Standard Deviations with Dr. Daniel Crosby cover image

Shabana Siyed - Why Authentic Content is the Key to Building Trust and Driving Traffic (Live from LA)

Standard Deviations with Dr. Daniel Crosby

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The Power of Content, the Power of Social Media

When is it appropriate for a brand to try and be topical and of the moment? And when do we need to sort of sit this one out? Ye, i mean, answer the question, do you really care about the viral moment? Like, in your cor is it something that really means something to you? If it does, great, by all means. Craft that emotional response or messaging and really mean it. But don't just like, talk that talk makes you are walking the wall, cause people will see through smoking mirrors. People are really sick of it, because right now, like, our world is going through so much, and emotions are so high. Everybody's feeling something

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