Hustle & Flowchart: Mastering Business & Enjoying the Journey

John Crestani joins us today and we know you will love this show as much as we love talking to a fellow entrepreneur whose focus is on affiliate marketing. John has some great out of the box strategies, such as marketing with Yelp, Quora, and all sorts of platforms that no one else is talking about.  John has been able to create a badass lifestyle business around affiliate marketing and he shares his story, how he basically got paid to learn ad strategy and how his love for marketing drives him to try all sorts of unique methods that other marketers do not consider but give him stellar results. We also get into the details behind his YouTube strategy and also how he structures his infomercial side of the business to get boatloads of sales to his book and course. If getting ahead in business with a similar strategy speaks to you, look up these episodes with Caitlin Pyle and Amber Spears on how to up your affiliate game. “Any way that you can communicate with another person through the internet is a way that you can market products.” - John Crestani Some Topics We Discussed Include: How to get cheap commercial spots on television The satisfaction of bringing the hedgehog along What drives John crazy (hint: it’s something Matt is amazing at) How to double your money on the back end The anti-McDonald’s remedy Which channels you probably do not want to run your infomercial on and why  How a trip to Thailand with a well-known book started a new business idea Getting over imposter syndrome again And much, much more! Resources From John Crestani: On YouTube References and Links Mentioned: ClickFunnels WorkAtHomeSecrets.com Outbrain HavasEdge  Cannella Media  River Direct Four Hour Workweek by Timothy Ferriss Rainbows End by Vernor Vinge Zero to One by Peter Thiel No Country for Old Men by Cormac McCarthy Reamde: A Novel by Neal Stephenson Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How This Successful Stoner Built A Blog That Earns 6-Figures Per Month - Caitlin Pyle How To Get Super Affiliates On Board To Sell Your Products - Amber Spears

From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business.  He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story.  “You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time.” - Nic Peterson Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don’t excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don’t even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: NicPetersonBook.com Trevor Kashey Nutrition Wealth Q&A Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. 3 Questions To Base All Your Decisions Around - Dan Kuschell How To Achieve Massive Success In Whatever You Do - Marx Acosta-Rubio

Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years. Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing.  “You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster Some Topics We Discussed Include: How to develop an authority to replace your income from a day job Great tips with YouTube that helped skyrocket engagement Step by step method on how to rank a website Key questions to ask during an interview What makes a really good course creator Behind the scenes with Mark’s team and how he finds the best writers How to source great stock photos (so you won’t get a big bill like we did!) And much, much more! Resources From Mark Webster: AuthorityHacker.com Authority Hacker podcast Authority Hacker Pro course The Authority Site Model        References and Links Mentioned: I Will Teach You To Be Rich by Ramit Sethi  Who by Geoff Smart Profit First by Mike Michalowicz Ahrefs HelpScout RankMath Problogger Mark’s interview with Asana FuseBox for use with timestamps on your blog posts with podcasts SurferSEO Unsplash Deposit Photos Canva Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Set And Forget Your Content Marketing - Hani Mourra How To Growth Hack Your Content Marketing - Luis Diaz

We are stoked to have Steven Kotler on today’s show as this is one of those episodes we are super curious as to what he’s doing and wanted to dive into the massive body of work he’s done. Most of Steven’s work deals with flow and peak performance as well as converging technologies and futurism. He also does a lot of work with Peter Diamandis and has a new book co-authored with Peter, called The Future Is Faster Than You Think. This book is part of their trilogy of books and will show how you can combine these exponential technologies and systems and stack them. He also dives into why flying cars, blockchain, and other cool things like that are changing at a super rapid pace. We even talk about how this all relates to COVID as well as some actual benefits of the current situation we find ourselves in.   This is a fly on the wall conversation talking about futurism, how to get into flow, whether you can get into flow synthetically, and how to change our brain’s default from thinking negatively.  We also discuss your primary and secondary activities, which one you should focus on for fun and for work, plus Steven even told us which country is leading the charge in drone technology (and it’s not from where you think). We know you are going to love this show as much as we did, and when you are done be sure to check out our episodes with Craig Ballantyne and Dave Asprey for more discussion on living a high performing life. “When you are talking about peak performance, there’s no such thing as a hack. There’s only one thing - there’s getting your biology to work for you rather than against you.” - Steven Kotler  Some Topics We Discussed Include: Which country now leads the world in drone technology? What’s cool with COVID The hippie speedball recipe for a quick boost Your primary and secondary activities and which you should use for work Ways to tell if you are in flow What the future holds for the middle class The faster way that we know of, to calm yourself down Everything you ever wanted to learn about rocket science in just one sentence And much, much more! Resources From Steven Kotler: Flow Research Collective Art of Impossible - you can pre-order your copy now References and Links Mentioned: Flow Research Collective.com/Flowblocker  Bold Authentic Happiness by Martin Seligman  The Future Is Faster Than You Think Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Time Is NOT Your Most Valuable Resource - Time Is NOT Your Most Valuable Resource                                                               How To Overcome Anxiety And Dominate In Business - Craig Ballantyne

Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be. David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business. “All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns Some Topics We Discussed Include: How to define the “Critical Client Flow” for your business A thought process for building systems if you are considering an exit strategy Why sometimes it’s okay to let others in your organization set the tone What happened when David sold Australia’s most loved sporting ground David’s unique twist on podcasting The absolute worst person for creating systems in your business  How to discover your team’s yin to your yang And much, much more! Resources From David Jenyns: Systemology - David’s new book The Systemology Hub with tools and services to help you succeed  The Business Processes Symplified Podcast References and Links Mentioned: Rocket Fuel by Gino Wickman & Mark Winters The E-Myth by Michael E. Gerber The One Minute Millionaire by Mark Victor Hansen & Robert G. Allen Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. A 3-Step Framework To Automate Everything - Aaron Fletcher The Brick & Mortar Systems Rockstar - Christine McDannell

Listen in as we breakdown our biggest insights from the month of July and share the things we're looking forward to in August.

Zachary Babcock is definitely an interesting dude, and he’s got a supercharged, truth bomb podcast called Underdog Empowerment. He’s got a crazy history which you’ll hear about, where he had an addictive personality in his younger years which landed him in trouble, then took that personality and channeled it into a good thing for his business. We also dive into how he has grown his podcast show super fast and talk about how he’s mapped out 5-6 systems, making a killing with getting rankings, subscribers, and guests onto his shows. You’ll also get the backstory as well as some mindset stuff as to what it's like to go from being in prison to being a respected entrepreneur.  This episode is not only fascinating, it’s very tactical as well. He’s a lot of fun to talk to, and he’s definitely an open book and shares the various scripts he uses when he reaches out to these people. After you’ve listened, be sure to check out the shows we did with Tyrone Shum and Joe Sanok for more insight and tactics to get your own podcast on an accelerated track.  “Before, in one week’s worth of time no one was giving me a chance, and now I’m interviewing Billy Gene and it’s just been a crazy, spiral of upwards momentum ever since.” - Zachary Babcock Some Topics We Discussed Include: Booking your own podcast tour to up your rankings and downloads How Zachary is helping out ex-convicts to lead a better life Tips on how to run a contest to target the right listeners The perfect podcast pitch Creating your own “One Sentence Credibility Builder” Zachary’s Top 200 Script for getting consistent, 5-star reviews More tactics on how to book influential guests How to get your podcast guests to share the show when it goes live on their social media Using your dark side to do good stuff And much, much more! Resources From Zachary Babcock: PodcastPenthouse.com UnderdogEmpowerment.com References and Links Mentioned: 75 Hard Challenge King Sumo ClickFunnels Lead Pages Calendly Our Dream 100 List Influence by Robert Cialdini Breakthrough Advertising by Eugene M. Schwartz Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

We have a special show today that we planned with two of our business partners - Roland Frasier & Oliver Schmalholz. We are talking about a new endeavor that we are involved in and thought it would be really cool to share, so our listeners can hear what we’ve been up to.  It’s a new entity called Unicorn Equity, and we are working with Roland and Oliver in this new company, who are two of the most brilliant minds we know. Roland is a dealmaker extraordinaire, and he’s been doing all these online challenges where people are learning about all the different interesting deal structures he's doing to buy and sell businesses and to get a majority stakeholder ownership of the businesses so he can direct it. Then we have Oliver on the call, who is also a dealmaker plus a tech wizard and has figured out how how to build out this platform. Unicorn Equity gives us the ability to build a long term portfolio of asset companies, that we really like, as affiliate marketers. We don’t have to change anything, we are just earning into a company where we can pick and choose how much cash or how much equity we want to earn per sale. On the other hand, there are SAAS founders and software companies who are looking for marketing help and they’re willing to invest a portion of equity in their ownership of their company in exchange for that with that ownership being deferred into the future.   You’re also going to hear about some creative deals that both Roland and Oliver have done as well as an epic challenge that Roland was working on that has gone really well. Plus you’ll hear an update as to what’s ahead for the next Traffic & Conversion Summit. We know you’ll enjoy our previous show with Roland too, where we discussed - ‘How To Scale Your Business By Acquiring Other Businesses’ and ‘A Step-By-Step System to Decide Which Opportunities To Pursue’.  “That's been a theme throughout my entrepreneurial career - to focus on subscription products, where you only have to make a sales effort once….then also leverage distribution channels on a success fee basis, only.” - Oliver Schmalholz “I drove million roughly $1,300,000 in revenue to that over a six-day period as an affiliate and as the number one affiliate broke records and made several hundred thousand dollars and immediately realized that all I had done was built someone else's brand. While I liked getting the commission money it didn't make sense as a business model for me because I wanted to build wealth and the affiliate model as it is currently engineered is really a short term model.” - Roland Frasier  Some Topics We Discussed Include: What to expect at the next Traffic & Conversion Summit later in the year How the four of us got together to bring this to fruition Working with fellow affiliates for the best interest of all, not as competitors Previous deals with Roland and Oliver have worked on Requirements for SAAS companies with Unicorn Diversifying your risk for long term growth and revenue All the benefits of working with high performing marketers that business may have not yet realized Different ways of earning cash as an affiliate with this model How you can be an affiliate too, even if you’ve never sold anything before Resources From Roland Frasier & Oliver Schmalholz: UnicornEquity.io Business Lunch Podcast with Oliver Schmalholz References and Links Mentioned: EPIC challenge UnicornEquity.io - sign up here to become an affiliate Traffic & Conversion Summit Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A Step-By-Step System to Decide Which Opportunities To Pursue - Roland Frasier

This episode is a real gift to our audience and after listening, you’ll totally get it! Literally. John Ruhlin, from Giftology, is on the show today and he is absolutely amazing when it comes to gifting with the right amount of thoughtfulness and meaning. There’s been a paradigm shift in marketing recently, so the idea of gift-giving is very timely and John has a knack for staying top of mind, and growing relationships and referrals all through the art of gift-giving.  John works with some big companies and agencies and he discusses his process as to how to figure out what your intention is, what your strategy is, who to send the gift to, and what your budget should be. We go deep into how to pick the right gift, how much money to spend, what to do if you are just starting out and we also talk about how the power of gifting comes back to you as well as how to justify the cost to determine your ROR - return on relationships. We even talk about how to gift better to your spouse or significant other. At the end of the day, John wants people to show gratitude with action and not just lip service as this is something that can generate business and referrals with an impact that can last a long time. After you’ve listened, check out our shows that we recorded with Jordan Harbinger and Omari Broussard for more tips on relationship building and reaching out to the right audience for your business. “If you take care of the family in business, everything else takes care of it itself.” - John Ruhlin Some Topics We Discussed Include: How to work with your budget if you are just starting out  Making sure you carve out time for gift giving (pun intended) How John got the attention of Jeffrey Gitomer Lessons learned from your girlfriend’s father How to surprise your wife or significant other with a gift that really makes an impact The 80/20 rule of proper budgeting for your gift-giving Why you want to avoid the “book launch” style of gifts Ideas to make your gifts even more memorable so that their kids will be fighting over it for generations to come And much, much more! Resources From John Ruhlin: GiftologySystem.com - download the free spreadsheet to see each step in the Giftology process References and Links Mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention ArtifactMug.com 5 Minute Journal Give And Take by Adam Grant Never Lose A Customer by Joey Coleman Building A Story Brand by Donald Miller Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. The “Who You Know” Lead Gen. System - Omari Broussard How To Build Relationships With Celebrities and Influencers - Jordan Harbinger

Today’s show was such a fascinating conversation that we already have plans to bring Will back. This is a content-packed show where we talk about how cannabis is grown, how much use is possible with this, and how Will is spearheading this entire ripple effect using the cannabis plant. He is probably the most knowledgeable person we've ever talked to on the topic of cannabis and he has a storefront and experience center with massage, acupuncture, and a terpene mood lounge where they can custom curate where the cannabinoids go in the body. They also manufacture in Nevada and have a genetics farm in Oregon where they've developed a catalog of over 500 unique strains. Will has literally been studying this stuff for a long time and has connected with investors in Silicon Valley, in order to create an insane amount of patents for the usage of cannabis. He's working with craft beer companies, companies that make jets and batteries as well as some big companies in Canada. We also discuss the impact of farming and folks with PTSD. Will holds the patents on most of these items and he’s thinking five minutes ahead of everyone else. If you've ever been curious about what's capable with cannabis plants, how they're grown, the science behind it, and what they're actually doing in your body when you take them, then there are so many little nuggets of wisdom in this thing. We also talk about how to get rid of the high if you don’t want it anymore, almost instantly. When you are done, be sure to check out our shows with Theo Lucier and Joe Cohen for more insight into biohacking for better health and productivity. “I just had this funny intuition that they were somehow going to be important. And it turns out with cannabis, it's a very unique plant in that it’s the most diverse terpene producing plant. So you can have one that smells like citrus, another one that smells like diesel engine and another one for pine.” - Will Kleidon Some Topics We Discussed Include: How soldiers 100 years ago carried ganja hashish candies in their pockets - on purpose The benefits of flow engagement and how to hack your way into a flow state Terpenes, gamma rays, and endocannabinoid system optimization (trust us - it’s fascinating!) How to determine if you are more effective at producing cannabinoids naturally A look at the history of oxidative stress in society over the years The importance of being intimately interconnected with our ecosystem When cannabis was known as a “treasure herb” Take too much THC? Will has the go-to on how to get you sober in just five minutes Why you definitely want to eat a restaurant with six or fewer menu items How to find your sweet spot and pinpoint an effective dose each day And much, much more! Resources From Will Kleidon: HustleandFlowchart.com/CBD References and Links Mentioned: Super Thinking by Gabriel Weinberg & Lauren McCann Steven Kotler & Flow Research Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Biohacking And Building A Content Empire - Joe Cohen How To Be Smarter, Energized, And Focused All Day - Theo Lucier