Shabana Siyed - Why Authentic Content is the Key to Building Trust and Driving Traffic (Live from LA)

Tune in to hear:

- A lot of the best content creators in this industry are a bit edgy. How can very large companies create good content when they are almost, by definition, required to not be edgy?

- If your brand wants to be honest about who they are - how do you begin to introspect and have that conversation?

- What’s a potentially interesting brand collaboration for a fintech firm?

- When is it appropriate for a brand to take advantage of a viral trend and when might it make sense for them to sit it out so it doesn’t seem disingenuous?

- What are some foundational best practices for content creation if people want it to really catch on?

- Once someone has “opted in” to your brand, how much should you scale back the advertising and calls-to-action to ensure you don’t alienate them?

- How can we harness all the hardship of the past few years into becoming better people?

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Compliance Code: 1356-OAS-8/1/2022