Hustle & Flowchart: Mastering Business & Enjoying the Journey

Today we are talking with the original COO of Hostgator, Timothy Dick. He’s got such a cool background and opens up as to how he grew the company and eventually sold it to the tune of nine figures. If you want to open your mind as to how ads work, Tim is simply brilliant. We talk about where advertising is going, all the stuff you can do with the data that’s being collected, and a variety of ways in which ads work.  Tim walks us through the Hostgator days and what’s happened since then with his current company, Profit Layer. This is a fascinating episode as it’s a great journey along the way so get ready to sit back and enjoy. When you’re done, go check out our talks with Billy Gene Shaw and Curt Maly to get more advertising and brand building strategies. “With the affiliate program we had tens of thousands of affiliates, but most of them didn’t really make that much money, because they just looked at it like ‘I’m going to sell this hosting and just send them my link’. But if you add something of value, it’s so easy.” - Timothy Dick Some Topics We Discussed Include: Some crazy advertising tactics that went way above simple PPC How Matt was able to make bank back in the early days of Hostgator’s affiliate program Programmatic advertising - simple but not well-known advertising, but you can find out more on today’s show The somewhat boring company that bring recurring income every month What your cable company is not telling you Dealing with the loss of $1,000,000 in one day The back door way to tie into LinkedIn How Tim made boatloads of cash from his bedroom as a teenager When you have four fulltime reps from Google handling your account And much, much more! Resources From Timothy Dick: Profit Layer Timothy Dick.com References and Links Mentioned: Quantcast The Trade Desk  MediaMath  AppNexus  Tower Data, Data Logics, DNB, and Data Lab as data providers Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly How To Use Video And Strategic Advertising To Be Everywhere - Billy Gene Shaw

Today we are talking to Nikhil Aitharaju & Ryo Chiba, creators of Topic which is an awesome tool that uses artificial intelligence to assist you in optimizing your content and drive more traffic. We discuss the future of SEO, how artificial intelligence is constantly changing, and how the research process will be as polished as the consumption process. We also have a bunch of best practices for improving your SEO, what to do if you are just starting out, how Google determines what it will show in the search results, and how to use this software in the most efficient way. Like us, Nikhil and Ryo are a working partnership, so we also touch on how to make the business run as smoothly as possible, what they accomplish with daily and weekly check-ins, and why you don’t always want to rush into creating new content to boost your rankings. When you’re done getting ideas from Nikhil and Ryo, learn additional tips on how to use the content you already have to create oodles more and set your site apart from everyone else by checking out our episodes with Hani Mourra and Larry Ludwig. “We had a freemium version which had a “Powered by Tint” logo at the bottom which engineered backlinking strategies, where we would have that linked to specific landing pages with targeted copy and used that to gain our initial traction and to rank for keywords like ‘Instagram widget’ or ‘Twitter widget’ so when people were looking for the official one they would see our and see it was the superior version.” - Ryo Chiba “AI can cut down that ideation time or creative energy cycles that you spend coming up with paragraphs and we envision AI sort of augmenting that process so that you have your first draft and your writers are editing your content after that.” - Nikhil Aitharaju Some Topics We Discussed Include: Tips to set the tone for the day and perform daily check-ins for your team and/or partnership to keep things running smoothly Engineering backlinking for effective SEO strategies Why the comprehensive content concept is so powerful now and how to implement it How to rank higher even if you have low domain authority Ways to set yourself apart and stand out from others trying to target similar keywords The future of AI and what is next for content creation Why you want to play the SEO game like a game of chess - not checkers! How to get immediate benefits from using AI in your copywriting And much, much more! Resources From Nikhil Aitharaju & Ryo Chiba: UseTopic.com References and Links Mentioned: Open AI Google Search Console Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Selling an Affiliate Site For $6 Million - Larry Ludwig Set And Forget Your Content Marketing - Hani Mourra

We’ve got a fun conversation today as we’re chatting with another legend, Verne Harnish who has written some iconic books in our space, such as Scaling Up and Mastering the Rockefeller Habits. We saw Verne speak at Traffic & Conversions about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment. If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He also has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with David Jenyns and Russ Perry for more insight on systemizing your business.  “At the end of the day, scaling anything is about making better decisions. And so it's the sum total of the decisions you make good and bad every hour, every day, every year that determine whether you've got the edge.” - Verne Harnish Some Topics We Discussed Include: The sweet spot that you want to get to for the number of employees in your business The Four Core Elements of scaling up  The sweatshops of the information age What you never, ever, ever want to do when a potential client emails you a question “Near learning” and the spin of a new venture How Verne got invited to the White House after putting the president’s name on a list Why everyone is pricing wrong and how to fix that The nuances of a good business name Examples of pivoting towards a new group in the same industry during the crisis From mailing books to breaking bread with the most influential people on your list And much, much more! Resources From Verne Harnish: ScalingUp.com ScalingForward.com References and Links Mentioned: Influence and Pre-Suasion by Robert Cialdini Beat The Crisis by Hermann Simon Harvard Business Review - Good, Better, Best Pricing article 4 E’s of marketing by Ogilvy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Our Dream 100 list Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns How Design Pickle Built And Scaled A DFY Design Agency - Russ Perry

On today’s show with Justin Schenck has we cover quite a bit of ground because we have very similar business models. He’s got a whole brand but if visit Growth Now Movement, he’s got his podcast as well as his virtual events, one of which we are speaking at. Justin focuses a little more on events where we focus a little more on affiliate marketing but outside of that sort of differentiator, we're both very podcast focused, and we're both very relationship-building focused.   We dive into how he grew his podcast, how he got to be on the radar of some big-name celebrities, the value of enjoying the journey along the way, and why you don’t need as many listeners as you may think. You’ll hear his journey and the behind the scenes stuff of how his podcast exploded soon after only having 100 downloads to eventually land on the Inc. Magazine’s top podcast list. When you’re done listening, be sure to check out our other shows with Joe Sanok and Tyrone Shum, for more podcast tips, strategies, and how to get on those shows you want most. “If you can't pivot as an entrepreneur online right now, you're gonna be in trouble long term...so prepare and set yourself up in the right way. I'm in the phase right now of pivoting and seeing how it goes.” - Justin Schenck Some Topics We Discussed Include: Enjoying the journey along the way How recent events have forced Justin to evolve while staying true to his purpose A mid-day cigar break and what it means to take time for yourself  A daily check-in with yourself to appreciate the small steps along the way to bigger goals What to do and not be concerned about if you are just starting out with a small audience The 1% method of improvement A cautionary tale of why you do not want to mess with the internet overlords How Justin gets big-name guests on his show You can save a life or change someone’s business forever with your show And much, much more! Resources From Justin Schenck: GrowthNowMovement.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

We think you are really going to like today’s show with Dan Martell. Listen in as we talk about his tough upbringing, how he taught himself how to code back in the day before YouTube, how he succeeded and failed with quite a few businesses before he was 30, and how he became the #1 YouTube channel coaching SaaS founders. He’s also got some interesting stories about his visit with Sir Richard Branson and all the things he learned about how he runs his business. Dan has a fascinating mind and way of thinking about projects since his background as a software creator lends him to creating things that have repeatable components that lead to scaling up.  When you’re done, don’t forget we’ve also recorded some great shows with Joey Xoto and Ajay Goel, two more SaaS experts who discuss how they have built impressive companies as well. “Think bigger. People don’t plan for success, That was a big idea that I now really crystallized in life is go to the end, plan for success, work backward and make better decisions.” - Dan Martell Some Topics We Discussed Include: How Dan is able to produce 12 months of content in just 6 days a year Why we all want to become ‘love cats’ The biggest mistakes people make when starting out The beauty of gross margins and selling a commodity Using the “Buy Back Blueprint” to get more leverage and buy back your time How Dan was able to create the biggest YouTube show on selling for SaaS founders  How being okay with uncertainty proves to be the foundation of being a great entrepreneur  A look behind the scenes of how Richard Branson runs his business And much, much more! Resources From Dan Martell: DanMartell.com/call - reach out if you are a SaaS founder and want to achieve your goals faster References and Links Mentioned: Love Is A Killer App by Tim Sanders The E Myth by Michael Gerber Dan’s YouTube Channel Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How to Scale a SaaS while Eliminating Customer Support - Ajay Goel The Story Behind A $30 Million “Simple” Software Empire - Joey Xoto

Anthony Trucks was placed in the foster care system at a young age and grew up not having a good sense of his own identity. On today’s show, you’ll hear how he finally ended up in a home as the only black person in an all-white family, and how he overcame his challenges and setting some big goals which led to him being awarded a scholarship to play at the University of Oregon. From there he did some amazing things from playing in the NFL to appearing on the American Ninja Warrior TV show.  Anthony had some huge ups and downs (almost going bankrupt after opening up his own gym) and realized that success only happens when who you are to your core, your identity, aligns with your life’s vision. It’s through his own struggles and triumphs that he now coaches others to get through their own identity shift in order to create the life that they deserve. He dives into his methods and the importance of knowing your identity first, even before you work on your mindset. After you have listened, we have some great shows from our vault you should check out, including our show with Christine McDannell and Jon Margalit that deals with mindset, chatting with billionaires, and getting valuable feedback to make better business decisions.  “When you put time into something, and it’s no longer something you can do, whether it’s a kid doing to college, leaving the military, someone passing away, the relationship falls apart, whatever it might be...you’ve given it all and you can’t do it anymore, it breaks you and you don’t even know who you are. I didn’t even know who I was without football.” - Anthony Trucks Some Topics We Discussed Include: You are the tree, not the fruit - and other wise words  The importance of knowing your identity Shining a light on your dark moments and how one very dark period in Anthony’s life almost pushed him over the edge  How Anthony got onto the Ninja Warrior show and impressed the hosts Matt’s reminisces of being a nervous interviewer way back in the day (hard to believe!) The go-to tool to help you achieve any dream you may have Doing things the H.A.R.D way to reach a whole new level of confidence What do the Mighty Ducks and your journey in the shift have to do with each other? And much, much more! Resources From Anthony Trucks: AnthonyTrucks.com SlowOrGo.co - Take the Quiz! References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How A Promise to Richard Branson Led To Mansions and Supercars - Christine McDannell Billionaire Secrets of Warren Buffett and Bill Gates - Jon Margalit

Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year.  We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage. “If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis.” - Alex Charfen Some Topics We Discussed Include: The most important thing to do when the world is in crisis How Alex went from being bankrupt to getting to #21 on the Inc. 500 list only 4 years later The benefits of showing your vulnerable side and exposing your weaknesses The three awakenings of the entrepreneurial type - do you have them? A heartfelt moment with Sean Stephenson The benefits of EMDR which you probably need but never even thought about A simple phrase to remember when you find yourself judging a situation And much, much more! Resources From Alex Charfen:   Momentum Masterclass.com   References and Links Mentioned: EMDRIA.org Charfren.com - check out Alex’s podcast for even more insight into EMDR Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Why Being Yourself Is The Best Business Strategy - Lisa Cherney Run Towards The Chaos - Perry Marshall

We had an amazing conversation on today’s show with Tom Sylvester, who basically had a mission to retire by the age of 35 (and he did it by age 32!). There’s a lot of talk about what goes on both in goal achievement and what happens after you achieve those goals. The first half of this conversation is all about systemizing, and how to figure out what to systemize, clearing out the bottlenecks in your business, and how to basically back yourself out of your business so that it can run without you.  In the second half of our conversation, we discuss what life is like once your business is systemized and how to deal with the new challenges that pop up once you do not need to focus on your business as much. It’s an interesting roadmap for sure, and that’s where we both got lit up, as we talked about the issues that arise about what you do with your life moving ahead. After listening, go check out our conversations with James Altucher and Austin Sams for more insight into how to dial it in to set up your life and your business on your own terms. “That was how I built everything...if I could just get the businesses and the income to exceed the expenses, I can pretty much not have to worry about working, and have everything covered.” - Tom Sylvester Some Topics We Discussed Include: The blessing and the curse of having a podcast How to own your day so you get the most impactful things done first Why meditating will actually help you get more done How to do a time audit for you and your business to find out where the bottlenecks are The importance of weekly reviews and acknowledging your wins How to revamp your home office to get you more focused and dialed in Shifting your mind state through journaling Variations on gratitude practices Details of The 2X Formula And much, much more! Resources From Tom Sylvester: Lifestyle Builders.com  Scale2X.com/flow  References and Links Mentioned: The Obstacle Is The Way by Ryan Holiday Principles by Ray Dalio Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Reverse Engineering How Much Income You Actually Need - James Altucher The 2 Hour A Day Business - Austin Sams

You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there.  You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route. We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days. “People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale Some Topics We Discussed Include: What makes a compelling story   The one thing you need to have dialed in before you even consider starting your book Do self-published books ever make it to the New York Times bestseller list? Different ways to test your cover, title, and other content before you publish Associated costs with hiring a publishing company Getting your book past the gatekeepers Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey How to determine whether to hire a ghostwriter or not And much, much more! Resources From Laura Gale: How To Write This Book - get a free copy of Laura’s book here! The Business of Writing Podcast References and Links Mentioned: Roam Research 99Designs - for book covers Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. A 3 Step Process To Envision And Write Your First Book – Chandler Bolt How To Publish And Market A Book Into Millions In Sales - Rob Kosberg

On today’s show, this is going to be an epic master class with two of the most brilliant minds we know, Jay Abraham and Rich Schefren. Jay and Rich go way back, having known each other for close to twenty years. In today’s economy, this will be the most valuable information that any business owner can take and actually use, to make money and turn things.   Both Rich and Jay give their insights around a host of opportunities in today’s world to help people and businesses leverage their existing assets in such a way that will benefit them and you as the deal maker. There are also some great examples of folks who knew where to look and find opportunities that others were missing and basically created arbitrage situations that led to passive income for years to come. We know your mind will be reeling with possibilities after listening, and when you are done you will want to listen to our previous episodes where we chatted with Dana Robinson and Markian Sich on how they are able to create passive income as well with real estate investing and online businesses. “This is the time where there is so much opportunity, and the reason is there is so much opportunity is because during times of tremendous uncertainty as well as some form of recession, what happens is there are many businesses who are a lot less active than before, and that leaves a lot of their assets dormant...which makes them a lot more receptive to other ideas and possibilities. ” - Rich Schefren “Right now there are 5 or 6 windows of screaming opportunities that are starting to close..first one if there will never be a time in the history of entrepreneurship where more business owners and professionals are open to doing deals, collaborating, joint venturing, profit partnering, letting you sell things to their audience....that’s one thing. ” - Jay Abraham Some Topics We Discussed Include: How to think like Tom Sawyer How to see and seize opportunities to be the toll booth/money taker Putting the Pareto principle and Venn diagrams into play Examples of ways to help businesses right now which will benefit you for years to come (even if you do not have any capital to start with) The real reason Jay stopped selling his courses Examples of prosperity pathways and how to identify where opportunities exist And much, much more! Resources From Jay Abraham & Rich Schefren: Strategic Profits - Rich Schefren Jay Abraham - Jay Abraham References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Passive Income Hacks & The Legalities Of Running An Online Business - Dana Robinson How To Create Passive Income From Real Estate - Markian Sich