Shabana Siyed - Why Authentic Content is the Key to Building Trust and Driving Traffic (Live from LA)
Standard Deviations with Dr. Daniel Crosby
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Are You Trying to Find Out Who You Are?
As a psychologist, i of course love the ideaof exploring personality. If people are going to be honest about their brand personality, how do they begin to introspect and have that conversation? Start with your clients. I would just ask them in a survey, like, what more do they want to learn from you, so that we could start building content for them? Ah, but secondly, just ask them like, hay, we're tring to figure out like, kind of, like who we are,. Like, what key words come up when you think of us? And that way you kind of get like, unbiased key words.
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