Resonating deeply doesn't require us to do anything big or expensive. The MINI-Series explores four types of created work that don't take up much space -- but still carry tons of meaning to those who encounter it. Last episode was about copywriting. This episode: illustration, featuring Haley Weaver of the wildly popular instagram account, Haley Drew This. Together, we unpack some of her seemingly simple but deeply emotional webcomics -- many of which uplift those suffering with their mental well-being. Haley creates honest, beautiful, yet simple depictions of her own vulnerabilities and her experience of anxiety, relationships with friends, understanding of love, and more. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery other Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times. VOICES IN THIS EPISODE:Haley Weaver is the acclaimed illustrator and writer behind Haley Drew This and the popular instagram account @haleydrewthis featuring her webcomics centered around anxiety + mental health, relationships, and selfhood. Her forthcoming book is Give Me Space But Don't Go Far. SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Get suggestions based on your job title, search top resources, or create and share playlists of useful ideas and content.Learn more and try it free at https://www.thejuicehq.com/Connect with Hiba Amin on The Juice here: https://app.thejuicehq.com/creators/hiba-aminFollow her on Twitter: https://twitter.com/h5amin CONNECT WITH ME ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.com PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

In a new 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen. First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right.  SHOW LINKSMargo's essay on watching the news: https://www.thatseemsimportant.com/media/what-happened-when-i-stopped-watching-the-news/Jay's response to Margo's essay: https://jayacunzo.com/blog/differentiation-isnt-about-topics-how-to-find-actual-whitespace-to-stand-out SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery other Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times. VOICES IN THIS EPISODE:Margo Aaron is a copywriting expert and has taught over 4,000 students in the art of copywriting through The Copy Workshop. She is the host of the popular internet talk show, “Hillary and Margo Yell at Websites” and a writer at her award-winning website, That Seems Important. SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Get suggestions based on your job title, search top resources, or create and share playlists of useful ideas and content.Connect with Jason Bradwell at http://jasonrbradwell.com/ or https://twitter.com/JasonRBradwellExplore his Creator Page on The Juice at https://app.thejuicehq.com/creators/jason-bradwell CONNECT WITH ME ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.com PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

Maker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here? And what does that mean for our creative, professional work?We hear from Smithsonian’s Sidedoor podcast host and producer Lizzie Peabody and poet and keynote speaker, Tucker Bryant, about how their maker monster, perfectionism, creeps into their creative work. We dive into how they conquer, co-exist, or accept defeat with their own internal monsters and explore how we can each carve out ways to find joy in our work and continue to make what matters.*   *   *FEATURED IN THIS EPISODE:Lizzie Peabody: https://twitter.com/LizziePeabody and https://www.lizziepeabody.com/Lizzie's podcast, Sidedoor: https://twitter.com/SidedoorPod and https://www.si.edu/sidedoorTucker Bryant: https://twitter.com/tucksbryantTucker's speaking site: https://tuckerbryant.me/*   *   *SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.SPONSOR: RiversideRiverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.Learn more and try it free at https://riverside.fm/CONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.comABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

Learn more about Elevate and apply here: https://jayacunzo.com/accountability-group-for-b2b-marketers-creatorsThe first group begins work April 11.MORE DETAILS:Achieve your creative goals with small working groups of B2B creators and marketers, led personally by me, Jay Acunzo.8 weeks of guided work on your existing, most important projects, with 1:1 and 1:few time with me.Sharpen your ideas, be more creative, and earn more passionate fans and customers.Connect with successful, generous, creative peers, vetted by me personally. (The first group will be limited to 9 people, at most.)ELEVATE is a premium offering for B2B marketers and creators to avoid stagnation and keep improving their output and results. If you’ve ever been stressed about time (to be creative), focus (thanks to endless to-dos), differentiation (on merit, not gimmicks), or results (from work you genuinely loved creating)  ... this is for you.There is no one-size-fits-all “system.” Instead, this is a structured way for me to provide live and asynchronous help and guidance — along with other high-performing peers — in a way that’s customized to your actual work.Learn more and apply: https://jayacunzo.com/accountability-group-for-b2b-marketers-creatorsOur work begins the week of April 11.Trust your gut: your best work is in front of you.

In this one-shot, Jay reflects on a childhood writing lesson that continues to impact how he approaches his work today.  SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.SPONSOR: RiversideRiverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.Learn more and try it free at https://riverside.fm/CONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.comABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!

A story about a writer and entrepreneur with an audacious mission driving the organization he helps lead. Together, cofounder Stew Fortier and his community-led business Foster is helping writers who care about turning their ideas into timeless writing, not viral hits that quickly fade. They're here to fight back against the hollow noise, to develop important ideas from unique voices, crafted into writing that’s meant to resonate deeper, even as the internet trends shallow.But to do that kind of work, to bet on quality and resonance and originality, is to fly in the face of a certain kind of online creative culture. That culture and those who embody it might be the antithesis of what we stand for, running counter to our values. But it's impossible to ignore the temptation of audience reach and fame, especially when doing meaningful work can feel so hard, so much of the time.How do we reconcile reach and resonance? How do we build a creative business according to our values? Is it even possible to focus on serving the audience more deeply when so many people we see on social media seem to focus on the things we dislike -- and succeed?We have lots of big questions this episode!SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jayFORTNIGHTLY NEWSLETTER: GET REGULAR IDEAS FOR CREATING  RESONANTJoin thousands of marketers, freelancers, entrepreneurs, and creative people both independent and in-house at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, a16z, and the New York Times: https://jayacunzo.com/newsletterFROM THIS EPISODE:Stew Fortier, cofounder of Foster: https://stewfortier.com | https://twitter.com/stewfortierFoster: https://www.foster.co/Author AJ Jacobs: https://ajjacobs.com/ | https://twitter.com/ajjacobsAJ Jacobs's Medium article: https://medium.com/the-mission/an-entrepreneurs-most-important-tool-self-delusion-616de720fc39SPONSOR: RiversideRiverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.Learn more and try it free at https://riverside.fm/CONNECT WITH ME ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

In this episode, we hear from the founder of the media company New Rockstars, Filup Molina, and their first head of operations, Holiday Kinard, about how a small team of creative people operating out of one tiny room established themselves as just part of the viewing experience alongside the Marvel Cinematic Universe. You can find New Rockstars on YouTube and become one of their nearly 4M subscribers at https://www.youtube.com/newrockstarsSHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jayGET REGULAR IDEAS FOR CREATING MORE RESONANT WORK:Join thousands of marketers, freelancers, entrepreneurs, and creative people both independent and in-house at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times: https://jayacunzo.com/newsletterVOICES IN THIS EPISODE:Filup Molina, founder of New Rockstars -  https://twitter.com/filupmolina | epicheroshop.comHoliday Kinard, COO of Zero Edition - https://www.instagram.com/holidaykinard/Erik Voss (via video clip) - https://twitter.com/eavossMT (via video clip) - https://twitter.com/MasterTainmentSPONSOR: RiversideRiverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.Learn more and try it free at https://riverside.fm/CONNECT WITH ME ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

In the second installment of The Concept, we learn about the idea of learned helplessness, which causes us to hit our ceilings as creators or even refrain from pursuing an opportunity, never attempt to overcome a challenge, or simply avoid asking for help.  We learn how learned helplessness forms in the brain -- and what it DOES to our brain -- through two experiments involving both dogs and humans. Then, we learn about the three parameters of how we explain the world to ourselves and how we can spot moments of learned helplessness to CHANGE the story in our minds.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.SPONSOR: RiversideRiverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.Learn more and try it free at https://riverside.fm/

Patrick Campbell is cofounder and CEO of the software company ProfitWell, which sells tools to help subscription businesses (SaaS and DTC) reduce cancellations and optimize pricing and ultimately earn more revenue.Their media team -- a small group of about 6 full-time employees and a few freelancers -- has been setting the B2B marketing world on fire of late, as they've created 11 original series in audio and video form, plus dozens of other projects.The thing is, these projects don't feel much like B2B marketing. ProfitWell isn't building a brand so much as creating culture -- and their brand's growth and the passionate fans surrounding the company become byproducts. Their culture-building activities include storytelling, sure, but also things called drops -- hot sauces, trading cards, and more.The company has also figured out how to balance the often competing desires of creative teams and deadlines or business goals. In doing so, they've overcome the biggest barriers holding back better creative work.TAKE THE SURVEY TO HELP ME BUILD SOMETHING NEW FOR YOU:https://jayacunzo.com/surveySHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.VOICES IN THIS EPISODE:Patrick Campbell, CEO of ProfitWell: https://profitwell.com and https://twitter.com/PatticusDan Callahan, Head of ProfitWell's Recur Studios: https://twitter.com/danfcallSPONSOR: RiversideRiverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.Learn more and try it free at https://riverside.fm/CONNECT WITH ME ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

Suzy Batiz calls herself CEO to more conservative crowds, but PEO to everyone else. To define PEO, however, would be to make more than a few people blush. The Poo Executive Officer.Suzy is the founder of Poo-Pourri, a toilet spray that solves the problem of bathroom smells in a way that runs counter to conventional thinking. But more than the hilarious branding and advertising (and there's plenty of that, as we hear in this episode), Suzy and her company showcase the power of something called First-Principle Insights in helping us create more innovative work.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.VOICES IN THIS EPISODE:Suzy Batiz -- https://www.suzybatiz.com/ and https://www.instagram.com/suzybatiz/?hl=enSPONSOR: RiversideRiverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.Learn more and try it free at https://riverside.fm/CONNECT WITH ME ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: jay@unthinkablemedia.comPRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com