In this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that instill the urge to act in others. Why would anyone pick you or stick with you? Why would they refer you to their peers or friends? What makes something truly resonate beyond simply holding your attention?After all, our jobs as communicators and storytellers isn't to "get in front of" them. It's to ensure they care.In this episode, you'll learn a simple but powerful technique to speak and write with greater impact.For a full written version of this episode, read the original story.REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others.Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work.Plus, we go inside the projects that Chris says keep coming back to him, even years after he created them. He dissects the process and arrives at some inspiring philosophies about creativity too -- one which can help us all create higher-caliber work.REFER A FRIEND:Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***INSIDE THIS EPISODE:Chris Lavigne: Twitter | LinkedInChris Savage: Twitter | LinkedInWistiaOne, Ten, One HundredEnterprise Plan (Parade video)Gear SquadiPhone videoWebinar AttendeeSandwich VideoMORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

One-Shots are monologue episodes complementing our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work.Today, we learn how to tell stories about the seemingly mundane details in our lives.For a full written version of this episode, read the original story.REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

This story is a surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. This minor league baseball team has majorly passionate fans -- with more social media success than some of the biggest teams in the Major Leagues, and a plan to disrupt the MLB itself. This story is told through the ever-optimistic, yellow-tux wearing Jesse Cole, the owner of the team.Not a fan of the sport? No worries. This isn't really a story about baseball. It's a story about our collective desire to make things that matter -- to ourselves, certainly, but to those we serve most especially. This is a story about what it means to truly build something that is, in Jesse's words, "fans first" -- and all the weird, wacky, wonderful things that follow.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***IN THIS EPISODE:Andrew and Pete of ATOMIC: atomic.site // twitter.com/AndrewAndPete***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Masooma Memon on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

One-Shots are complementary episodes to our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work. As we continue our exploration, we have to stop to appreciate the tiniest mechanic that enables us to tell stories with the biggest impact.The more we master open loops, the more gripping our communication becomes -- and the more we inspire action in others. Isn't that our jobs?REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Meisha Bochicchio on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In this episode of Unthinkable, the story of two marketers and community leaders, Andrew and Pete, of the brand ... Andrew and Pete! They were heading down that now-familiar creator path of digital fame and fortune -- the speaking, the books, the followers -- when they decided to leave that behind. Instead, they've been helping OTHERS conquer fears and make leaps in their small businesses. So often, what we need to see greater results in our business isn't an improvement in productivity. It's not about just working harder, or even working smarter. Instead, often, it's about conquering fear.  SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***IN THIS EPISODE:Andrew and Pete of ATOMIC: atomic.site // twitter.com/AndrewAndPete***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Masooma Memon on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

Which books have shaped minds & changed lives? 2 Pages with MBS is described as a show where "brilliant people read the best two pages of a favorite book … a book that’s shaped them and changed them. Listen as authors, leaders, activists, academics, entrepreneurs, change agents and celebrities dig into the ideas that matter the most."This is the episode featuring Jay, only lightly edited to replace the intro and outro.It's unlike any other appearance you'll hear. Enjoy!SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***MORE FROM THIS EPISODE:Michael Bungay Stainer: Personal site | Twitter | IGFind and listen to 2 Pages wherever you get your podcasts: mbs.works/2-pages-podcast***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Sara Pion on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typical conventional wisdom provides us. Interviews are too important to drift through them, unhinging our brains in favor of the basic questions that yield basic answers. We need to dig deeper.We also talk about how to create an inviting, comfortable space for others to share more personally, as well as suggestions for unpacking responses to really assess what they're saying truthfully. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Katelyn Bourgoin on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

In the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy and practice around sound design and creation.  James is the founder of the studio Molten Heart, and their work has been heard in 99% Invisible with Roman Mars, The Met, Pop Up Magazine, and more.By unpacking and dissecting small pieces of sound and music from James, we learn the thoughtful, intentional art of sound design and the power that small amounts of sound effects - or silence - can hold. Sound can make us feel, reflect, pause, or act, and often we don’t even notice this subtle art, despite its importance in providing scaffolding or key moments in building a story, a scene, or an emotion. In this episode, we make what is so often invisible in the construction of an audio story, visible.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***MORE FROM THIS EPISODE:James T. Green: Personal site | Molten Heart | Twitter | IGJames's award-winning audio doc, PMHxSeizing FreedomFinding Tamika***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Katelyn Bourgoin on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

Creativity doesn't mean BIG, and so we're exploring the tiniest pockets of the created work -- small bursts of making, or projects that fit neatly into the  nooks and crannies of the internet.Today, joke writing and comedy songwriting with Matt Buechele. Matt is a writer, musician, and hilarious human who's performed original songs for Netflix commercials and worked as a writer on The Tonight Show, where he wrote jokes and music for the likes of Jimmy Fallon, Matthew McConaughey, and Lin-Manuel Miranda.Together, we explore some of Matts projects, including his viral social media videos and his Tonight Show smash hit, This Christmas Will Be Different. We also hear the story of how he ended up at the show, as well as what a writer for such a program ACTUALLY does. Plus, we learn to like the little golden moments where we can say, Hey, yanno what? That's pretty good.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Work together 1:1 via video and chat on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***MORE FROM THIS EPISODE:Matt Buechele on Twitter, Instagram, and TikTok.Matt's music on Spotify: under artist name BOOSHELL***SPONSOR: The JuiceThe Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.comConnect with Ali Schwanke on The Juice or on Twitter.***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo- Producer and researcher: Ilana Nevins