Unthinkable with Jay Acunzo cover image

How to Write and Speak with Greater Impact | One-Shot #19

Unthinkable with Jay Acunzo

CHAPTER

The Story Resonates

In our race for reach, we're losing sight of the importance of resonance. We've become so obsessed with being visible that we've forgotten to be memorable. The world's most proven vehicle for resonating with others is the story. "We are all in the business of sparking action," he says.

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