Hustle & Flowchart: Mastering Business & Enjoying the Journey

At the age of 24, Jonathan Levi had just sold is first company and was on a search to make a positive impact in the world. He made a short course on what he’d learned to accelerate his learning before setting off on his travels. That side-hustle was bringing in $10,000/month while he soul searched... Until a friend asked him, “Why aren’t you making more courses?” Now Jonathan is one of the top-performing instructors on the web with over 160,000 students and counting. Most recently, he launched The SuperLearner Academy, a private, online academy where he teaches premium-level masterclasses in accelerated learning and productivity, and Branding You Academy, which teaches entrepreneurs how to create 7-figure multimedia internet empires just like his. Time to step into your memory palace as Jonathan Levi shows the guys how to create courses that are addicting as salted peanuts, the secret to speed reading, and how to become an 8-Ton-Gorilla. When you’re done, learn more about marketing courses with Ankur Nagpal and Joel Erway. “Creating a really engaging online course is just having it be like salted peanuts where people can’t stop because it’s so enveloping.” -Jonathan Levi Some Topics We Discussed Include: The reason side-hustles outperform big business A quick test to see if your business idea is viable (do it with your friends!) How a successful entrepreneur drives in rush-hour Why Udemy could be the right place to grow your brand Tactics to track customers and generate your best leads How to find your unique angle straight into your niche The Law Of Conservation Of Knowledge How to pick the right domino that expands your brand A leveraging path to become an 8-Ton-Gorilla! “Lateraling” your brand into industries for insane growth 3-Steps to make engaging courses and repeat customers How superhumans organize their memories The secret to becoming a speed reader Contact Jonathan Levi: Becoming Superhuman Podcast The Becoming Superhuman Mastermind Branding You Academy Free 5 Day Memory Mastery Course Become a SuperLearner by Jonathan A. Levi Connect on Instagram Or on Facebook References and Links Mentioned: The Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Smartcuts by Shane Snow Current Tactics To Get Amazing Results With Webinars – Joel Erway How To Launch Your Own Profitable Online Course – Ankur Nagpal

At the age of 40, Lee Goff had a massive heart attack that nearly killed him at far too young an age. He had an eight-year-old daughter and a thriving agency that was stressing him to death. He sold his agency and started a new one that he promised himself would be too simple to ever put him in the hospital again. Lee has gone on to pursue his life long passion of mentoring small businesses with a focus on doing one thing, and that is to make agency owners lives easier. He is committed to providing real-world tools, classes, and coaching that can make a real difference in the performance of an agency and help small businesses grow faster and more profitable than they could have ever imagined. If you’re feeling like you have twelve bosses instead of one, this episode is for you. Listen in as Matt and Joe get a masterclass in simplifying your business from Lee Goff, who shares his essential automation processes, the human psychology that dictates every sale, and 10-steps to finding your most profitable niche. Looking to simplify even more? Check out our conversations with Gonzalo Paternoster and Michael Woodward. “If people are giving you money they’ve earned the right to talk to you. Don’t try and live behind a digital wall and build a business.” -Lee Goff Some Topics We Discussed Include: The one thing that separates great advice from bull$^ Double-Digit Midgets (they’re what your business is for) The first thing every business needs to simplify Breaking away from the small-business diet How to keep clients from turning into bosses Automation to effortlessly onboard clients and employees The limiting beliefs you need to wipe to scale your business 10-steps to find your most profitable niche Your only employee who actually needs to be an expert Why a coach is essential to scale quickly Rudimentary psychology that dictates sales Lego Models (it’s the future of business!) The digital goldrush that’s on the horizon Contact Lee Goff: Agency Success Roadmap The 10-Step To Finding Your Niche Webinar Marketing Agency Coach Connect on Facebook And on LinkedIn References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo How To Spot A Liar - TEDTalk Liespotting by Pamela Meyer The Art of War by Sun Tzu Simple Tweaks To Systematize Your Daily Tasks And Work Less – Gonzalo Paternoster Micro-Experiments And How To Make Big Projects Feel Simple – Michael Woodward

When he was just 16, Cory Boatright dropped out of school to sell Kirby home cleaning systems. He was the youngest and most successful sales guy at the company but it was only the first step in a journey through Christian heavy-metal, Ginsu knives, Ebay, and about 40 other companies until he struck real estate. Now Cory runs several multi-million dollar companies centered around real estate investing. Between himself, his teams, and his students all over the world, he has sold over 75 million in real estate acquisitions and completed over 1000 real property transactions. Today he coaches high achieving entrepreneurs and their teams to get the same phenomenal results in their businesses. Join the guys for a wild ride through Cory’s journey to success and the latest insider real estate strategies like how to buy properties worth millions without putting in a penny, getting giant paydays with short-selling, and how to get double-digit returns with your IRA. When you’re done, round out this episode with more real estate and investing advice from Dana Robinson and Danielle Town. “When I got involved in real estate I didn’t know anything about it. I just knew I wanted to be involved with it because of my clients... I would ask them, ‘What made you successful?’ These were affluent people and what do you think they said? Real estate.” -Cory Boatright Some Topics We Discussed Include: Pushing yourself through resistance to success Unleashing your drive to mastery (it’s in your D.N.A.) How 95% of affluent people gain and maintain wealth Bird Dog vs. Wholesaler, pick the right one for you! How to tap into the trillion dollars just waiting to invest in you 2 questions that can revolutionize your business The treasure trove of real estate people are ignoring Fundamentals of short-selling real estate for big paydays How to buy $5,000,000 buildings with no money down The biggest tax breaks for real estate this year Managing your real estate to weather market storms Where to invest your IRA for double-digit returns Contact Cory Boatright: Cory Boatright’s Website Real Estate Investing Profits Podcast Cory’s Coaching Investing Capital Group Connect on Facebook Or on Twitter References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Cory Peterson Mastermind Best Ever Conference Apartment Building Investing Podcast The Holy Bible Rich Dad Poor Dad by Robert T. Kiyosaki As a Man Thinketh by James Allen The E-Myth Revisited by Michael E. Gerber Passive Income Hacks & The Legalities Of Running An Online Business – Dana Robinson How To Make Stock Investing “Not Scary” – Danielle Town

After moving to Austin on a whim, Molly Pittman took an unpaid internship at Digital Marketer. Out of a dozen interns, she knew just a couple would get hired. She gave it her all to be one of them. A year later, she was VP of Marketing. Now Molly is a digital marketing expert and educator. She is the co-host of Perpetual Traffic, one of the most highly regarded marketing podcasts around. She also coaches and consults with businesses to provide unique digital marketing plans tailored to their goals and setting strategy for some of the world’s fastest-growing companies. Get your notebook ready as Molly lets Matt and Jow in on all the recent changes to Facebook Ads, what ad content is working on Instagram, and how she designs campaigns that bring in 4,000 leads a day. Still in the zone for more Facebook Ad strategies? Then check out our conversations with Ralph Burns and Curt Maly. “There are different purposes for different campaigns and the most important thing is you know what that one success metric is so you can say, ‘This is good,’ or, ‘This is bad.’” -Molly Pittman Some Topics We Discussed Include: Ad Campaign Breakdown: 50,000 leads in just 2 weeks! How to pick the right metrics and stop wasting time Content that Facebook will love to advertise for you Why metrics change and learning to pivot with them How to scale a budget without breaking your audience A strategy to make stable income streams Changes to Facebook’s rankings (and how to take advantage!) A process for high-converting ads using testimonials Rules for ad copy that hits deep with your avatars How to train a media buyer from intern to expert Amazingly effective (and cheap!) Instagram ad campaigns Horizontal scaling strategies to expand your audience Contact Molly Pittman: Digital Marketer Perpetual Traffic Podcast Digital Marketer Lab Train My Traffic Person Connect on Facebook And on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster This Is The Future Of Facebook Advertising – Ralph Burns Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly

Sometimes it takes two to launch a business, like brothers Dan & Joe Kalis learned when neither could get off the ground on their own. Joe was too methodical to jumpstart and Dan too erratic to stay in the air. Together though, they’ve made businesses that soar and sell! Dan and Joe started out funding real estate projects and when it came time to sell they learned how to get a deal from every part of their business. They soon learned that salability is an all too common struggle for business owners. Now, with Biz Owner Freedom they are focused on helping established entrepreneurs dramatically and predictably increase the value and salability of their companies. Be aware of the exits as the guys get a masterclass in salability from Dan and Joe Kalis and learn the 2 factors that determine a business's value, the indispensable method to stay salable, and how to sell from a position of power. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Roland Frasier. “The value of your business is one of the best representatives of your quality of life because if you have an unsellable business your life is going to be a drag.” -Dan Kalis Some Topics We Discussed Include: The 8 Leverage Points Of Saleability A great test to discover your business strengths How to avoid getting your Facebook Ads account flagged A perspective shift to find your low hanging fruit Why working less makes your business more valuable The 2 factors that determine a business's valuation How to startup with your exit in mind (everyone has to exit one way or another) The fixable reason 80% of businesses are unsellable Foundations to build a business that sells at 10x or more! The Switzerland Method: every sellable business is using it Advice for crafters or anyone with a business never meant to sell How to hold the power seat when you sell your business Contact Dan & Joe Kalis: bizownerfreedom.com/hustle The Aspiring Entrepreneur Connect on LinkedIn And on Facebook References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo StrengthsFinder The Abraham Mind Shift Challenge Perry Marshal’s Star Simplifier Lab The Automatic Customer by John Warrillow E-Myth Mastery by Michael E. Gerber Differentiate or Die by Jack Trout Purple Cow by Seth Godin The Star Principle by Richard Koch Play Bigger by Al Ramadan Built to Sell by John Warrillow How To Buy Businesses Without Putting Up Any Money – Carl Allen How To Scale Your Business By Acquiring Other Businesses – Roland Frasier

Four years ago, Los Silva reluctantly let his business partner take over their marketing agency. He tried doing speaking events, some consulting, but it all felt boring until an influencer asked him to help with their social media brand. Within a month, he hit six figures and was finally building a team he was excited to work with. Los is a master team builder. He knows how to hire the right people (not “experts”), train them to excel, and build a workplace that everyone can’t wait to get to in the morning. With his business, he has brought over 5 social media brands way past the 7 figure mark using his own processes to leverage content, influencers, and culture. This episode is like a twofer as Los Silva shares with Matt and Joe both how to build an awesome team and crush it on social media using his processes to train “blank slate” employees, leveraging social content and an influencer’s audience. When you’re done, get some more advice about hiring from Tim Francis and content production with Travis Houston. “I can’t grow without people, that’s always been my logic… I’ve done every job here and everyone here is way better than me now, by far.” -Los Silva Some Topics We Discussed Include: Why long distance relationships don’t work (even in business) The leverage you need before you can scale on social media 3 things to know before your next hire Why “blank slates” are better for your team than “experts” How to share the wealth and have a team that’d work for free Advice for making a fulfilling work culture (not just jobs!) The best service to do your customer support How to manage Influencer Burnout and get on track The most effective content on Instagram right now Keeping your offers “super chill” (it’s how customers like ‘em) An easy hack to build your audience from scratch The one type of account you must focus on Getting every employee to have fun making content Contact Los Silva: The Influence Engine Los Hustle Live Podcast Connect on Instagram Or on Facebook References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Hire My Mom Leaders Eat Last by Simon Sinek Multipliers by Liz Wiseman Outwitting The Devil by Napoleon Hill Scaling Up by Verne Harnish A Masterclass On Finding And Hiring The Right People – Tim Francis A Unique Content System To Ensure Successful Product Launches – Travis Houston

On his first day at Infusionsoft, Kelsey Bratcher knew this was going to be the last job he ever had. He loved his job, but working all day with entrepreneurs who were raking in millions showed him he could do it too. Now Kelsey is the co-founder of Automatic Practice Profits, host of the Get Automated Podcast, and a freelance automation consultant for numerous clients and businesses. He has saved his own businesses over 8,000,000 minutes using his automation strategies and much more for the people he helps get their work done without breaking their budgets. Just click and kickback as the guys get a masterclass in how to automate your business from cold calls to upsells, using new tools for effective direct mail marketing, and how to build automation mechanisms that drop into any marketplace. When you’re done listening, go get some more automation tips from our conversations with Alan McKenna and Drew Burks. “In online space, there’s a lot of laziness, there’s a lot of cheapness. People are like, ‘I want to spend as little as possible.’ Well, if you spend more you could make more!” -Kelsey Bratcher Some Topics We Discussed Include: Getting out of wage-slavery and into entrepreneurial freedom The different types of automation triggers A sales method for high-conversion events Behind the scenes at Infusionsoft 3 steps to get as many attendees as possible Using direct mail marketing to find affluent clients How to automate the backend (there's so much you can do with your leads!) Tips for improving your SMS marketing A tool to automate your client contracts Using Zapier to prototype your automation ideas The latest automation tools (plus features on the horizon) Which funnel software has the best page loads How to build mechanisms that drop into any marketplace Contact Kelsey Bratcher: Get Automated Get Automated Podcast Connect on Facebook Or on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo pipedrive Autopilot Every Door Direct Mail Postalytics PandaDoc calendly SendGrid Copper Instapage Clickfunnels No B.S. Direct Marketing by Dan S. Kennedy Duct Tape Marketing by John Jantsch The E-Myth by Michael E. Gerber The Blueprint To An Automated Followup Process – Alan McKenna How To Automate Sales And Drive Traffic – Drew Burks

When the financial crisis hit in 2008, Michael Woodward was in a bind. His work as a minister could no longer pay the bills, so he joined a friend in a new web venture to make ends meet. He was an entrepreneur out of necessity, but it tapped into something at his very core. Michael still loves pastoring, but now he mostly does it with fellow entrepreneurs. He founded jumbleThink to continue his passion by helping people and businesses use their innate creativity, ideas, and sound strategies to attain their dreams. He is an expert at breaking old, calcified thought patterns and using sustainable experiments to craft a better future for you and your business. Listen in as the guys get some actionable methods to start finding your best ideas, gaining the perspective to turn a big fail into a mega win, and using micro-experiment to improve both your life and business. If you’d like to hear more about jump-starting your path to your dreams, check out our conversations with Brad Spencer and Ori Bengal. “Simple is usually what the customer wants and if you can solve their problem then you’re going to have market share… the problem is most people solving it are over complicating it for the customer. Just make it easy for me!” -Michael Woodward Some Topics We Discussed Include: Making your business simple to maximize profits (and your sanity) How to keep perspective and stop missing what’s obvious Knowing when you’re a slave to your creation because it’s time to pivot Aheri: Biblical wisdom for picking your best future Getting over that “hustle and grind” BS (no one is super-human!) Micro-experiments to jumpstart your journey to your dreams What you need to leverage for sustainable experiments The biggest lie that is ruining your business Why your biggest fails could have been your biggest wins A 5-step Dreamer’s Guide to start experimenting today How to craft your podcast season by season Following your purpose, not what you “should” do Contact Michael Woodward : jumbleThink jumbleThink Podcast The Dreamer’s Method Guides Idea Camps Connect on Facebook Or on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Dream Giver by Bruce Wilkinson How To Find And Focus Solely On The Things That Suit You Best – Brad Spencer How A Habit Of Daily Art Turned Into A Dream Career – Ori Bengal

We welcome back Brad Costanzo for another round of our mash-upped podcasts. This time we’re geeking out about real tactics to change your mindset and let yourself imagine actionable ideas. Then we dive into Brad’s processes on how to pick the ideas that will take your business to the next level. Brad is a good friend and business partner here at The Hustle & Flowchart. He’s been branded as an “idea guy,” which means he knows how to spot, create, and capitalize on multiple business opportunities at once. He has been consulting for companies, and even experts, to scale and grow their businesses for years while helping entrepreneurs do the same thing with his podcast Bacon Wrapped Business. When you’re done listening, don’t forget there’s two more bacon wrapped episodes to nom on. And then go get some more mindset advice from Christy Whitman. “I don’t think thinking outside the box is the answer, that’s a faulty way to go about coming up with ideas. I think you need to get a new box.” -Brad Costanzo Some Topics We Discussed Include: Why you need to take your focus off execution How to stop aborting your best ideas too soon A 4-step process to pursue the right ideas Balancing your internal critic with your optimist How to get free of “fixing problems” and find real solutions Using constraints to brainstorm powerful ideas The type of thinking that separates entrepreneurs from the pack Why physics and knowledge can solve any problem Tactics to shift your mindset (not just woo woo stuff) Getting on the journey of sucking less Defining criteria for an idea you’ll actually see through Find out if you are a laser or a floodlight How to know if your current “problem” is really a symptom of deeper business troubles Contact Brad Costanzo: Bacon Wrapped Business baconwrappedbusiness.com/bwhustle/ Subscribe to Brad on YouTube Or connect on Facebook References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Otter Voice Notes WAVVE Stencil OmniFocus Day One Wicked Reports KOLBE Michael Simmons’s Mental Model Of The Month Club Joe Rogan Experience #1137 - Duncan Trussell This Is Marketing by Seth Godin Refuse to Choose! By Barbara Sher The Power of Moments by Chip Heath and Dan Heath Get A Grip by Gino Wickman Ready, Fire, Aim by Michael Masterson Bacon Wrapped Hustle Session 1 – Brad Costanzo How To Build A Huge Network And Buy Businesses For No Money Down – Brad Costanzo How To Keep Your Brain Focused On Abundance – Christy Whitman

There’s never enough time to get all the knowledge Roland Frasier has bubbling off his brainpan, so we had to bring him on for another round for advice about acquiring companies to effectively scale your business no matter what stage you’re at. Don’t worry, a round 3 is already in the works! For those not in the know, Roland is a world-famous dealmaker who started in real-estate when he was 18 and now advises over 150 major companies on how to monetize and grow their businesses. He is also passionate about entrepreneurs and gives them the tools and knowledge they need through DigitalMarketer.com and The Traffic & Conversion Summit, which we attend religiously every year. We are still trying to digest the wealth of actionable advice Roland dropped on us in this hour, like how to plan a multi-exit strategy for that big payday, selling one company to scale all your other companies, and buying a huge, targeted audience for practically nothing. After you’re done, you’ll definitely want to check out our previous episode with Roland Frasier, then follow up with Carl Allen. “I don’t think there’s a faster way to get into a business... or to grow your business than to buy one that already has what you want.” -Roland Frasier Some Topics We Discussed Include: Breaking news about The Traffic & Conversion Summit! How to plan a multi-exit strategy for that big payday Mining potential buyers for your business goals Using one sale to scale all your other companies The 7 categories of good acquisitions How to buy a huge, targeted audience at 1/100th of what it’d cost you to build it yourself The Law Of Price And Terms that dictates negotiations 8 ways to buy a business with no money down Get a software team for less than hiring them yourself (and they start tomorrow!) Qualities that all successful people share in common Setting goals that expand your life and your business A method for giving effective presentations to small crowds How to reverse engineer a path to your biggest dreams Contact Roland Frasier: RolandFrasier.com Business Lunch Podcast Digital Marketer Follow Roland on Facebook Or on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Hustle & Flowchart T-shirts Traffic & Conversion Summit 7 Days Out John D. Rockefeller by John D. Rockefeller My Life And Work by Henry Ford Be My Guest by Conrad N. Hilton The Virgin Way by Richard Branson A Step-By-Step System to Decide Which Opportunities To Pursue – Roland Frasier How To Buy Businesses Without Putting Up Any Money – Carl Allen