Hustle & Flowchart: Mastering Business & Enjoying the Journey

Dr. Jeff Spencer is working with the best of the best in all areas and is also super amazing in his own right. As a kid, he had a dream to make it to the Olympics and actually followed it through by making it there as an Olympic cycler. He started training other athletes and has worked with a host of professionals training all sorts of people in mindset such as Lance Armstrong, U2, Dave Asprey, and Tiger Woods among others.  Jeff has done the work and has created frameworks for his achievements. He’s literally helped over forty people earn gold medals and on today’s show, he walks us through his goal achievement roadmap. Each step is broken down, and in all the years of working with athletes, Jeff has discovered the cycle that you need to go through when working with champions. So get ready to listen, as this is a good one! After you are done, check out our other shows where we chatted with Dr. Steve Ruden and Marx Acosta-Rubio to get yourself set up for the best possible route to success in all of your goals.  “It wasn’t about the technical side of the discipline, that’s what coaches are for. You need someone in your corner that is watching your back, seeing everything that is happening in real-time, to identify the problems you don’t see that you can avoid and the opportunities that you don’t know about that you need to seize to be able to create your best legacy.” - Jeff Spencer Some Topics We Discussed Include: How Jeff became an Olympic athlete after setting his sights on that goal at the young age of seven The story of a much loved, lost t-shirt and how it was reunited with its owner The importance of ‘gocus’ - and not, it’s something you dip tortilla chips in How to find the right goal for you The details behind the awesome goal achievement roadmap and why you do not want to miss any steps along the way Backstories of how Jeff got to work with folks like Dave Asprey and Lance Armstrong to get their goals achieved What to do to avoid blindsides and other things to make you go off track And much, much more! Resources From Jeff Spencer: BeforeYouWin.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Why Some People Are Successful And Others Aren’t - Marx Acosta-Rubio This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden

On today’s special Australian double header show, we’ve actually got two interviews from live streams we held earlier this year.  First up is James Schramko, who is a great friend and has been on the show quite a few times already. He talks about the basic foundational strategies that he uses in his business (which is also similar to our own business because we’ve modeled what he does), how he has been able to maintain great customer relationships over the years with the same membership site, and his thoughts and ideas on keys to building trust and what to do if you are just starting out. Our second guest is Stephen Esketzis who we have modeled as well, with our affiliate blog posts. He was ClickFunnels #1 affiliate for a long time and he’s another one who we had on the show previously. Stephen has some newer updates, tools, and lots of good content marketing affiliate strategies and we also talk about developing some tools for affiliate marketing as well. We also dive into his cool method of using a quiz to create the perfect funnel for your business, and by taking a few extra steps that most marketers do not, has propelled his business by far. Affiliate marketing is a topic that is one of the three foundational things we like to chat about, and it’s also a topic that people are looking for with examples on how to do it in their own business. James is building a platform, with a podcast, email lists, and a community, while Steven takes more of the blogging, customer journey, and SEO route. You can combine them and take pieces of each model as we did, which is what our business is about now. After you have listened, be sure to check out our shows with Larry Ludwig and Matt McWilliams for more tips on how to set your affiliate marketing goals right.  “When someone already has a database and they already know what products sell, just sticking them in front of their customers on the most highly visited page on their website is a really good idea.” - James Schramko “Now more and more people are switching to writing better quality reviews and content because it’s getting more competitive and you need to improve your content game if you want to become a better affiliate. The more value you provide, you get repaid for it in the long run.” - Stephen Esketzis Some Topics We Discussed Include: Tips if you are just starting out James’ least favorite business and why he’s working his way through it currently How to go above and beyond to stand out beyond the rest of affiliates Why James had a Skype button on his site in the early days How Stephen set up his super cool quiz funnel to get dialed in leads  An idea for an affiliate site that is a lot of work but will lead to great rewards How Stephen basically gets tons of software for free Stephen’s early days of working with ClickFunnels and earning the title of top affiliate And much, much more! Resources From James Schramko & Stephen Esketzis: Super Fast Business & Super Fast Results from James Schramko Stephen Esketzis.com References and Links Mentioned: UnicornEquity.io - check it out, as we think it really has a lot of potential for the affiliate marketing space.  Active Campaign ClickFunnels LeadPages Typeform LeadsHook Stephen’s Marking Tool List Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Selling an Affiliate Site For $6 Million - Larry Ludwig How Anyone Can Recruit An Army Of Affiliates - Matt McWilliams

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier.  “He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe “This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment   All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart Optimal Living Daily Podcast Jay Abraham’s Mindshift Challenge book Bacon Wrapped Podcast McMannis Duplication Flippa Empire Flippers BuyBizSell Roland’s EPIC challenge Dream 100 List  Yoast UseTopic Wicked Reports Rich Dad Poor Dad by Robert Kiyosaki The 4 Hour Work Week by Timothy Ferriss No B.S. Time Management by Dan Kennedy The E-Myth by Michael Gerber Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A 3-Step Framework To Automate Everything - Aaron Fletcher

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier.  “He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe “This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment   All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart Optimal Living Daily Podcast Jay Abraham’s Mindshift Challenge book Bacon Wrapped Podcast McMannis Duplication Flippa Empire Flippers BuyBizSell Roland’s EPIC challenge Dream 100 List  Yoast UseTopic Wicked Reports Rich Dad Poor Dad by Robert Kiyosaki The 4 Hour Work Week by Timothy Ferriss No B.S. Time Management by Dan Kennedy The E-Myth by Michael Gerber Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A 3-Step Framework To Automate Everything - Aaron Fletcher

Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships,  some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro, so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing.  You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey.  “One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority.” - Chris Benetti Some Topics We Discussed Include: Some outside of the box ways to use membership platforms Why Members Pro is on track to be the best in its class with 12 months, hands down A better way to deliver bonuses to your customers How to get your content migrated over, easy-peasy How Chris got his start and basically fulfilled a need in the marketing space Why Members Pro is set to be the Netflix of marketing membership platforms How to gamify your customer’s journey to make it more fun and engaging The beauty of a vault-style platform for podcasters, YouTubers, and others How to keep your customers so happy they will never ask for a refund And much, much more! Resources From Chris Benetti: MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus References and Links Mentioned: Join the Members Pro community on Facebook Rich Dad, Poor Dad by Robert T. Kiyosaki The Four Hour Workweek by Timothy Ferriss ClickFunnels Roland Frasier’s Business Lunch podcast  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Write Copy That Speaks Directly To Your Ideal Customers - Joy Houston How To Make Your Product Appeal To The Most Customers - Todd Brown

Through his training and podcast at Capitalism.com, Ryan Moran is responsible for creating more than 100 millionaires, many in 12 months or less! He is passionate about sharing the knowledge he has gained from founding, running, and investing in a number of e-commerce, and physical products businesses. On today’s show we talk about how he’s been able to be super successful in growing revenue for brands, his thoughts on how to properly build a platform to serve your audience without creating a ton of content, and his new three-step product that will get you going in the morning, get rid of afternoon brain fog, then give you the best night’s sleep ever. Other fun things we chat about are Ryan’s book, cool documentaries that made an impact, bands to follow, how Ryan was a huge influence in our own business as well as our similar goal over the years to own a major league baseball team. If you love the idea of building a platform or are in the midst of doing so, be sure to listen to our shows with Greg Rollett as well as the show where we dive into our own methods of how we’ve built our audience and platform around our own podcast.  “The other thing was getting out of the mentality that you have to grind for money and allowing where you make your money to come from a place of excitement, creativity, and creation for the first time.” - Ryan Moran Some Topics We Discussed Include: How is our amazing note-taker Sue writing notes when her name comes up during the podcast? (insert Twilight Zone theme song here) Updating the ‘Money Can’t Buy You Happiness’ paradigm Selling stuff vs. hope & dreams Do we really want you to follow spiders? Predictions for this year’s World Series and sporting events of the future How to lose 20 pounds even faster than you think The fine line between working towards a goal because of lack and from a sense of excitement The power of the platform to get your voice heard (and not by voicing your opinion all the time) And much, much more! Resources From Ryan Moran: Twelve Months To One Million Capitalism.com References and Links Mentioned: AJR Music Ryan’s interview with Mike Dillard Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett Create Amazing Value And Build A Platform - One Of Our Therapy Sessions Show 

John Crestani joins us today and we know you will love this show as much as we love talking to a fellow entrepreneur whose focus is on affiliate marketing. John has some great out of the box strategies, such as marketing with Yelp, Quora, and all sorts of platforms that no one else is talking about.  John has been able to create a badass lifestyle business around affiliate marketing and he shares his story, how he basically got paid to learn ad strategy and how his love for marketing drives him to try all sorts of unique methods that other marketers do not consider but give him stellar results. We also get into the details behind his YouTube strategy and also how he structures his infomercial side of the business to get boatloads of sales to his book and course. If getting ahead in business with a similar strategy speaks to you, look up these episodes with Caitlin Pyle and Amber Spears on how to up your affiliate game. “Any way that you can communicate with another person through the internet is a way that you can market products.” - John Crestani Some Topics We Discussed Include: How to get cheap commercial spots on television The satisfaction of bringing the hedgehog along What drives John crazy (hint: it’s something Matt is amazing at) How to double your money on the back end The anti-McDonald’s remedy Which channels you probably do not want to run your infomercial on and why  How a trip to Thailand with a well-known book started a new business idea Getting over imposter syndrome again And much, much more! Resources From John Crestani: On YouTube References and Links Mentioned: ClickFunnels WorkAtHomeSecrets.com Outbrain HavasEdge  Cannella Media  River Direct Four Hour Workweek by Timothy Ferriss Rainbows End by Vernor Vinge Zero to One by Peter Thiel No Country for Old Men by Cormac McCarthy Reamde: A Novel by Neal Stephenson Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How This Successful Stoner Built A Blog That Earns 6-Figures Per Month - Caitlin Pyle How To Get Super Affiliates On Board To Sell Your Products - Amber Spears

From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business.  He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story.  “You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time.” - Nic Peterson Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don’t excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don’t even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: NicPetersonBook.com Trevor Kashey Nutrition Wealth Q&A Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. 3 Questions To Base All Your Decisions Around - Dan Kuschell How To Achieve Massive Success In Whatever You Do - Marx Acosta-Rubio

Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years. Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing.  “You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster Some Topics We Discussed Include: How to develop an authority to replace your income from a day job Great tips with YouTube that helped skyrocket engagement Step by step method on how to rank a website Key questions to ask during an interview What makes a really good course creator Behind the scenes with Mark’s team and how he finds the best writers How to source great stock photos (so you won’t get a big bill like we did!) And much, much more! Resources From Mark Webster: AuthorityHacker.com Authority Hacker podcast Authority Hacker Pro course The Authority Site Model        References and Links Mentioned: I Will Teach You To Be Rich by Ramit Sethi  Who by Geoff Smart Profit First by Mike Michalowicz Ahrefs HelpScout RankMath Problogger Mark’s interview with Asana FuseBox for use with timestamps on your blog posts with podcasts SurferSEO Unsplash Deposit Photos Canva Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Set And Forget Your Content Marketing - Hani Mourra How To Growth Hack Your Content Marketing - Luis Diaz

We are stoked to have Steven Kotler on today’s show as this is one of those episodes we are super curious as to what he’s doing and wanted to dive into the massive body of work he’s done. Most of Steven’s work deals with flow and peak performance as well as converging technologies and futurism. He also does a lot of work with Peter Diamandis and has a new book co-authored with Peter, called The Future Is Faster Than You Think. This book is part of their trilogy of books and will show how you can combine these exponential technologies and systems and stack them. He also dives into why flying cars, blockchain, and other cool things like that are changing at a super rapid pace. We even talk about how this all relates to COVID as well as some actual benefits of the current situation we find ourselves in.   This is a fly on the wall conversation talking about futurism, how to get into flow, whether you can get into flow synthetically, and how to change our brain’s default from thinking negatively.  We also discuss your primary and secondary activities, which one you should focus on for fun and for work, plus Steven even told us which country is leading the charge in drone technology (and it’s not from where you think). We know you are going to love this show as much as we did, and when you are done be sure to check out our episodes with Craig Ballantyne and Dave Asprey for more discussion on living a high performing life. “When you are talking about peak performance, there’s no such thing as a hack. There’s only one thing - there’s getting your biology to work for you rather than against you.” - Steven Kotler  Some Topics We Discussed Include: Which country now leads the world in drone technology? What’s cool with COVID The hippie speedball recipe for a quick boost Your primary and secondary activities and which you should use for work Ways to tell if you are in flow What the future holds for the middle class The faster way that we know of, to calm yourself down Everything you ever wanted to learn about rocket science in just one sentence And much, much more! Resources From Steven Kotler: Flow Research Collective Art of Impossible - you can pre-order your copy now References and Links Mentioned: Flow Research Collective.com/Flowblocker  Bold Authentic Happiness by Martin Seligman  The Future Is Faster Than You Think Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Time Is NOT Your Most Valuable Resource - Time Is NOT Your Most Valuable Resource                                                               How To Overcome Anxiety And Dominate In Business - Craig Ballantyne