Unthinkable with Jay Acunzo

How to Write and Speak with Greater Impact | One-Shot #19

Oct 19, 2022
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INSIGHT

Story Is A Two‑Way Exchange

  • Story is a dialogue: one person says how something feels, then asks if you feel it too.
  • That framing emphasizes clarity and connection as the core of storytelling.
INSIGHT

Clarity Versus Connection

  • Clarity makes complex ideas seem obvious by sequencing actions that create and resolve tension.
  • Connection comes when stories illuminate shared emotions so listeners reply "yes" and resonate.
INSIGHT

Resonance Trumps Reach

  • Reach measures how many see your work; resonance measures how much they care.
  • Resonance, not reach, is what sparks action and drives real results.
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