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How to Write and Speak with Greater Impact | One-Shot #19
Unthinkable with Jay Acunzo
The Story Resonates
In our race for reach, we're losing sight of the importance of resonance. We've become so obsessed with being visible that we've forgotten to be memorable. The world's most proven vehicle for resonating with others is the story. "We are all in the business of sparking action," he says.
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