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In the second installment of The Concept, we learn about the idea of learned helplessness, which causes us to hit our ceilings as creators or even refrain from pursuing an opportunity, never attempt to overcome a challenge, or simply avoid asking for help. We learn how learned helplessness forms in the brain -- and what it DOES to our brain -- through two experiments involving both dogs and humans.
Then, we learn about the three parameters of how we explain the world to ourselves and how we can spot moments of learned helplessness to CHANGE the story in our minds.
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Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
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