Hustle & Flowchart: Mastering Business & Enjoying the Journey

We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He’s also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we’ve been doing and we’ve never had a methodical process.  Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it’s simple outreach that sends you to his YouTube channel. It doesn’t take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement. “I think you have to put your foot down and say ‘I’ll give you stellar service, but I do it only on video.’ You have to tell people this is how I do my business.” - Avi Arya    Some Topics We Discussed Include: How the video factor wows your potential customers Examples of exactly what to say in your video Getting buyers for 90 cents a lead and a $1 trial offer How the pandemic has changed the way entrepreneurs spend their time Avi’s 4-minute video formula for outreach A winning strategy to use with Quora ads An overview of the 33 videos in the program, including all the social media platforms What you are probably not taking advantage of with your Instagram profile but definitely should be using The superpower of the 21st century and how you can leverage it to gain an audience How often you should be making videos and the perfect length, depending on your goals   Resources From Avi Arya: You can see Avi’s offers on his Instagram: AskAviArya   References and Links Mentioned: Internet Moguls Bonjoro Loom Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Get The Most Reach Out Of Every Piece Of Content - Shaina Weisinger Video Hacks For Creating Easy Content - Gideon Shalwick

What’s up Hustle & Flowchart community! We’re back with our monthly therapy session and we are stoked to talk to you guys about our new studio. TBD on the name, but it’s getting close. We’re going to talk about why we got the new studio, all the cool equipment we got for the studio, a little about what’s been going on behind the business, and of course, the big reason behind why we got the studio. You’ll hear about the specific equipment we purchased, the way we set it up for a particular reason, as well as some less costly, but totally fun purchases we made to make it our own. There are a few different reasons why the new studio is a big go for us and looking ahead, we want to tell you about our goals for growth, especially when it comes to YouTube. We also have a few changes in mind when it comes to the format of the show and we’d love to hear your thoughts. We’re excited about this new phase and can’t wait to show you guys some more behind-the-scenes footage as well as, how we are bringing all the tech, audio, and video footage together to grow our content strategy and brand. After you are done, check out our previous Therapy Session where we talk about how to become a PodHacker as well as our chat with Pat Flynn, and how he’s been able to build an amazing show and brand over the years. “We’ve noticed that content creation is best when we are together in a focused place...and there’s a mind-meld that happens in a different way when there’s a whiteboard in an office that has no distractions.” - Joe Fier “It’s been the vision and what we’ve always wanted to do. We want a creator space and a getaway, thinking mastermind space.” - Matt Wolfe   Some Topics We Discussed Include: The one time recently when Matt was not wearing a hat (for a very good reason) The big “Why” behind the reason we moved forward with securing our studio space Saying goodbye to the trash man, the washing machine, and the gardener Shout out to our awesome editor, Jacob Listen in as we take you through an audio tour of this massive new space Some fun, cheaper items we added to strategically bring into the mix  The way we set up our camera in a specific way Some changes for the future and where we are taking the show next How we view YouTube and the amazing opportunities we plan on focusing on (and how you can potentially be a part of it!)   Our Resources: Here’s a list of all of the cool studio tools we mentioned: PodHacker.com/gear   References and Links Mentioned: The super comfy All33 chair The YouTube Formula by Derral Eves Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Therapy Session – How To Become A PodHacker Strategies To Turn Followers Into Superfans - Pat Flynn

Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten. We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth. “I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be.” - Mikael Dia   Some Topics We Discussed Include: How Funnelyitics came to be and the process of creating a new piece of software Testing and trying new online methods until you get that very first sale  You want to have this one, very important thing when building a software company How to validate your product idea while giving value and getting feedback ahead of time Mistakes made along the way when building this tool The two things you need in order to grow your business and how the momentum engine fits in How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale Using data from the software to run simulations and forecast future conversions and revenue   Resources From Mikael Dia: Funnelytics   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Creating The Optimum Selling System - Shaqir Hussyin How To Create The Perfect Case Study To Make More Sales - Anfernee Chansamooth

Brian Kurtz joins us for round two today, and we really love how open he is and how he dives into his wisdom from his book, Overdeliver. We talked about the shifts and pivots people had to make over the last year from going to live events to online conversations. Plus, we chat about the things we’ve had to shave off from our own lives and what we can stop doing, which is something that’s not talked about as much. It’s that non-negotiable part of our lives, which we have individually and collectively been saying no to lately. Something else Brian discusses is non-negotiables in our lives and knowing that if we don’t want to do it, if it’s not fun, which is the main theme of our show lately. We have stopped glorifying the money part of the business but instead, try to glorify our lifestyles. You’ll also hear Brian’s thoughts on what he’s learned from the marketing greats, such as Perry Marshall, Jay Abraham, and Dan Kennedy, and even Picasso, how he uses what he’s learned from direct marketing over the years as well as how he is getting amazing open rates with his emails. After you have listened, you’ll want to check out our chats with Mike Long and Marx Acosta-Rubio for more talk about how to make the best use of your time while using this current economy to your advantage. “If you have content, not everybody is going to see the content all of the time. Even if you repeat stuff a year later, it’s new for a big chunk of the audience.” - Brian Kurtz   Some Topics We Discussed Include: Lessons learned from direct marketing 101 Applying rules from geniuses like Picasso to apply to the future Pre-pandemic planning which led to success What to keep and what to throw away in your business What does cutting up a salami have to do with content marketing? The 4 C’s concept when trying new projects What’s ahead for the future of live events One easy tip to get a 45% open rate with your emails Lessons learned from the titans of direct marketing The beauty of curating content and overdelivering   Resources From Brian Kurtz: Overdeliver Breakthrough Advertising Brian Kurtz to get on Brian’s list and find ways to work with him Titans Xcelerator The Breakthrough Advertising Quickstart Bootcamp   References and Links Mentioned: Capability Amplifier podcast with Mike Koenigs & Dan Sullivan The Dan Sullivan Question book Who Not How by Dan Sullivan Essentialism by Greg McKeown Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Create A “Pandemic Adapted Business” - Mike Long How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio

This is the last recording that we recorded in Matt’s office - woo-hoo! We really loved our conversation with today’s guest - Dale Beaumont of BusinessBlueprint.com. The way he creates his systems is so smart, and if you did not see the video version of it, he showed us that he has a flowchart for literally everything he does in his business. His systems include things like how to change the lightbulbs and how to make coffee in the coffee maker as well as more in-depth tasks such as how to set up an email campaign and how to create an asset register. You can see that video on our YouTube channel at HustleAndFlowchart.tv   There was also a boatload of mindset stuff, as Dale talked about how we create excuses that hold us back and reminded us that there are so many tasks we do ourselves that are super easy which we know we can hand off to someone else. It’s not about the time, it’s about the mental space and the opportunity cost. Dale also showed us how to document things with apps such as Loom or Otter and how, basically you can run an entire coordinated event, assigning due dates, and linking to all of your SOP’s. We also talk about how he was able to publish 11 different books in one year and how he set up his systems which allow him to travel with his family 4 months out of the year. After you have listened, check out our chats with Michael Gerber, another systems marketer, and Crystal Dwyer Hansen & Mark Victor Hansen who were instrumental in Dale’s success with book publishing.   “The reason being is because I had great systems. When you’ve got good systems and people, and you’ve got a good product, then you can really scale.” - Dale Beaumont   Some Topics We Discussed Include:   How Dale is able to spend two months at home, then travel for one month, including his wife and two kids Being able to publish eleven books in one year Smart advice to move forward from one of the most successful book authors This one question to ask yourself to determine if you need a system or not Setting up your own mission control for all of your team’s tasks The three core components you need when systemizing your business Getting over the limiting thoughts so you can hand more stuff off to save you hours and hours of time Making business decision using simple math   Resources From Dale Beaumont:   BusinessBlueprint.com   References and Links Mentioned: Secrets Exposed  Business Blueprint Loom ScreenCast-O-Matic Google Sites Active Campaign Ontraport Descript Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Solve ANY Problem By Asking The Right Questions - Crystal Dwyer Hansen & Mark Victor Hansen Systems Are Everything, Stupid - Michael Gerber

We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post. We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture, Breadcrumbs.io. There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with Lisa Buyer and Dan Norris for more tips and tactics on branding and building up a strong brand identity. “That’s a huge asset, because your advertising will be cheaper...people are more willing to click on the ad because they recognize the brand” - Massimo Chieruzzi    Some Topics We Discussed Include: Bad at selling or hate talking to people? Listen to what Massimo did to succeed Let us know who’s right when we talk about the river (you’ll know when you listen to the outro) The ups and down of agency work Balancing trying to build the next great product even though you may not be passionate about the project The truth about the world of start ups and what you never hear about The perks of having a recognizable brand The story behind the controversial chicken Getting attention to your brand without have to talk to people The concept of having code as content  Reach out to this specific audience to get linking building results How mid-scoring can lead to revenue acceleration in your business Standing out and being unique in the online world   Resources From Massimo Chieruzzi: DivByZero.io Breadcrumbs.io - get the Revenue Acceleration Manifesto   References and Links Mentioned: AdEspresso Hootsuite Lost And Founder by Rand Fishkin Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Beer, Branding, And Compound Marketing - Dan Norris How To Use Social Media For Branding And PR - Lisa Buyer

We had a super fun conversation on today’s show with Cat Stancik of Action Incubator, whose focus is on organic lead generation. She has a great methodology of how she’s able to get more leads, get the right leads, keep in touch with them the right way and without being spammy, and then achieving high close rates. We also talk about how to think about your ideal client, which may be a little different than you normally hear about, as well as rethinking how your social media profiles appear online. Cat also gives us her insight into her three C’s - how to connect, converse, and close as well as the three levers you can pull in your business to increase your revenue. In addition to all that, we talk about a cool new tool she has in the works, as well as the CRM she uses currently, which makes her connections a breeze. After you have listened, be sure to check out our previous chats with master connectors themselves: Joshua B. Lee and Gary Henderson.  “If you started selling the way the other person buys, you would make more money with the same amount of effort.” - Cat Stancik   Some Topics We Discussed Include: Why Joe’s has a fancy new pink microphone cover Our biggest lightbulb moment in marketing Cat’s 3 step process to getting clients to say yes Why your ideal client avatar is not the #1 thing you should be looking at Why it’s not all chest tattoos and rainbows The most important thing you should do first when trying to build a relationship Do’s and don’ts when using LinkedIn The 3 levers to pull in your business to increase revenue The 30% of people you need to just let go of Getting through the weather to whether experience The 4 P’s of content categories How to handle the close correctly so your prospect is empowered and can make a decision from a neutral standing point   Resources From Cat Stancik: Action Incubator FullyBooked.CEO Experts Never Chase Book Launch Link from Cat’s podcast with Joe Revenue Accelerator podcast   References and Links Mentioned: Dex The Untethered Soul by Michael Singer Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson The Dopamine Dealer of LinkedIn - Joshua B. Lee

Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time. Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney. “I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too.” - Jenna Larson   Some Topics We Discussed Include: Taking what you know, finding a problem in a business, and applying those same principles, even if you have never ventured into that business in the past Following up on social media with Jenna’s new software so you don’t miss out on leads, clients, and money High-level follow-ups that will earn trust and automatic customers for life Using Facebook to your advantage and all that it offers, including pages, groups, newsfeed and even messenger Why we love yellow cars so much! How to name your Facebook group and set your intention for your members Get people to join your Facebook group without even asking All you have to do is this one thing and people will stay and buy Advice for people who are naturally lazy  Why bucket lists are dumb   Resources From Jenna Larson: Drive Performance Coaching GroupTrack Group Track CRM on Facebook   References and Links Mentioned: Women Helping Women Entrepreneurs Watch Molly Mahoney test drive Group Track Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Perfect Facebook Ad Funnel - Nicholas Kusmich Leveraging Facebook For Free Organic Reach - Molly Mahoney

We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience.  He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action. “A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis   Some Topics We Discussed Include: How Tom was able to get support with his first product by being a good customer Making between 100-200 sales just by talking about the offer on Facebook Creating a list of raving fans that want to buy all the time The dark side of promoting on Warrior Plus What you can do to get traction when you are just starting out How to find the affiliates who are the movers and shakers Tom’s Facebook live and group strategy that gets people pumped The secret to getting people to resonate with what you have to say Cultivating a buying  The M.I.L.K it Method   Resources From Tom Gaddis: The M.I.L.K. It Method What’s The Secret podcast Offline Sharks TomGaddis.com Join Tom’s group: Offline Sharks on Facebook   References and Links Mentioned: ClickFunnels JVZoo ClickBank Warrior Plus Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Frameworks To Obliterate Sales Objections - Jason Fladlien Leveraging Facebook For Free Organic Reach - Molly Mahoney

We’re back with another Therapy Session! Join us on today’s show as we dish about the time where we almost got eaten by a wild bear on a camping trip, some great questions we answered from the “What the Heck?” deck, as well as some fun we had with a new online tool we found. We also chat about the meaning behind the title of this show, how some recent time off has changed our perception about the business and what lies ahead. Not only do we share our memories of our earlier days (some good and some bad) and how they were pivotal to getting us to where we are today, but you’ll also hear all about our plans for our new podcast space, and our focus on even more creativity and fun than we’ve ever had before! Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Marx Acosta-Rubio to get more insight on how to use your time more wisely, increase your happiness, and change your life for the better. “There’s a lot of stuff going on, and when we do things I want to make sure we are serving the best way possible and doing the best work we can.” - Joe Fier “Getting back, I was thinking how do I keep this feeling going? How do I focus on having more fun, creating more experiences, doing more cool stuff while simultaneously making sure that the business keeps on pushing forward?” - Matt Wolfe   Some Topics We Discussed Include: What’s the funniest place we had ever fallen asleep? Matt’s fresh perspectives after his big road trip Dealing with the cycle of expansion and contraction Revisiting why we started a business in the first place Dealing with guilt when we are having too much fun Would you quit your job right after you bought a house and two days before your wedding? One of us did just that… Hold us accountable to what you’ll hear us say Our next big move for the show - literally! Why FUN is on the horizon and some of the new things you can expect from us An episode where we bring in dogs as reviewers?   Resources From Us: PodHacker - Learn the new way of using a podcast to build a tribe, grow your business & create multiple streams of income by simply copying our plug & play PodHacker System   References and Links Mentioned: Pod Decks  Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio How To Change Your Beliefs To Change Your Life - Erin Pheil