Perry’s books have laid the foundations for what is now the Pay Per Click industry, and techniques he pioneered are now standard best practices for every business. He has been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Gear up for the latest wisdom from a living legend as Perry shares about the deep fractal insights of the 80/20 mindset, finding a path to utilize your strengths, and the 8 axis test that shows the best way to sell. After the episode, get more advice about finding your success from Brad Spencer and Marx Acosta-Rubio. “There's innumerable ways that people get themselves into situations where their strength actually is a weakness.” -Perry Marshall Some Topics We Discussed Include: How to really connect with a cold audience Sales letter wisdom that works for landing pages too Getting on the path to claiming your greatest strength The 8 axis test that shows how people sell Copywriter vs Hostage Negotiator: Which one are you? One thing all successful products have in common Tips to cut the distance between desire and fulfillment A formula for disrupting the marketplace (it isn’t about being an anarchist!) The 1 or 2 points that can shift people’s thinking Industries that are about to be completely automated Why 80/20 is fractal and how that applies to business decisions (and to life) How to harness the 20% of your 80/20 Contact Perry Marshall: The Truth Seminar 80/20 Sales and Marketing - Get the book for free! PerryMarshall.com Connect on Instagram And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Swift Financial The Book of Proverbs Brad Spencer: How To Find And Focus Solely On The Things That Suit You Best Marx Acosta-Rubio: Why Some People Are Successful And Others Aren’t

What a wild 2 weeks it’s been! First, we went to the Traffic & Conversion Summit then hopped right on a plane to Orlando for Podfest Multimedia Expo. We had some flight issues too, but enough about that. We’ve been out on the road speaking, hosting our brew events, flying solo at a podcasting panel, and getting to meet our fans face to face. Now we’re back with a ton to share about what we learned and how it’s shaping the next steps in our business. This time it’s just us out in nature sharing everything we just presented on the road like our no maintenance system for selling merch and how we’ve been monetizing our podcast from day 1. When you’re done, go check out our previous Therapy Sessions and some of our favorite episodes we mentioned like Joy Houston and Moe Abbas. “Most of the year we're kind of in our own little bubble… until we go to an event and actually bump into listeners and they're like, ‘I really loved that episode!’” -Matt Wolfe “In this evolution of our business that we have to be true to our path more than ever before. It's like way easier to get distracted now.” -Joe Fier Some Topics We Discussed Include: How (not!) to avoid losing your voice at a conference The new way we’re finding real feedback New branding strategies from the conference floor An effortless, no maintenance system to sell merch The 80/20 of our business model Why we’re moving away from info products Our outreach strategy to build affiliate relationships How to monetize your podcast from day 1 A rule of thumb for your email list Sponsorship vs. Affiliate: Our numbers show a clear winner! Latest tools we’re using in our business The new book we’re geeking out about References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowshorts - Our new daily podcast! Traffic & Conversion Summit Podfest Multimedia Expo New Media Summit Thrivecart Ecwid Printful Elevate App How to Be a Capitalist Without Any Capital by Nathan Latka Joy Houston: How To Write Copy That Speaks Directly To Your Ideal Customers Moe Abbas: Done For You Marketing Help For $50 Per Month Anyone want to help us with YouTube Ads? Send us ideas for our next Therapy Session!

While struggling to make ends meet as a copywriter, Adil Amarsi landed a commission job for a real estate company. Just a week later the bank was hounding his phone to assure him the 6 figure deposit rolling into his account would be available as soon as possible. With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today. He’s made over $500,000,000 for his clients while living the life he wants in the heart of London. And now he’s sharing his writing process through The Copywriter’s Room so entrepreneurs can discover how to write story-based copy that’s effective as his. Dust off your pen and paper as Adil tells Matt and Joe how to sharpen your storytelling with 3 practice lessons, all you need to know for perfect headlines, and the psychology that gets people to spend more. When you’re done, make it a copywriting masterclass by following up with Joy Houston and Kevin Rogers. “It's like a dynamic of conversation. Get both sides of the story and that's what causes buying frenzies.” -Adil Amarsi Some Topics We Discussed Include: Why copywriting for your own business is extra difficult The daily routine of a copywriting master 3 practice lessons to sharpen your copy The word you never use in a headline Bullet list best practices Discover, If-Then, Revealed: They make perfect headlines Tips for hooking readers who skim articles A process to adapt your copy for video The 3 questions that generate infinite content How to write effective emails (you better not be recycling your copy!) Email templates for warm and cold leads The psychological leverage that gets people to spend more Contact Adil Amarsi: The Copywriters Room - Get $500 off with coupon code: Hustle Adil Amarsi Unplugged Follow Adil on Instagram And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Brain.fm The Crucifix Killer by Chris Carter The Laws of Human Nature by Robert Greene 48 Laws of Power by Robert Greene Wired for Story by Lisa Cron Joy Houston: How To Write Copy That Speaks Directly To Your Ideal Customers Kevin Rogers: The Essential Elements of Great Hooks And Sales Copy

We last had Casey Zeman on the show a year ago and a lot has changed. Like, now he has 3 kids! He might have a lot less time for work, but he’s still growing his business faster than ever and we wanted to find out how. Casey is Founder and CEO of Easy Webinar, the only software platform that combines webinar technology and marketing strategy into one. He is a best selling author, podcast host, and has helped thousands of entrepreneurs create content that makes deep connections with their audience. Time to rethink your daily routines as the guys find out how Casey Zeman has managed to grow his business while becoming a father to 3 kids, the hacks he uses to reach his goals, and building a team that freed up his time. When you’re done, check out our previous episode with Casey and get more tips to juggle kids and work from Flori Pyke & Anna Jonak. “I’ve had to let more things go… giving up control is difficult for control freaks and I consider myself one of them.” -Casey Zeman Some Topics We Discussed Include: A daily schedule that juggles 3 kids while growing a business Tips for fighting off the dad-bod The belly test (it’s easy as kissing a boo-boo) A major factor to stop wasting your time The 1 thing that will keep your team on track Building a team to free up time (and double profits!) A new content strategy to connect with customers 5 growth hacks to build a bridge to your goals Instagram strategies for building a personal brand How to hone your Social Blade A new campaign that’s bringing influencers together The 1% who can actually improve your software Why you need alter-egos to tackle different situations Contact Casey Zeman: Grab Easy Webinar Casey’s Blog Connect on Instagram And on Twitter References and Links Mentioned: Hustle & Flowshorts - Our new daily podcast! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Alter Ego Effect by Todd Herman Casey Zeman: The Rookies Guide To Webinars Flori Pyke & Anna Jonak: How The Perfect Partnership Can Create 3-Day Workweeks

Right out of high school Stephen Esketzis created his first app to get people into night clubs. He worked with a friend to sell his app and got hooked on designing the perfect funnel to bring in customers. That’s when he stopped developing and went full throttle into marketing. Now Stephen is a leading sales funnel expert who specializes in content marketing using purely SEO strategies. He used to be the head of content marketing at Clickfunnels before building multiple media brands of his own. And he is sharing his knowledge with thousands of entrepreneurs through his website, podcast, and the events he organizes in his home city of Melbourne. Get ready to update your system as Stephen shows Matt and Joe how to create epic content, start a media brand from scratch, and planning the exact right time to make your exit. When you’re done, go get even more content strategies from our conversations with Brian Dean and David Sinick. “I wanted to build an asset rather than just a funnel because a funnel should be a part of the brand, it shouldn't just be a standalone thing.” -Stephen Esketzis Some Topics We Discussed Include: Why media ecosystems net more profit than funnels The 1 thing your SEO strategy needs (you can forget the rest!) How to find writers for your niche What top ranking content looks like today 2 options for starting a media property Skyscraper Campaigns to generate backlinks Overcoming mental blocks to send 40 emails a day The Silo Structure that makes epic content Marketing tools to keep it lean and sharp Where affiliate marketing should fit into a business How to plan the sale of your media properties A webinar ad that is super cheaper and effective [adrotate group="3"] Contact Stephen Esketzis: stephen@stephenesketzis.com StephenEsketzis.com Lazy Contact App Free Funnel Builder Digital Marketers Australia Connect on Facebook And on Instagram References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Trello Jira Software notion Clickfunnels Dashlane Time Management: Smart Hacks Audiobook by David Tracy & Brian Allen Google And YouTube SEO Strategies For 2019 – Brian Dean The Ultimate SEO and Content Marketing Playbook – David Sinick

We’re totally loving these therapy sessions with you, it’s almost like outsourcing a visit to an actual therapist. Seriously, it’s getting addicting and we might have to start doing more. In this episode, we tell you exactly why a network is the safety net that can never be taken from you. And we share exactly how we’re using our network to outsource the scaling of our business through strategic partnerships. Still want more behind the scenes action? Go check out our previous therapy sessions Analyzing What Makes Us Tick and Getting Real On What We Struggle With to go even further inside our heads and business. “Our safety net is our network…  if you took everything away that we currently have, we still have our network to get back on our feet.” -Matt Wolfe “When it comes to us it’s more just making sure the vision us going the way it should be, looking for opportunities, being strategic, and creating content like crazy.” -Joe Fier Some Topics We Discussed Include: The market that could 7x our revenue (yours too!) Why a network is our favorite safety net One hack to forcefully grow your network The marketing skills that never let you down How to balance having fun and having an impact on the world Wait, are we actually masterminding our business on the mic? Our strategy to overcome beliefs that limit growth Why we choose partnerships over agencies Planning your way forward by studying the past How we are building the team we need to scale up What we’re automating to stay on vision Why East County, San Diego is the perfect lifestyle combo (no matter what anyone says!) References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo info@evergreenprofits.com - Tell us what you think of the episode! Alex Jefferys Coaching Courses FYRE on Netflix FYRE Fraud on Hulu Matt Wolfe & Joe Fier: Analyzing What Makes Us Tick Matt Wolfe & Joe Fier: Getting Real On What We Struggle With

At his first marketing job, Liam Austin saw that online businesses were the future. But how to start one himself? On a whim, he started a group on LinkedIn for entrepreneurs. When he checked in months later there were over 100,000 members begging him to do something. So he did. Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business. Promoting a summit is barely more work than a webinar, so why not go big? Join Matt and Joe as Liam shows them exactly why virtual summits generate audiences that webinars can only dream of and his simple, foolproof system to launch a summit in just 90 days. When you’re done, turn this episode into a webinar masterclass and follow up with Casey Zeman and Joel Erway. “The biggest benefit of a summit is not the money… the reason you're doing a summit is to build up your network, your email list, and an audience to ultimately take them down a path with you.” -Liam Austin Some Topics We Discussed Include: How to build a 100,000 member group on LinkedIn Why virtual summits are way less work than webinars (and a better value for you and your audience) A system to turn one summit into a year of evergreen content Your 90-day calendar to launch a summit from scratch Ad tactics that get 80% opt-in rate from your audience The 5 boxes that design high-value summits A simple offer to land big-name speakers How to easily manage 30+ speakers and not burn out Timing your summit for the best market impact What gets real revenue out of your summit (it’s not tickets!) An offer that turns customers into loyal advocates The 3 partnerships that drive massive traffic to your summit [adrotate group="3"] Contact Liam Austin: Entrepreneurs HQ Free First Virtual Summit Masterclass Connect on LinkedIn And on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Clickfunnels Work Less, Make More by James Schramko The Rookies Guide To Webinars – Casey Zeman Current Tactics To Get Amazing Results With Webinars – Joel Erway

The entrepreneur bug bit Nate Broughton while he was just a freshman in college. In his off time, he helped build an 8 figure online business when search engines were still in their infancy. The first thing he did after graduating? Start building a 9 figure company of his own. Nate has been in the SEO game for 17 years and counting. He specializes in lead generation using organic strategies he’s perfected after having built and sold numerous companies across multiple markets. And now he shares his knowledge with other entrepreneurs as co-host of Opt Out Life. Get ready to update your online content as the guys learn what effective SEO looks like today, the tactics that are no longer working, and the latest checklist for onpage optimization. When you’re done, check our conversations with Brian Dean and Christopher Gimmer for more organic traffic strategies. “You can write pretty bland when you write for Google. Worry about finding a voice later when you have a bunch of traffic!” -Nate Broughton Some Topics We Discussed Include: SEO rules for building any website from scratch Organic traffic strategies for 2019 How to make high-ranking content today (it’s not about link building anymore!) An essential checklist for onpage optimization Tips for finding copywriters that speak to your niche What your HTML code should look like for SEO The latest tools for content and keyword planning A content structure that is outranking the competition Offsite SEO strategies that actually work A method to improve your organic ranking using ads How to get quick, amazing results from an established site Some tactics to drive traffic to your podcast [adrotate group="3"] Contact Nate Broughton: Opt Out Life Opt Out Podcast Nate’s MarketMuse Webinar Connect on Twitter Or on Instagram References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo MarketMuse Ahrefs SelfHacked When I Stop Talking, You'll Know I'm Dead by Jerry Weintraub Billion Dollar Whale by Tom Wright & Bradley Hope Google And YouTube SEO Strategies For 2019 – Brian Dean Christopher Gimmer: The Founder Of Snappa Shares His SEO Secrets

After losing his first fortune, Marx Acosta-Rubio was sharing a bottle of wine with his wife when he asked her, What did she really want out of life? They talked for hours about what truly mattered to them. That’s when he decided to make sure his next fortune was for his family to get everything they really wanted. Marx dropped out of law school to become an entrepreneur and started one of the fastest growing companies in the United States. He’s gone from rags to riches to rags to riches again and learned along the way what real success looks like. Now he shares his wisdom with other entrepreneurs so they don’t fall into the traps and paralysis that keeps them from the life they actually want to be living. Buckle up, because this is a double length deep dive into the mindsets that lead to real, life-altering success as Marx Acosta-Rubio shares why only a few people ever put knowledge into practice, the 3 questions to pick the right books to read, and his foolproof process to set the right goals for your success. Still want more? Go check out our previous conversation with Marx and get more tricks to rewire your brain with Dr. Steve Ruden. “If we're not moving we're not growing… The difference isn't whether you feel like it or not, it's are you able to do it despite not feeling like doing it?” -Marx Acosta-Rubio Some Topics We Discussed Include: Why some people DO and others DON’T Truly accepting the desire to improve yourself How to cultivate principles that get you real success Finding out what you really really want (not what you think you want!) Tips to make your brain a congruent machine 3 questions to find the right books to read How to avoid paralysis on the way to your goals A foolproof process to get at the root of your desires Signs that your living for the wrong things The R2A2 formula to absorb wisdom Why your success is unique as your personal style Using a keystone habit to make success so much easier Contact GUEST NAME: marx@callmarx.com Call Marx Connect on Instagram Or on Twitter References and Links Mentioned: Sign Up For Our Webinar With Marx Acosta-Rubio! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Egoscue Chronic Pain Treatment Derek Sivers TED Talk Anything You Want by Derek Sivers The Power of Habit by Charles Duhigg Think and Grow Rich by Napoleon Hill Grow Rich With Peace Of Mind by Napoleon Hill How To Achieve Massive Success In Whatever You Do – Marx Acosta-Rubio This Science-Backed Exercise Can Rewire Your Brain For Success – Dr. Steve Ruden