THE ULTIMATE DENTAL PODCAST

In this episode of the Ultimate Dental Podcast, Dr. David Moffet speaks with Rebecca Ahmed, a certified coach in energy leadership, about the importance of energy in the workplace and how it can transform teams.They discuss Rebecca's journey from HR to energy leadership, the generational differences in workplace expectations, and the need for businesses to evolve to keep employees engaged and satisfied.The conversation emphasises the significance of communication, collaboration, and understanding individual motivations to create a positive work environment.In this engaging conversation, Rebecca Ahmed and David Moffet explore the importance of focusing on relevant business metrics, the benefits of remote work, and the significance of cognitive diversity in fostering innovation. They discuss how to transform customer service in low-cost airlines, enhance employee morale, and the value of cross-industry insights.The conversation emphasises the need for personalisation in customer interactions and the critical role of recognition in building strong relationships within organisations.What you will learn:[01:20] Introduction to Energy Leadership[03:39] Rebecca's Journey in HR and Energy Leadership[05:27] The Importance of Energy in the Workplace[11:53] Generational Differences in Workplace Expectations[15:44] Evolving Workplace Practices for Employee Satisfaction[17:44] Staying Relevant in a Rapidly Changing Market[23:21] Empowering Teams Through Communication and Collaboration[25:47] Addressing Low Morale and Employee Engagement[28:55] Understanding Business Metrics and Relevance[29:50] The Gift of Remote Work[32:52] Cognitive Diversity and Global Experiences[36:20] Transforming Customer Service in Low-Cost Airlines[38:27] Employee Morale and Customer Experience[41:47] Cross-Industry Insights for Business Success[44:07] Personalization in Customer Interactions[47:29] The Importance of Recognition in Business[52:01] Building Relationships Beyond EmploymentTakeaways Energy is crucial for workplace success and employee satisfaction. Understanding personal energy can help individuals perform better. Leaders should lead with joy and pleasure to energise their teams. Generational differences impact workplace expectations and motivations. Empowering employees through communication fosters a positive work culture. Companies must evolve to meet the changing needs of their workforce. Asking for feedback and acting on it is essential for employee engagement. Creativity and collaboration can solve workplace challenges effectively. Personalised approaches to employee development enhance satisfaction. A positive work environment leads to better productivity and morale. Focus on relevant metrics that drive business success. Remote work allows for cultural experiences that energise employees. Cognitive diversity leads to innovative ideas and solutions. Transforming customer service can change perceptions of low-cost airlines. Employee morale directly impacts customer experience and satisfaction. Cross-industry insights can provide valuable lessons for improvement. Personalisation in customer interactions enhances satisfaction. Recognition of employees fosters a positive work environment. Building relationships with potential employees can lead to future opportunities. Engaging with customers and employees creates a sense of community.Sound Bites Energy, energy, energy, energy. It's showtime, you have to be at your best. Lead with joy and pleasure. 65% of Gen Z already has their own company. Why would you pass down bad practices? What's the output that is energy in? Focus on the half a dozen things that matter. Detach from the facts and the story. Personalization is not hard to implement. Recognition is key for employee engagement.

In this episode of the Ultimate Dental Podcast, Dr. David Moffet speaks with Jamie Marboe-Nichols about her extensive career in dental hygiene and consulting. They discuss the importance of creating a robust hygiene department, navigating audits, and the challenges posed by insurance companies.Jamie shares her journey from being a dental hygienist to a consultant, emphasising the need for knowledge and preparation in the face of focused reviews. The conversation also touches on the impact of genetics on oral health and the significance of periodontal care in patient treatment.In this conversation, Jamie Marboe-Nichols discusses the critical importance of accurate documentation in dental practices, particularly in relation to insurance approvals. She emphasises the need for alignment between clinical notes, periodontal charts, and radiographic evidence to avoid denials from insurance companies.The discussion also covers the implementation of SOAP notes for effective patient documentation, the necessity of regular chart audits, and the role of AI in enhancing diagnostic accuracy.Additionally, the conversation touches on the oral-systemic health connection, highlighting the importance of thorough examinations and the mechanical disruption of bacteria in the mouth.What you will learn:[01:20] Introduction and Background[04:14] Journey into Dental Hygiene[07:20] Transitioning to Consulting and Coaching[10:25] Navigating Hygiene Audits[13:15] Understanding Periodontal Care[16:20] The Impact of Genetics on Oral Health[19:31] Insurance Challenges in Dentistry[22:20] Focused Reviews vs. Audits[25:24] Preparing for a Focused Review[28:18] Connecting the Dots in Documentation[32:21] Understanding SOAP Notes for Effective Documentation[36:45] The Importance of Chart Audits[39:24] Navigating Insurance Reviews and Approvals[43:30] The Role of AI in Dental Diagnostics[50:29] The Oral-Systemic Health ConnectionTakeaways Creating a bulletproof hygiene department is essential for success. A strong foundation in dental hygiene can lead to a fulfilling career. Insurance audits are becoming more common and require preparation. Knowledge is the best defence against audits and insurance challenges. Periodontal care is crucial for maintaining patient health. Genetics can play a significant role in oral health outcomes. Focused reviews differ from audits in their scope and focus. Building relationships with patients is key to successful dental practice. Consulting can provide valuable insights for dental practices. Continuous education and adaptation are necessary in the dental field. Documentation must connect clinical notes, charts, and images. SOAP notes provide a structured approach to patient documentation. Regular chart audits can prevent issues with insurance approvals. AI can serve as a valuable second opinion in diagnostics. The mouth is integral to overall health, not separate from it. Accurate imaging is crucial for insurance claims and patient care. Doctors must verify and sign off on all patient notes. Patient education is key to understanding treatment needs. Effective communication within the dental team enhances patient outcomes. Implementing new practices requires accountability and support.Sound Bites I've been a dental hygienist for a long time. We thought we had this, but we were humbled. We weren't connecting the dots well enough. You have to have all three match up. The doctor needs to back that up. AI is a good independent backup. You’ve got to stay in that lane.

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Neil Osborne, a seasoned sales expert in the health and beauty industry. They discuss the importance of emotional selling, the difference between persuasion and traditional selling, and effective communication techniques for dentists. Neil shares insights from his extensive career, emphasising the need for dentists to understand their patients'emotional drivers and to ask thought-provoking questions to build rapport and trust.The conversation highlights the significance of adapting communication styles to connect better with patients and improve sales outcomes in dental practices.In this conversation, Neil discusses the importance of understanding different communication styles, particularly in the context of client interactions in the dental industry. He emphasises the art of persuasion, the significance of asking questions rather than making statements, and effective strategies for handling objections, especially regarding price.The discussion also highlights the need for dental professionals to focus on Key Performance Actions (KPAs) rather than just Key Performance Indicators (KPIs) to drive business success. Ultimately, building trust through effective communication is key to successful client relationships.What you will learn:[01:20] Introduction to the Podcast and Guests[04:10] Neil Osborne's Journey in Sales and Coaching[11:18] The Importance of Emotion in Sales[13:23] Persuasion vs. Selling: A New Approach[21:16] Understanding Patient Needs and Emotional Drivers[31:17] Effective Communication Techniques in Dentistry[34:43] Understanding Different Communication Styles[38:14] The Art of Persuasion in Client Interactions[42:02] Handling Objections with Confidence[44:45] Navigating Price Objections Effectively[52:45] The Importance of KPAs over KPIs[59:01] Building Trust Through Effective CommunicationTakeaways People buy with emotion and justify with logic. Successful sales involve understanding emotional drivers. Persuasion is more effective than traditional selling methods. Asking good questions can lead to better patient engagement. Salespeople often overload clients with information. Building rapport is crucial in patient consultations. Understanding communication styles can enhance interactions. Pre-suasion techniques can set a positive tone for consultations. Dentists should focus on the emotional importance of treatments. Effective communication can lead to higher patient satisfaction. Visual people are quick decision makers and respond well to assumptive closes. Persuasion is about asking questions, not making statements. Handling objections requires diffusing pressure and understanding client concerns. Price objections are often a public facade for deeper issues. KPAs focus on the actions needed to achieve business goals, not just the results. Effective communication can significantly improve client trust and satisfaction. Small details in client interactions can greatly influence their decisions. Building a partnership with clients leads to better outcomes for both parties. Listening more than speaking is crucial in client interactions. Differentiating oneself in the dental field is essential for success.Sound Bites "People buy 100% with emotion." "People don't need to know everything to buy." "Persuasion is the New Black." "Ask really good thought-provoking questions.' "You learn nothing when you do all the talking." "How would that make you feel?" "People like people who are like themselves." "People buy from people they trust." "The money's in the doing, not in the knowing." "KPIs are the result, but KPAs are the steps." "We need to put the client first."

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Katherine Eitel Belt, a communications coach specialising in helping dental practices create clear effective communication strategies. They discuss the importance of effective communication in dental practices and the three essential conversations that leaders must master: the invitation conversation, the coaching conversation, and the courageous conversation.Katherine emphasises the need for clarity and inspiration in leadership, as well as the importance of aligning team members with the practice's vision. The conversation highlights the evolving landscape of dentistry and the necessity for leaders to adapt their communication strategies to foster a positive team culture and enhance patient experiences.In this conversation, Katherine and David discuss the evolving landscape of leadership and communication in the workplace. They emphasise the importance of empowering leaders to motivate and inspire their teams, particularly in the context of generational differences.The discussion covers the significance of coaching conversations, the need for courageous dialogues when standards are not met, and the resources available for improving communication skills both professionally and personally.What you will learn:[01:20] Introduction and Background[07:10] The Importance of Communication in Dentistry[11:16] The Three Conversations Leaders Must Master[18:29] The Invitation Conversation Explained[26:22] Creating Clarity and Inspiration in Leadership[40:59] Conclusion and Next Steps[41:29] Empowering Leadership in a Changing Workforce[47:16] The Art of Coaching Conversations[53:23] Navigating Courageous Conversations[59:20] Resources for Effective CommunicationTakeaways Effective communication is crucial in dental practices. Leaders must master three key conversations: invitation, coaching, and courageous. The invitation conversation sets the foundation for team alignment. Clarity and inspiration are essential for effective leadership. Team members should feel invited to participate in the practice's vision. Communication skills are often not taught, leading to challenges in teams. Generational differences affect how team members respond to leadership. Leaders must take responsibility for their communication breakdowns. Creating a culture of accountability enhances team dynamics. Alignment with the practice's vision is key to team satisfaction. Leaders must stop adopting a victim mentality and learn to motivate their teams. Coaching conversations should lead employees to their own decisions and commitments. The focus should shift from finding mistakes to identifying untapped potential in employees. A good coach understands the desires and motivations of their coachees. The three-legged stool concept illustrates the balance needed in workplace agreements. Courageous conversations are essential for addressing performance issues. Clarity in expectations is crucial for team success. Training and resources must be provided to ensure employees are capable of meeting expectations. It's important to assess if employees are in the right roles for their skills. Effective communication can transform workplace cultureSound Bites "Communication is the key in dentistry." The invitation conversation is foundational." You have to get clear on where you're going." It's about alignment, not judgment." You choose the work, you choose the growth." It's not up to me to choose, it's up to you." We want to create clarity in communication." Leaders take responsibility for their breakdowns." Our job is to lead people to their own decisions." We are now searching for the untapped potential." A good coach knows what the coachee wants." Three-legged stool must be good for everyone." Most things go away when we test if we're clear." There's no finish line in communication."

In this episode of the Ultimate Dental Podcast, Dr. David Moffet talks with Dr. David Phelps, the founder of Freedom Founders, a community of like-minded successful professionals with a blueprint for passive investing in carefully vetted real estate deal flow.In this interview, the two Dr. Davids discuss the financial challenges faced by dentists, particularly regarding retirement planning. They explore the importance of early financial planning, the role of financial advisors, and the current state of the real estate market as an investment option.The conversation emphasizes the need for dentists to take responsibility for their financial futures and to seek guidance to navigate the complexities of financial planning and investment strategies.What you will learn:[01:20] Introduction and Background[03:18] The Financial State of Dentists[07:08] Planning for Retirement: The Importance of Early Preparation[13:29] The Role of Financial Advisors and Investment Strategies[19:28] Navigating Market Changes and Economic Conditions[25:25] Real Estate as an Investment: Current Trends and Future Outlook[31:08] The Impact of Government Policies on Financial Planning[37:32] Conclusion: Taking Responsibility for Financial FuturesTakeaways 95% of dentists can't afford to retire comfortably. Most dentists earn well but fail to save and invest wisely. Planning for retirement should start early. Financial advisors can provide valuable guidance, but not all are equally qualified. Real estate can be a good investment, but current market conditions are challenging. Economic changes impact investment strategies and financial planning. Dentists often live beyond their means, leading to financial stress. The importance of having a diversified investment portfolio. Time is a critical factor in financial planning; it cannot be regained once lost. Taking responsibility for one's financial future is essential for long-term success.Sound Bites "95% of dentists can't afford to retire." "It's a hot mess for most dentists financially." "You need to start planning 20 years ago." "You need to be planning your exit even now." "Time is something you can't buy back." "The future starts today, not tomorrow." "You have to start now to make these plans." "The time just went by so fast." "You should have been doing it 20 years ago."

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Bill Hiltz, a dental fraud expert, who shares his extensive experience in identifying and preventing embezzlement in dental practices. Bill discusses the common types of fraud, the psychology behind employee theft, and practical measures that dentists can implement to protect their practices.He emphasises the importance for dentist owners of displaying ethics and accountability, and of being actively involved in the business side of dentistry to deter dishonest behaviour from employees. The conversation also highlights resources available for dentists to educate themselves on fraud prevention.In this conversation, Bill Hiltz discusses the prevalence of fraud in dental practices, emphasising the psychological factors that lead to embezzlement. He outlines the discrepancies in earnings among dentists and the behavioural red flags that can indicate potential fraud.Hiltz also shares insights on the emotional impact of betrayal when trust is broken in a professional setting, and he provides practical advice for dentists to protect themselves from financial misconduct.What you will learn:[01:20] Introduction and Background[02:50] The Emergence of Dental Fraud[06:43] Understanding Employee Embezzlement in Dental Practices[10:29] Identifying Risk Factors for Embezzlement[11:30] Preventive Measures Against Embezzlement[16:44] The Role of Ethics in Employee Behaviour[21:28] Establishing Accountability and Consequences[25:37] Implementing Systems for Financial Transactions[28:59] Resources for Dentists on Fraud Prevention[33:31] Understanding Dental Fraud: The Discrepancy in Earnings[35:53] The Psychology Behind Embezzlement in Dentistry[38:52] Behavioural Red Flags: Identifying Potential Fraud[43:12] The Top Six Red Flags of Embezzlement[47:52] The Emotional Impact of Betrayal in Dentistry[53:23] Trust and Scepticism: A Dentist's DilemmaTakeaways Bill Hiltz has a diverse background that aids inunderstanding dental fraud. Employee embezzlement is a common issue in dentalpractices. Many dentists lack business acumen, making them vulnerable to fraud. Situational ethics play a significant role in employee theft. The perception of being caught is a strong deterrent against theft. Dentists should be actively involved in their practice's finances. Clear consequences for dishonest behaviour must be established. Implementing systems for financial transactions is crucial. Resources are available for dentists to learn about fraud prevention. The average loss due to embezzlement in dental practices is significant. Most dental practices experience some level of fraud. High producers are often the ones who face significant embezzlement. Behavioural red flags can indicate potential fraud. Trust in employees can lead to vulnerability in practices. Dentists often overlook financial management due to their focus on clinical work. The emotional impact of betrayal can be more significant than the financial loss. Living beyond one's means is a common indicator of embezzlement. The three Ds (divorce, debt, drugs) are significant factors in employee theft. Dentists need to be aware of the signs of fraud to protect their practices. Regular assessments and vigilance can help prevent embezzlement.Sound Bites "I stumbled into it." "There' about 10 things that dentists can do." "Every dental practice gets ripped off." "Everybody's got a little bit of larceny in them." "If you take money, you're fired." "If you want to find a dental embezzler, you can." "The average is about a hundred thousand dollars." "People pay with debit cards, not cash." "Living beyond one's means is a major red flag." "The three Ds: divorce, debt, drugs." "The betrayal is what hurts the most."

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Dr. Ed Zuckerberg, discussing his unique journey into dentistry, the establishment of his home practice, and the evolution of his career into consulting and advising dental startups. They delve into the critical connection between oral health and systemic diseases, emphasising the importance of oral cancer screening and the latest innovative testing methods.The conversation highlights the changing landscape of dentistry and the need for greater awareness of oral health's impact on overall well-being. In this conversation, Dr. Ed discusses the critical state of oral cancer detection, emphasising the alarming stagnation in survival rates over the past fifty decades.Dr. Zuckerberg introduces the latest innovative salivary testing methods that can now predict accurately and detect oral cancer at its earliest stages, potentially saving lives through early intervention. The discussion extends to the connection between oral health and systemic diseases, particularly Alzheimer's, highlighting the role of specific bacteria like P. gingivalis.Dr. Zuckerberg also shares insights into future innovations in dental care and the evolving role of dentists as primary health care providers.What you will learn:[01:20] Introduction and Background of Dr. Ed Zuckerberg[04:17] The Journey to Dentistry: Personal Stories[07:17] Setting Up a Home Dental Practice[13:30] Transitioning to California and New Career Paths[25:12] The Oral-Systemic Connection and Its Importance[28:34] Latest Innovations in Oral Health Testing[31:58] The State of Oral Cancer Detection[38:11] Innovative Salivary Testing for Early Detection[45:04] Understanding the Link Between Oral Health and Systemic Diseases[51:30] Future Innovations in Dental Care[56:31] The Role of Dentists in Overall HealthTakeaways Dr. Zuckerberg's prime working hours are late at night. Having a dental practice at home allows for better work-life balance. Dentistry is evolving to become the new primary care. Oral health is directly linked to systemic health issues. P. gingivalis is a key player in oral and systemic diseases. Patients are becoming more aware of the importance of oral health. Viome's testing is a game changer in dental diagnostics. Dentists need to educate patients more about gum health. The transition to a home practice can be beneficial for family life. Dr. Zuckerberg emphasises the importance of oral cancer screening. The five-year survival rate for oral cancer has not improved since 1978. Early detection of oral cancer is crucial for effective treatment. Viome's salivary test has the ability to detect oral and throat cancer with 95% reliability. P. gingivalis is linked to various systemic diseases, including Alzheimer's Innovative dental treatments are being developed to improve oral health. Dentists should be playing a much greater key role in overall health care. Medical insurance should cover preventive dental tests. A healthy mouth is essential for preventing systemic diseases. Greater public awareness of oral health's impact on overall health is needed. Future dental care will focus on personalised treatments based on microbiome analysis.Sound Bites This is my prime work hours. As a child I had very few experiences in the dental chair. I was pretty green. I needed to find work/life/family/fun balance. Dentistry is going to be the new primary care for patients. Healthy mouth, healthy brain. We are not saving lives at any greater frequency. We can pinpoint from a simple saliva test. We can find patients at the earliest possible stages. This test should be done annually. These toxic proteins can penetrate the blood-brain barrier. Dentistry should be the window to the rest of the body.

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Dr. Jennifer Smith, an orthodontist and dental coach from Calgary in Canada. They discuss Jennifer's journey from dental school to orthodontics, her transition into coaching, and the challenges faced by dental practice owners.Jennifer emphasises the importance of building a positive practice culture and the need for ongoing education in business skills for dentists. The conversation highlights the unique challenges faced by female dentists in leadership roles and the significance of mentorship and support in the dental community.In this conversation, Jennifer Smith shares her insights on transforming communication within dental practices, emphasising the importance of feedback, accountability, and personal growth. She discusses the significance of hiring for cultural fit rather than skill set, and how to create a positive patient experience.The conversation also touches on the challenges of dental practice ownership and the need for effective systems to ensure success.What you will learn:[01:20] Introduction and Background[03:03] Journey to Orthodontics[07:11] Transition to Coaching and Consulting[12:44] Challenges in Dental Practice Ownership[18:04] Building a Positive Practice Culture[26:34] Transforming Communication in the Workplace[28:50] The Power of Feedback and Accountability[31:14] Personal Growth and Team Dynamics[33:14] Hiring for Culture Over SkillsTakeaways Jennifer decided to become a dentist at 12 years old. She transitioned to orthodontics after a challenging start in general dentistry. The importance of a supportive practice culture is emphasised. Many dentists lack business training in dental school. Women in dentistry often struggle with leadership dynamics. Practice ownership can provide freedom and control. Building a positive culture can significantly impact practice success. Communication rules can transform team dynamics. Mistakes should be attributed to systems, not individuals. Ongoing education is crucial for dental professionals. Snarky comments can damage relationships; constructive communication is key. Apologising for mistakes can strengthen team relationships. Feedback should be immediate, specific, and balanced with praise. Accountability is about connection, not policing. Gathering data from the team is essential for improvement. Hiring should focus on cultural fit over skill set. Positive patient experiences are crucial in dentistry. Effective systems are necessary to prevent marketing waste. Practice ownership offers control over personal and professional life. Continuous personal growth is vital for effective leadership.Sound Bites "I decided I was going to be a dentist at 12." "I wanted to work in a place that I enjoyed being at." "We always blame a system, not a person." "Snarky Jen would say something like..." "A repair is more powerful than getting it right." "Feedback is like a magic wand." "We must gather data to improve." 'We do not hire on skill set."

In this episode of the Ultimate Dental Podcast, Dr. David Moffet and Dr. Jeff Buske discuss the journey of becoming a successful dentist and coach, emphasising the importance of systems, processes, and personal growth. They share insights on the challenges faced in the dental profession, the significance of mentorship, and the transformative power of coaching.Jeff recounts his personal experiences, including overcoming struggles with stress and alcohol, and highlights the need for balance in life and work. The discussion also touches on the importance of understanding what one truly wants in life and how to create a fulfilling career.In this conversation, Jeff and David explore the multifaceted nature of success in dentistry, emphasizing the importance of identifying barriers, understanding personal identity, and building meaningful relationships with patients. They discuss how creating unique patient experiences and maintaining a balance between personal and professional life can lead to afulfilling career.The dialogue highlights the significance of relationships inpractice and the need for dentists to define their own vision fortheir careers.What you will learn:[01:20] Introduction and Life Lessons[13:30] Jeff's Journey to Dentistry[23:09] The Importance of Systems and Processes[33:19] Transformational Coaching and Leadership[33:49] Identifying Barriers to Success[35:40] The Importance of Identity in Dentistry[38:49] Building Relationships with Patients[45:02] Creating Unique Patient Experiences[50:32] The Value of Relationships in Dentistry[54:30] Balancing Life and Practice[62:39] Creating Your Own Dental Practice VisionTakeaways Success in dentistry requires more than clinical skills. Personal experiences shape empathy towards patients. Systems and processes are crucial for a thriving practice. Transformation involves internal change, not just external adjustments. Coaching should empower individuals to be self-sufficient. Understanding personal desires is key to fulfillment. Balance in life is necessary for overall happiness. Mentorship can provide invaluable guidance in one's career. Leadership involves meeting people where they are. Get clear on where you are and where you want to go. Dentistry is a profession, not an identity. Building relationships with patients is crucial. Creating unique experiences for patients enhances loyalty. Relationships are key to a successful practice. You can balance life and practice effectively. Define your own vision for your dental practice. People want to feel seen and heard. Success in dentistry requires a supportive community.Sound Bites "You have to create a culture that works." "I didn't sign up for this shit." "You have to take massive ownership." "I love the opportunity to ask questions." "Create a life by design, not default." "It's about systems, processes, and people." "What do you want?" "I want to train you to not need me." "You cannot see your own blind spots." "Let's get clear on where we are." "It's life changing." "It's about relationships and service." "People want to feel great."

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Brenda McNulty, a dental consultant, the founder and owner of DSO FACTS, and also a best-selling author of the recently released book “Smile On”. In this podcast interview, Brenda discusses her new book on dental humour, and also her journey from dental assistant into current day business ownership. Together David and Brenda explore the importance of humour in dentistry, the challenges of financial discussions in dental practices, and the significance of accountability in consulting. Brenda shares her experiences in starting her own company, driven by a purpose to support children's education, and emphasises the need for effective implementation of plans in dental practices. The conversation highlights the value of asking for reviews and the impact of small changes in practice management. In this interview, Brenda shares her unexpected journey into the dental field, highlighting her transition from a dental assistant in the Navy to a successful consultant. She also discusses the evolution of dental practices, the importance of communication and relationships in patient care, and the challenges faced by dental professionals today. Brenda emphasises the need for dentists to value their time and delegate tasks effectively, while also sharing insights on building strong client relationships and the significance of continuous learning in the field. What you will learn: [01:20] Introduction and Background [02:38] The Humour in Dentistry [07:41] Transition to Business Ownership [12:38] Starting a New Company [16:11] Purpose-Driven Business [21:45] The Importance of Accountability [25:01] Aha Moments in Consulting [28:56] The Power of Asking for Reviews [30:05] Brenda's Journey into Dentistry [33:54] The Evolution of Dental Practices [38:02] Lessons from Experience [43:06] Consulting and Client Relationships [47:30] Valuing Time in Dentistry [53:31] The Importance of Communication Takeaways  Brenda's book is a collection of humorous dental stories.  Dentistry often faces negative stereotypes in the media.  Financial discussions are crucial for dental practices to master.  Accountability is key to successful implementation.  Starting a business can stem from client demand.  Purpose-driven businesses can make a positive impact.  Aha moments can lead to significant changes in practices.  Asking for reviews is essential for success.  Humour can help build better relationships with patients.  Effective communication is vital in consulting.  Brenda's journey into dentistry began unexpectedly through a military program.  She found her true passion in the business side of dentistry.  The dental field has evolved significantly over the years.  Experience teaches valuable lessons that shape professional growth.  Effective communication is crucial in building patient relationships.  Dentists should focus on valuing their time and delegating tasks.  Consulting requires understanding different client needs and personalities.  Sharing knowledge freely can lead to stronger client relationships.  The fundamentals of business remain constant despite technological changes.  Building rapport with patients enhances their overall experience. Sound Bites  Dentistry tends to be a laughing stock.  We prayed over the statements.  Dentists are scared to talk money.  I designed the company with them in mind.  Help me understand where we went wrong.  I found my calling on the business side.  It's a whole different ballgame now.  You learn that there are always lessons.  I can come in and train on it.  You can only help those who want to be helped.