Today we’re back with our friend and mentor, Rich Schefren of Strategic Profits, and who is known as the guru to the gurus, so it’s a great honor to chat with him. We’ve had him on the show a couple of times before and on this one, we talk about his perspective on how he’s building up his membership community, as well as some of the other cool stuff he’s doing with Jay Abraham. Rich is a brilliant strategic thinker and this episode has a wide rage of conversations that we know you will love and which will take you from writing a book, his dealings with Agora as well as ClubHouse. Once you’ve listened, be sure to check out our chats that we referenced on the show with Gary Henderson and Felicia Pagesh for more insight on getting noticed and building up your network.  “It’s one thing to do a live stream, because people get to know you vs. someone stumbles across your video and you’ve got a lot less time to deliver the goods before they decide it’s a waste of their time.” - Rich Schefren   Some Topics We Discussed Include: How helpful it is to have some female input in your business The beauty of relationship and the win-win How to up your cart value Maximizing your leverage with everything you do  The beauty of live streaming When you have a great idea, what not to avoid to get it done Using progressive summarization to take in the most important information Clubhouse thoughts and how to up your game as a moderator Dissecting Frank Kern’s new offer Why you’ll never wash the dishes the same way again after listening to this show   Resources From Rich Schefren: StrategicProfits.com Rich’s Facebook group Find Rich on YouTube Steal Our Winners   References and Links Mentioned: Quick Reader Evernote Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Get More Sales From Your Existing Work - Felicia Pagesh

We are back with another Therapy session! Today we talk about a variety of subjects, starting with our thoughts on how to build a website and make it profitable enough to sell. This stemmed from our previous chats with Matt Diggity and Greg Elfrink, which were hugely popular and generated some questions from our listeners, including how to build up a site to $500 per month. We discuss a variety of ways to do this, where to go to find the best writers, how to create a site even if you do not consider yourself an expert, and how to team up with influencers so that you are orchestrating all the content. We also talk about our recent launch with PodHacker.com, some amazing results our members are having already, our plans for affiliates to promote, and our thoughts on all the recent discussions about NFT’s and some major players on YouTube as well. As usual, we love creating these shows for you as it gives you a behind the scenes look into our business in addition to our take on the latest chatter in the marketing world. Afterward, don’t forget to check out our shows with Matt Diggity and Greg Elfrink which was the basis of this conversation and where you’ll hear in more detail the benefits of creating sites to sell for big profits, as well as how to create your own media empire. “There are a few ways to approach it - you can invest time and you can invest money. If you want to do it right, you’re probably going to be spending a little bit of both.” - Matt Wolfe “If you are just there to facilitate the conversation, and not be the expert (you don’t have to be the expert) let them create the content for you.” - Joe Fier   Some Topics We Discussed Include: Information intent vs. buyer intent keywords What would Matt do if he were just starting out today Joe puts an end to how he pronounces the word “niche” (the right way ;) How to get others to create the content for you How to find influencers in your niche Forget about needing to be the expert - do this and you can dive into any niche that interests you The magic of creating almost impossible deadlines PodHacker: From concept to launch in six weeks Why everyone is talking about NFT’s Our thoughts on some YouTube channel with major impact   Resources: PodHacker - join us or get on the waitlist to learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug-and-play system.   References and Links Mentioned: The YouTube Formula by Derral Eves PodHacker Riverside software ProBlogger Empire Flippers  Flippa MembersPRO Guru.com Sparktoro Casey Neistat interviewing Mr. Beast Noah Kagan’s YouTube channel Mr. Beast’s YouTube channel Learn about NFT’s on YouTube Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Scale And Flip Affiliate Marketing Websites For Six-Figures - Matt Diggity How To Create And Sell Your Own Media Empire - Greg Elfrink

If you want to learn a thing or two...or a hundred about paid YouTube ads, then you are going to absolutely love today’s show with Brian Moncada. This show is a literal masterclass in YouTube advertising. Brian runs AdSpend.com, and he’s behind the YouTube ads of folks such as Tony Robbins, Frank Kerns, Russell Brunson, and Dean Graziosi, and he also helped with the Mastermind.com launch which was the biggest in internet marketing history.  He’s got an amazing process and strategies which he’ll share with us today. You’ll learn how to create the ads, what the ads should say, how to do the targeting, how to save money with your ad spend, what click-through rate you should be shooting for, how to set your bidding, as well as some examples of text to use to get those clicks. Once you’ve listened, be sure to check out our previous chats with Tommie Powers and Marc Guberti for even more tactics on how to get your YouTube strategy dialed in.  “Build the business enough to where you’re making a significant amount of money from it to where you can realistically afford to lose $5,000 or $10,000 a month and be okay with it, while you get it dialed in because you know that eventually, you are going to crack the code to cold traffic.” - Brian Moncada   Some Topics We Discussed Include: How Brian was able to go from door to door sales to working with some of the most well-known marketers of the decade The story behind getting his amazing domain name How to save money on unwasted ad spend What to say in the first 30 seconds of your ad The biggest piece of the ad that most people are not even thinking about A time tested YouTube ads launching strategy you do not want to miss How to become the Tai Lopez in your niche A brilliant tactic when running discovery ads   Resources From Brian Moncada: AdSpend.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Why You Fail At YouTube Ads (And How To Solve It) - Tommie Powers A Complete YouTube Success Roadmap - Marc Guberti

Are you ready to ignite?! Today we have John Lee Dumas on the show from Entrepreneurs On Fire, and he’s got a brand new book called The Common Path to Uncommon Success. John has completed over 3,000 episodes with over a hundred million listens. We dive deep into how he thinks about podcasting, how he would launch another one, and how he's growing in general and making money off it. We also talk about his dealings with a big publisher, the behind-the-scenes of his new book, how he got connected with a big-name publisher, and how he’s monetizing his guests which was an interesting discussion. Speaking of podcasting, what better show to shout out that we have a brand new podcasting course called PodHacker.com and if you join us today, you’ll learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug and play system. When you’re done be sure to check out our show where we dive into all the awesome details behind the PodHacker community as well as our chat with Luis Diaz to hear his tactics on how he's grown his own podcast audience.  “The only piece of advice you need in this world for podcasting, and for any entrepreneurial venture is this: identify the best solution to a real problem and become that best solution to a real problem.” - John Lee Dumas   Some Topics We Discussed Include: Do not move to Puerto Rico unless….. What does podcasting have to do with basketball? What to do, and specifically not to waste your time out when you are trying to get traction How to weed out the entrepreneurs who are not on fire figuratively and are really on ice Interesting survey results from other podcasters The magic of being someone’s first podcast guest Batching like a baller!   Resources From John Lee Dumas: Get the pre-access bonuses at UncommonSuccessBook.com   References and Links Mentioned: Entrepreneurs on Fire EOF Guest - to apply to be on the show Podcasters Paradise Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Become A PodHacker How To Growth Hack Your Content Marketing - Luis Diaz

Today we have the pleasure of speaking with Guy Kawasaki who is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. You are going to love him as his stories are amazing and his perspectives are unique. He’s also the author of fifteen books, including The Art of the Start 2.0 and his latest book is Wiseguy. He’s also worked at Apple alongside Steve Jobs and that’s probably where you’ve heard of him. We chat about his views on ClubHouse, what makes him want to work with someone, how he’s been able to connect with amazing people as well as why the heck he’s always smiling so much!  We also chat about his thoughts on what makes a good podcast interview, how he researches his guests and some sample questions he has started his show with. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Dustin Matthews to give you some additional intake on podcasting and making connections.  “I think the first checkmark is competence. The second checkmark is happiness, in business anyway, because I don’t want to do business with a happy, incompetent person.” - Guy Kawasaki   Some Topics We Discussed Include: Guy’s secret to starting a podcast episode off right Will ClubHouse succeed or be the next social media flop? Trixie, Biff & Joe Blow making money from ClubHouse? How to become a brand evangelist The key to life  - do you have these qualities? Would you buy a car from Apple? A great use case for the Remarkable tablet   Resources From Guy Kawasaki: Remarkable People Podcast The Art of the Start 2.0   References and Links Mentioned: Spaces on Twitter Descript Guy interviews Tim Ferriss on his podcast Remarkable Tablet Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How to Get on Radio, TV and High-Profile Podcasts - Esther Kiss Leveraging Strategic Partnerships To Scale A Business - Dustin Matthews

This episode did not disappoint one bit, as we chat with Gary Henderson today, who was an open book on how he’s been able to help some of the biggest names we know blow up their brands. Lewis Howes, Gabby Bernstein, Michael Hyatt, Hal Elrod and Jeff Walker are just some of the folks who have all connected and have been helped by Gary. We actually met Gary on ClubHouse and realized how brilliant he is, and that we needed to have a deeper conversation with him. He’s a master connector and networker, and on the show, we dive into how he shows up in people’s lives and businesses and how he’s making these connections while playing the long game. We also chat about his new book he is publishing, how he got connected to Hay House Publishing, as well as how to connect with influencers. Then the talk turns to how he’s leveraging ClubHouse to not only network, but grow his own audience. When you’re done getting networking ideas from Gary, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Steve Sims and Luis Diaz. “I learned that if I could get myself in the right room, I knew what I was doing, I understood it and I could build relationships.” - Gary Henderson   Some Topics We Discussed Include: How Gary hit #9 on Amazon with a book about aromatherapy How to build an audience using ClubHouse Setting up your replies to DM’s in a way that frees up your time while also bringing people onto your list How Gary has 5X’d his Instagram following with the use of ClubHouse Testing results to get people join a fan club How to connect with influencers on a level playing field Current day results from past email requests that got turned down Connecting the right way when you first join ClubHouse An author’s job is to....? Speaking Chinese like a smart marketer!   Resources From Gary Henderson: Gary.club DigitalMarketing.org   References and Links Mentioned: Direcon Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Growth Hack Your Content Marketing - Luis Diaz How To Make Impossible Things Happen - Steve Sims

Today we have the pleasure of speaking with co-authors, Crystal Dwyer Hansen and Mark Victor Hansen and we’ve been waiting for this one for a while. Mark has had an amazing entrepreneurial journey and has written 312 books to date. Crystal brings her expertise in the field of human potential and they have combined their knowledge to talk about the specific questions and things that have created this interesting experience that Mark has had over the years.  They discuss their most recent book, Ask!: The Bridge from Your Dreams to Your Destiny as well as their book club, which is going to get you asking the best possible questions so you can get basically anything you want out of life. We also talk about getting back to your childhood roots, the three different ways to ask questions, what to do if you get a variety of answers, as well as how to address the blocks that may be holding you back. After listening, go check out our conversations with John Assaraf and Nir Eyal for more tips on how to overcome limiting beliefs for maximum efficiency and focus. “Your destiny is the ultimate expression of you - that place where all of those amazing qualities and the greatest expression of you meets the most amazing opportunity.” - Crystal Dwyer Hansen “When you get over your fears, miracles happen.” - Mark Victor Hansen   Some Topics We Discussed Include: How to get unstuck and gain momentum  Getting past the seven roadblocks to asking How to ask anyone of your choosing the questions you want to be answered How Mark sold 20,000 books even though it was a self-proclaimed NY Times best-seller Looking into the magic of the universe Moving from the decade of the “Why” going into the decade of the “Ask” How to turn a “No” answer to “On” What to do if you get different answers to your question   Resources From Crystal & Mark Victor Hansen: You Have A Book In You Ask!: The Bridge from Your Dreams to Your Destiny AskTheBookClub.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Destroy Mental Blocks That Are Stopping Your Progress - John Assaraf How to Control Your Attention and Choose Your Life - Nir Eyal

Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it. After you've listened, be sure to check out our chats with Anik Singal and Sue Rice for even more copywriting tips and tactics. “Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler    Some Topics We Discussed Include: Why it’s a good time to be missing a tooth From WordPress to the world of copywriting How to give your prospects the experience of story so they will get that a-ha moment  Why you need to at least the basics of copywriting which will factor into every aspect of your life How Sean was able to connect with high level marketers and have them eager to use his services How to empathize with your prospects so you can better understand their problems Why you’re going to be re-reading The Tortoise and the Hare after this show Tactics for knowledge management and digesting what you discover even quicker We talk about the Theory Of Constraints and how it helped Sean sell his product What does a big horned beetle have to do with selling info products?  How to sell 25,000 books without using Amazon   Resources From Sean Vosler: Sean.co/Copy   References and Links Mentioned: WorkFlowy Talk Like Ted by Carmine Gallo How to Take Smart Notes by Sönke AhrensAre you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Purpose Driven Copywriting - Anik Singal How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice

Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals! Sue Rice - Storytelling Tips Nicknamed the ‘female David Ogilvy’, Sue Rice is famous for writing award-winning copy for countless entrepreneurs and we chatted about her email copywriting tactics which enable her to deliver record-breaking open rates. One idea is to make connections between things that are seemingly unrelated. We are swimming in a sea of metaphors and part of it is just being conscious of it. One way to make it interesting and bring it into a fresher light, is extensive reading, watching movies, etc. The magic is in everything that’s around us.  Sue listens to the news on the BBC, which has very clever writers. She also uses an app called Clipboard where you can pick the categories you want to follow. It’s important to do a little bit of collective brainstorming every day to see what people are talking about, otherwise, you are defining what you are doing for them on your terms, not theirs. You want to be entering the conversation in their head and if you are not watching that, it’s hard to do. Molly Mahoney - Facebook Engagement Molly Mahoney of The PrePared Performer, is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. We chatted all about how Molly is able to get high ticket coaching clients, right from Facebook, how to grow Facebook groups, and how to get interaction on Facebook pages with her four-step process. We loved her advice in regards to getting more engagement on Facebook. She tells us that the rules have changed for bots and there are four types of messages, one of them being a confirmed event reminder. When they comment on the post, they confirm to the bot they want to be reminded of more information. Another way to use this is that when they say yes, you ask them if they want to be reminded about all of your content coming out.  Once they confirm, you want to make sure that button opens up to another piece of the conversation so you are engaging in another conversation within that 24 hours.  Another strategy is the “Unlock and Share Button”, so when they are in your bot after they get the show notes or whatever it is that you are giving, send another message a minute later that says you have a bonus gift they can get if they share your video, and if they want to access, just click here to unlock and share the video.  Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. One of her GFR commandments is “Don’t worry about being normal” and the confession is “Where are you not speaking your truth?” That’s where the juice is, determining what is your soapbox. If you weren’t worrying about offending anyone or breaking any laws, what would you want to say? People are too concerned about what strategy they are going to use, but eventually, the strategy will emerge. The more you get real, the more impact you will make. So the first thing is to determine if you are ready. If you’ll do all the strategies and make the investment, this is where to go next. If you are ready, choose the confession question that hits you in the gut and go from there. Just pick the one question, take some time with it, and it will do wonders. Sara Christensen - Defending Your Business Our chat with Sara was really eye-opening as she talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages, and even death threats. You want to be extra careful what you are putting out there and what you are involved in. If you don’t already have procedures in place of your social media and email communications, you should make sure that whatever you put out in the world is not going to offend or piss someone off. If you are using outside resources for VA’s, you may run a risk. You don’t want someone working on your team, that’s not as invested or doesn’t understand the complications of posting something that might be harmful. Understand the power of social media which is so amazing yet also be weaponized against you. Be mindful to use it as a building block for your business. Consider if there other ways to diversify where your clients are coming from. Ask yourself, “What if your social media channels got taken away today - what other plans do you have in place?” Ilana Wechsler - In-Market Audience Targeting  We also chatted with Ilana Wechsler of Green Arrow Digital, who is a former data analyst, turned Pay Per Click marketing expert. She detailed her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together.  Google is shifting away from the concept of targeting content science to targeting more in regards to who you are as a person, which is like identity-based targeting. One of the ways they are doing this is with in-market audiences, which is very short-term intent-based searching. So you can match your Facebook targeting to Google’s in-market audiences. For example, consider if you are suddenly in the market to buy a car, where you don’t normally search online for car information. Then there are what’s called affinity audiences which is your long-term behavior or things you are looking at online often. So basically you're starting with the people that are already going to your website and looking at who they are and what their actions are, and then slowly expanding out more and more as you get additional data on who these people are that are already coming to your site. If you find those audiences work, especially on the Google side of things, you can apply that in-market audience to your search quadrant and also to the YouTube quadrant. It's a process of systematically building out your puzzle, based on data and if something doesn't work then it doesn't make sense to apply it to a different quadrant.   Susie Moore - Removing Your Blocks We loved chatting with Susie Moore, author of Stop Checking Your Likes as it’s something we’ve all fallen into. One of the things she discussed was how to remove your blocks. First, you need to state as a fact, that you are worthy of receiving. Susie uses the example of being out on a hike with your friends and you go missing. Would your friends consider if you were worth finding, asking if you were thin enough, popular enough, etc.? If this is true in the physical world, this is true on all levels. Even if you have a million likes or followers, it does not alter your worthiness. If you can accept this as a fact and don’t question it, you will know that you are worthy.  Most people spend too long reaching out to people because of fear of rejection. Often it means it’s just not the right fit or the right time. If you don’t ask, the answer is always no. Most people give up after the 2nd or 3rd follow-up. If you keep going, people eventually cave. A confident person is simply willing to be rejected, and to them, it’s no big deal.  Lisa Buyer - Social Media Platforms With Traction We had a great chat with Lisa from PR Secrets on using social media for branding and PR purposes. She covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release.  One of the things we discussed was the latest platforms that have traction. For example, if you are featured in a third-party publication, you can take that article and put it on Facebook and run ads to it targeting people who work at other media publications. It’s a win-win, as the journalist is getting more exposure, and you are getting that third-party credibility, so it’s a smart modern day PR strategy. You can target the publication’s following and run $1 a day ads, as taught by Dennis Hu. You can also take that targeting strategy to other platforms.  Tik Tok is the most talked about social media platform lately, and while Lisa doesn't  have any clients where it’s a good match, from a storytelling standpoint it’s entertaining. From a PR perspective, instead of having her clients start an account, they are looking to share content to the influencer’s audience where the influencer would talk about the brand and create content around a theme. One cool thing about Tik Tok is there are so many cool filters and ways to create videos that are very creative, then take those videos and republish it to your main social channels.  Felicia Pagesh - Campaign Tactics  We had a great chat with Felicia Pagesh of Activate Branding, who dove into fun topics such as conversion optimizations, webinars, landing pages, and other useful techie talks. One tip she gave us is that when you are building out your campaign, you should already know what the objections are that people have. That is what’s included in your sales sequence to overcome those objections. Everything in your webinar should also be designed to overcome those objections, so instead of creating separate FAQs as part of your follow-up, you can pop that transcription sequence into your follow-up for anyone who matches the behavior of someone who is interested but hasn’t bought yet.  Also, give people an option to download an mp4 into an mp3 to listen to your webinar. If you have an audible call to action, keep your URL very simple and easy to follow. As long as it’s trackable, it’s worth testing. It doesn't really cost much more time or money to repurpose and it’s like getting free sales. Erin Pheil - Fixing Your Mind Erin Pheil from MindFix Group chatted with us all about fixing your mind and getting past those mental roadblocks that get you stuck. You can deal with perfectionism by being compassionate with yourself. You will be able to clear out that pattern so you don’t have to deal with it on a constant basis. A pattern can be emotional or behavioral. For example, we may be triggered into getting angry when someone gives us feedback or we may get anxious whenever we are on camera. Other people may have behavioral patterns like every time it’s time to talk about money, you change the subject. We have these different behaviors and emotions we get stuck in over and over, and if you can identify the pattern, you can work backward and clear it out once you know what it is and what you want to change. Once you do that, it clears up so much energy, space, and time in your life. At the core, humans behave according to what they believe to be true. So if you are walking down the street and see a cat and you believe they are dangerous, you will avoid it. But if you believe cats are awesome, you’ll go over to pet it. When you have a pattern, you take a fundamental truth that humans act based on what they believe to be true. If you're acting or experiencing feelings in a certain way, you believe something that's keeping you looped in there.  Gabby Bernstein - How To Detach We chatted with Gabby Bernstein, author of Super Attractor who gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives. She also talked about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing. Gabby has been practicing with a method based on Dr. John Sarno’s work, who was known for healing back pain, and whose work was based on the fact that our physical pain is a manifestation of our impermissible rage and there is a mind-body prescription to heal that. Gabby has renamed a similar prescription given to her by a friend that deals with journaling, calling it “rage on the page”.  The basis of this is that you journal about the rage for 20 minutes. Even if you don’t think you have rage, it could be as simple as thinking “Why did I eat that bad thing this morning?” Next, meditate for 20 minutes. Gabby also puts on bi-lateral music. She practices a therapeutic method called EMDR, and this is similar to stimulating to each side of the brain. When you start to stimulate the bilateral brain functioning, it allows the resource part of your brain to access some of the information stored hidden and in many ways to see. It allows your brain to unpack what has been hidden.  Kim Krause Schwalm - Copywriter Hiring Tips Kim Krause Schwalm joined us on the show and gave us a boatload of awesome strategies and insight from her long copywriting career. When hiring a copywriter, look at their writing and their portfolio and see if they are passionate, curious, and put hard work into the promo. If you are not well versed in copywriters and are reading a sample and you can see if the headline grabs you (read it at night when you are tired) and makes you want to read further.   Sometimes it’s hard to write your own copy and one thing you can do is to ask someone to give you a critique. If you like what they say, maybe that’s the person you want to hire. That’s one way to see how they work as well. As for communication falling off, the question is how are you paying them? Sometimes if you go back and forth on price, then you probably don’t want to work with them. It often comes down to whether you are getting what you pay for, and you still want to make sure you are getting a good value as it can be a big investment. Have a fair deal and pay them 25-50% upfront. You could have a phase where you have different steps that allow you to move along to minimize some of the risks, plus they will have some built-in milestones they have to meet. Most professional copywriters will agree to a schedule upfront so everyone is on the same page.  Laura Gale - Getting Your Book Published Laura Gale, author, and fellow podcaster joined to talk all about the step-by-step method she uses to guide people to finally get that book published. People discount their own stories as not being compelling all the time. There’s a lot of interesting things in the day-to-day to give people a peek behind the scenes. If you can pinpoint something to one specific moment where something surprised you, or it was unexpected, then those are the moments that are really interesting. Story structure has become a bit of an obsession and people are overthinking it. While the hero’s journey is great, it can take a lot out of it and not every story is going to fit that structure. The more you can rely on emotion and specific moments, the stronger your story will be. For a long time ghostwriting was seen as cheating, but if you are an entrepreneur you want to have other people taking care of the stuff you are not best at, and writing is a skill that takes a lot of time to get good at. The idea that it’s not really your book if you didn’t write it yourself doesn’t ring true. When Laura puts it together, it’s all their voice and all of the material and style is generated by the client. She is more of a vessel to get that story published. Most celebrities who have ever written a book are almost always ghostwritten.  Melanie Benson - How To Spice Up Your Topic If It Is Less Than Exciting On our episode with Melanie Benson, she gave us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make sure they are a good fit for your business. One way is to think of a formula that connects back to your work (not the Smart Goal formula which is way overused). Melanie created a formula called the ROCS Method: R - Relevant O - Outcome Driven C - Credibility Boosting - people often miss this but try to include it in your intro. Talk about case studies or client successes so people pay attention. Keep it natural, don’t be a name-dropper. S - Specific, find a way to put specificity in it, i.e. can you do it in 90 days? Is it a 4 part formula? If your message isn’t converting, chances are something in this formula is wrong. References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop...

Today’s guest is someone who’s been in the industry since the late 90’s which is when we discovered Ryan Lee and have followed his work since then. We love how he tells it like it is in the marketing world. He’s the founder of Freedym, a free community that is basically the Netflix of marketing and entrepreneurship. We, along with a bunch of other high-level entrepreneurs have contributed content to his membership area. On today’s show, we talk about how to dial in your branding to build a cohesive brand for your business. We also talk about how to build a community around your brand, even if your brand is a physical product or a more boring brand. Plus we chat all about email marketing, Ryan’s obsession with the 80’s and how to inject the things you love in your personal life into your marketing and business. Ryan is a ball of energy and we know you’ll have as much fun as we did during this interview. After you’ve listened, be sure to check out the past shows we’ve done with Dan Norris and Lisa Buyer to give you some additional intake on branding and connecting with your tribe. “If you combine the branding and the vibe with the direct marketing sensibility, and you bring it together, then it’s unbeatable.” - Ryan Lee   Some Topics We Discussed Include: How to juggle all your tasks when setting up a clown coaching membership site (listen in, and you’ll see why we chat about this :) Why you DO NOT need to be everywhere so you can actually have a life The original Netflix for entrepreneurs What makes people like Tim Ferriss and Gary Vee so special? Being told the tactics without the usual “it’s so easy” marketing Matt’s first time publicly speaking about his fondness for….(tune in to find out) An imaginary prize to everyone who knows who Wham is! How to avoid crying into your pillow from overwhelm Instead of using a tripwire, use this instead   Resources From Ryan Lee: Freedym Rewind Rewind Breakfast Club on Facebook   References and Links Mentioned: Behance Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Use Social Media For Branding And PR - Lisa Buyer Beer, Branding, And Compound Marketing - Dan Norris