Hustle & Flowchart: Mastering Business & Enjoying the Journey cover image

Hustle & Flowchart: Mastering Business & Enjoying the Journey

Gert Mellak - Algorithms Be Damned - This SEO Method Will Always Work

Dec 10, 2020
01:35:52

Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content. 

After you’ve listened be sure to check out our previous chats with Karl Steinmeyer, an SEO Ninja who is helping us with our Homebrew Academy site, and Nikhil Aitharaju and Ryo Chiba who dive into SEO audits and backlinking strategies.

Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place.” - Gert Mellak

Some Topics We Discussed Include:

  • Fundamentals of a good site audit
  • Whether or not to consider using AMP on your site and what to do if you have it and want to switch back
  • How to keep up with the Google penguins and pandas
  • To de-index or not and what to do with your older articles that have lost their ranking ability
  • How to get backlinks from other sites
  • The beauty of the content silo and why your site needs one
  • How to make use of the content explorer from one of our favorite tools: Ahrefs
  • Gert’s E.R.I.C.A. framework of his SEO strategy
  • A super-easy way to learn how to rank that most people are probably not doing

Resources From Gert Mellak :


References and Links Mentioned:


Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode