Standard Deviations with Dr. Daniel Crosby

Tune in to hear:- Dr. Hunt often questions - why am I hearing this now? Why is Dr. Hunt calling for greater thoughtfulness around timing?- How can we be thoughtful about “weaponized narratives” without succumbing to seeing boogeyman around every corner?- How do we think about this narrative formation process when it comes from the inside out? Is that something we should be seeking to do proactively or should we avoid it to truly be our “authentic selves?”- How can one “let their freak flag fly” without being overly reactionary, which is potentially equally inauthentic?- How can we best react to the fact that there is a push, that seems to grow with each year, to focus more on the financial burden of monthly payments than to look at the sticker price of an item (e.g. a car) itself?Compliance Code: 1716-OAS-9/19/2022https://www.epsilontheory.comhttps://twitter.com/EpsilonTheory

Tune in to hear:- Is this an era of particularly anti-college sentiments?- How can we incentivize the shift to better align societal needs with colleges?- How should you think about and weigh the personal passion angle vs. the job security angle when counseling families on potential college paths?- On average, how does being college educated affect one’s life in a broader sense (e.g. divorce rates, personal health)?- Are there any clear downsides to college education? If so, what are some groups of people that might not benefit as much from college?- How important is prestige in general? Does it matter as much as we think and how important is it at the graduate vs. undergraduate level?- How does Ann think about Biden’s student loan forgiveness program?- What is causing the cost of college education to rise so dramatically?- What are some tips for families trying to find the best scholarships?- How can students become more aware of some of the niche scholarships that may be a bit under the radar?- What can advisors do to add more value in regards to college planning?Compliance Code: 1713-OAS-9/19/2022https://howtopayforcollege.com/ 

Tune in to hear:- What is the role of personal myth making in ameliorating the psychological crisis of modernity that we find ourselves in?- Thinking about the current state of generalized despair at play in the world - are we consuming the wrong messages as we move through the world?- What is the 1st step in Joseph Campbell’s Hero’s Journey?- Why aren’t we answering the call to adventure and, realistically, are we all able to answer it?- What’s the explore / exploit dissonance?- How can we identify which of our dreams are worth heroic pursuit? Also, what is a key distinction between “follow your bliss” and the hero’s journey?- How does the synthesis of our conscious and unconscious ways of being better equip us to address the challenges of life’s journey?- What is the difference between hardship that catalyzes personal growth and pain that paralyzes personal growth?https://twitter.com/tom_morganKCPhttps://thekcpgroup.com/insightsCompliance Code: 1648-OAS-9/12/2022

Tune in to hear:- Which of the ideas from ‘The Psychology of Money’ does Morgan find most useful in his own life? If he had to re-release the book today, what would he change about it or omit from the book?- What did Morgan expect readers to takeaway from the book and how does that contrast with the feedback he has received from readers?- How applicable does Morgan feel the lessons from his book are across cultures?- What’s the best conversation that Morgan has ever had about money and with whom?- How does Morgan like to instruct his kids about money?- How does Morgan like to filter the information that he uses in his writing and what are his most commonly used mental models for understanding his world around him?- When is Morgan’s new book coming out and what is it about?https://twitter.com/morganhouselCompliance Code: 1617-OAS-9/7/2022

Tune in to hear:- Taylor was recently publicly criticized on social media. How did he think through how to thoughtfully craft his reaction to this and how did the community he's built help insulate him from this?- What role should community play for advisors and what can community provide that you couldn’t necessarily get through self-study or other means?- In setting up his podcast, what did Taylor find worked well and what ended up surprising him?- What differentiates marketing tactics and marketing strategies? Why is it so important to setup an overarching strategy and not just cobble together disparate marketing tricks?- What role does authenticity play in crafting a successful marketing strategy?- How can we position behavioral finance to our clients in a way that will fit a little bit better for them?- What are the stages of a marketing funnel and how can we better apply these to promote our business?- How do you manage the fragile balance between content creation that is accessible to everyone and trying to monetize this in some way?https://www.taylorschulte.comCompliance Code: 1367-OAS-8/1/2022

Tune in to hear:- What is “all duration investing” and what behavioral upside might this approach have for investors?- How can you better organize a bucketing approach to reflect those investments’ time horizons?- What about the tendency for all time horizons to become today in the face of behavioral pressure - how can we protect ourselves from this?- Why is the myth that “China owns the USA” constantly perpetuated?- A lot of people think quantitative easing is just printing money - why is this a myth?- Are governmental actions, or lack thereof, partially to blame for where we are at with inflation at the moment?- Are we on the cusp of losing reserve currency status or is this a myth?- Why does Cullen think there should be more nuance around the “buy and hold” principle?- What are some pragmatic applications and implications of the financial myths that Cullen has busted on today’s episode?https://www.pragcap.comhttps://disciplinefunds.comCompliance Code: 1355-OAS-8/1/2022

Tune in to hear:- A lot of the best content creators in this industry are a bit edgy. How can very large companies create good content when they are almost, by definition, required to not be edgy?- If your brand wants to be honest about who they are - how do you begin to introspect and have that conversation?- What’s a potentially interesting brand collaboration for a fintech firm?- When is it appropriate for a brand to take advantage of a viral trend and when might it make sense for them to sit it out so it doesn’t seem disingenuous?- What are some foundational best practices for content creation if people want it to really catch on?- Once someone has “opted in” to your brand, how much should you scale back the advertising and calls-to-action to ensure you don’t alienate them?- How can we harness all the hardship of the past few years into becoming better people?https://twitter.com/SSiyedCompliance Code: 1356-OAS-8/1/2022

Tune in to hear:- What can Alex share about his financial literacy startup, Futurvest, and what needs or gaps did he see in the financial literacy space? - Knowing what we know about behavior, what does effective financial literacy education look like?- Is there a way we can take the fight of financial literacy to an institutional level? Also, is there any hope of having financial literacy win out when large companies often monetize people’s poor financial decisions?- If Alex had to do it all over again, with two decades of experience behind him, what would he do differently as an advisor?- What is Alex’s niche and how does he differentiate himself from 300,000 peers? - Where does Alex think the financial service industry will be in 25 years from now?- How has Alex’s relationship with his clients changed him for the better?https://www.lakeavefinancial.comhttps://www.futurvest.comCompliance Code: 1358-OAS-8/1/2022

Tune in to hear:- What are some of the psychological mechanisms that make our vision of ourselves so cloudy at times?- If Melina hoped to draw out a deeply personal answer to the question “what are your financial goals,” how would she go about constructing the question?- What are the hallmarks of a psychologically sophisticated brand and what is the psychological impact of this authenticity?- What is the “surprise and delight” approach and why isn’t it more ubiquitous in customer service and UI design?- How can we protect ourselves against being on autopilot as consumers? How do business owners encourage getting their clients in this kind of groove?- How is pricing strategy a lot more complicated than it seems on the surface?https://thebrainybusiness.comCompliance Code: 1274-OAS-7/20/2022

Tune in to hear:- What does Ashvin propose as a better measure of investor success above risk adjusted returns?- What are the two main reasons why we invest? Ashvin thinks that, with a traditional portfolio, we will be disappointed with at least one of these two dimensions at any given moment - why is this the case?- What is the three-tiered investment approach that Ashvin came up with and how does it help ameliorate some of the disappointment implicit in investing?- How does this bucketing approach help clients in both bear and bull markets?- How does everything we’ve discussed today, with respect to the wealth allocation framework, improve investor behavior?http://www.aspirationalinvestor.comCompliance Code: 1118-OAS-6/27/2022