

I Am Northwest Arkansas®
Randy Wilburn
The I am Northwest Arkansas Podcast covers the intersection of Business, Culture, Entrepreneurship, and Life in Benton and Washington County Arkansas. If you are thinking about moving here or already live here, we've got great inspiring stories, ideas, things to do, places to see, people to meet, and food to eat. Learn why we are one of the fastest-growing metropolitan areas of the US.
Episodes
Mentioned books

7 snips
May 12, 2025 • 40min
Discovering Bella Vista: Community, Recreation, and Growth with Tom Judson of the Bella Vista POA
In this conversation, Tom Judson, CEO of the Bella Vista Property Owners Association, shares his insights on transforming Bella Vista from a retirement haven into a thriving multigenerational community. He talks about the community's impressive amenities, including seven golf courses and over 100 miles of trails. The discussion highlights the importance of inclusivity, engaging activities for all ages, and the vibrant recreational opportunities that make Bella Vista a top destination in Northwest Arkansas.

May 5, 2025 • 48min
Global Music, Local Roots: The Making of City of Songs in Northwest Arkansas
Mario Troncoso, an award-winning filmmaker, producer, and director, delves into the creation of 'City of Songs,' a PBS series that explores music and culture globally, all starting in Northwest Arkansas. He discusses the challenges of producing in a smaller city and the importance of fostering a creative community. The conversation touches on the influence of K-pop on Seoul's music scene and the essential role of diversity in media. Mario shares his aspirations for the region as a hub for innovation and global collaboration.

May 1, 2025 • 1h 2min
Building a Home for Everyone: Tackling Housing Challenges and Smart Growth in Northwest Arkansas
Duke McLarty, Executive Director of Groundwork at the Northwest Arkansas Council, tackles the pressing issue of housing affordability. He shares eye-opening statistics, including a staggering 72.5% rise in home prices over five years. The conversation highlights the innovative GROW framework, which promotes collaboration for diverse housing solutions. McLarty emphasizes the need for revised zoning laws to enhance accessibility and community involvement. Tune in for actionable ideas on shaping a sustainable future for Northwest Arkansas!

Apr 28, 2025 • 45min
Reimagining Farm to Table in Northwest Arkansas: The Story Behind RYN and Sun Painted Farm
About the Show:"We're a reflection of those who came before us and those yet to be. So honor everyone, and we all learn, evolve, and grow together. We can't do it without each other." – Chef Matt CooperIn this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Chef Matt Cooper—owner of Conifer in Downtown Bentonville—and his partner Paul Esterer to share the exciting story behind their newest project, RYN Bentonville. This new farm-to-table concept isn't just a restaurant—it's a vision years in the making that blends history, community, and sustainability in the Ozarks.Together, Matt and Paul share how their partnership and shared values helped create RYN Bentonville, a boutique 10-course tasting menu restaurant nestled on Sun Painted Farm, just minutes from downtown Bentonville but worlds away in atmosphere. They talk about honoring history through restoration, supporting local food producers, and fostering a true sense of place where guests can feel connected to the land, the food, and the people behind every dish. With a commitment to sustainability, community education, and innovative dining, this is an episode for food lovers, entrepreneurs, and anyone interested in what makes Northwest Arkansas special.Key Takeaways:Farm-to-Table Dream Realized: RYN Bentonville is a small, reservation-only restaurant focused on multi-course tasting menus driven by ultra-local, seasonal ingredients grown right on Sun Painted Farm.Place Matters: Thoughtful restoration of a historic farm property creates an immersive environment, allowing guests to truly experience their food’s origin and Arkansas’s natural beauty.Community-Focused: The project serves as a hub for collaboration in the local food scene, supports local farms, and offers educational events.Team Culture: Matt Cooper’s approach places a high value on taking care of his team with benefits, fair pay, and fostering a work environment based on respect and growth.More Than a Meal: RYN Bentonville will host farm stands, community gatherings, and educational opportunities and provide a way for more people to connect with farming, food, and the NWA community.Future Vision: This restaurant is just the beginning, with plans for more experiences and partnerships on the farm to benefit the wider region.All this and more on this episode of the I Am Northwest Arkansas podcast.Important Links and Mentions on the Show* RYN Bentonville Instagram: @rynbentonvilleConifer Bentonville Instagram: https://www.instagram.com/coniferbentonville/Indiegogo Campaign for the RYN Documentary: Support the Journey (search "Wren" on Indiegogo for the current campaign)Brightwater: Center for the Study of FoodLocal farm partners: Tuckaway Farms, Turnbuckle Farms, Honest Dirt FarmsOzark Natural FoodsAppleseeds NWAFeatured Chefs/Restaurants: Jason Paul, Atlas, Pizzeria Ruby, Michael Robertshaw, Elliot Hunt, Luke MitchellTune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas® podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well.This episode is sponsored by*FindItNWA.com HootOwl Legal Ver 2 Try ONBoardNWA.com Today! *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at hello@iamnorthwestarkansas.comConnect With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:ONBoardNWA.comLooking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.Signature Bank of Arkansas "Community Banking at its Best!"FindItNWA.com🎧 This episode is brought to you by FindItNWA.com – the hyper-local business directory made for Northwest Arkansas. From local eats to trusted pros, it’s the go-to spot for discovering what’s great nearby.
📣 Are you a business owner? Get listed today and connect with thousands of locals looking for what you offer.
👉 Visit FindItNWA.com to explore or join now.
FindItNWA.com

Apr 21, 2025 • 38min
Beyond Books: How the Bentonville Public Library is Reinventing Community
About the Show:"Libraries are not just about books; they are about community, connection, and creativity." - Hadi DudleyIn this episode of I Am Northwest Arkansas®, host Randy Wilburn visits the Bentonville Public Library, where he engages with Library Director Hadi Dudley and Marketing Communications Head Tara Clark. This conversation dives deep into the library's recent $16 million renovation and expansion, showcasing how the library has transformed into a vibrant community hub that embraces learning in all its forms.Hadi and Tara share insights on the library's new features, including a makerspace, outdoor learning gardens, and an exciting "Library of Things" collection that allows patrons to check out items beyond just books. They discuss the library's commitment to inclusivity and accessibility, ensuring that everyone in the community feels welcome and has access to valuable resources.Listeners will discover the various programs offered at the library, from gardening initiatives to tutoring services, and learn how the library is adapting to meet the needs of its growing community. This episode is a celebration of the library's role in enhancing the quality of life in Bentonville and the importance of community engagement.Key Takeaways:Community Hub: The Bentonville Public Library serves as a welcoming space for all residents and visitors, fostering connections and learning.Innovative Offerings: The library features a makerspace, outdoor learning gardens, and a diverse "Library of Things" collection.Inclusivity: Programs and resources are tailored to meet the needs of the community, ensuring everyone feels represented.Volunteer Opportunities: The library encourages community involvement through various volunteer programs for all ages.Digital Resources: Patrons can access online learning tools like LinkedIn Learning and Tutor.com with their library cards.All this and more on this episode of the I am Northwest Arkansas podcast.Important Links and Mentions on the Show*Website: Bentonville Public LibraryFollow on FacebookFollow on InstagramFollow on LinkedInTune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas® podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well.This episode is sponsored by*HootOwl Legal Ver 2 Northwest Arkansas Council - "Life Works Here!" FindItNWA.com *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at hello@iamnorthwestarkansas.comConnect With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:FindItNWA.com🎧 This episode is brought to you by FindItNWA.com – the hyper-local business directory made for Northwest Arkansas. From local eats to trusted pros, it’s the go-to spot for discovering what’s great nearby.
📣 Are you a business owner? Get listed today and connect with thousands of locals looking for what you offer.
👉 Visit FindItNWA.com to explore or join now.
FindItNWA.comSignature Bank of Arkansas "Community Banking at its Best!"ONBoardNWA.comLooking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

Apr 14, 2025 • 38min
Paul Gatling on The Power of Partnerships: How UCA, UofA & NWACC Are Transforming Workforce Education
About the Show:"Education is the key to unlocking the potential of our workforce." - Paul GatlingIn this episode of I Am Northwest Arkansas®, host Randy Wilburn reconnects with Paul Gatling from the University of Central Arkansas (UCA) to discuss the pivotal role higher education plays in workforce development and regional economic growth. Paul, who previously served as the editor of the Northwest Arkansas Business Journal, shares insights into his new role and the exciting initiatives UCA is launching in Northwest Arkansas.Listeners will learn about the upcoming NWA Blitz, a week-long series of events designed to strengthen ties between UCA, the University of Arkansas, and Northwest Arkansas Community College (NWACC). Paul highlights the importance of collaboration among educational institutions to address workforce needs and discusses the special roundtable event scheduled for April 23rd, 2025, which focuses on the intersection of education and regional development.Whether you’re a student, educator, or community leader, this episode is packed with valuable information on how local institutions are adapting to meet the demands of a rapidly evolving job market.Key Takeaways:Community Engagement: UCA is committed to building relationships with local businesses and alumni to foster workforce readiness.Workforce Development: The upcoming roundtable will address key industries such as healthcare, aviation, and engineering that are crucial to Northwest Arkansas' economic growth.Educational Opportunities: UCA offers innovative programs, including a debt-free pathway for Arkansas students, to make higher education accessible.Collaboration Over Competition: UCA aims to complement other institutions in the region, working together to enhance educational offerings and workforce preparedness.Future Initiatives: The NWA Blitz will feature various events aimed at engaging students and the community, showcasing UCA’s commitment to the region.All this and more on this episode of the I Am Northwest Arkansas podcast.Important Links and Mentions on the Show*Email Paul GatlingLinkedIn: Paul GatlingWebsite University of Central ArkansasNWA Blitz Information UCA NWA BlitzFollow UCA on FacebookFollow UCA on InstagramTune in to KUAF 91.3 FM to listen to the I am Northwest Arkansas® podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well. NWA Council WebsiteNWA Council on InstagramNWA Council on FacebookNWA Council on LinkedInNWA Council on TwitterNWA Council Email This episode is sponsored by*(Sponsored by)Signature Bank of Arkansas "Community Banking at its Best!" Northwest Arkansas Council - "Life Works Here!" Try ONBoardNWA.com Today! *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I Am Northwest Arkansas®:Grab our Newsletter Email Us at hello@iamnorthwestarkansas.comConnect With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I Am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:Signature Bank of Arkansas "Community Banking at its Best!"FindItNWA.com🎧 This episode is brought to you by FindItNWA.com – the hyper-local business directory made for Northwest Arkansas. From local eats to trusted pros, it’s the go-to spot for discovering what’s great nearby.
📣 Are you a business owner? Get listed today and connect with thousands of locals looking for what you offer.
👉 Visit FindItNWA.com to explore or join now.
FindItNWA.comONBoardNWA.comLooking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

Apr 7, 2025 • 54min
Clint Schaff on Media, Community Involvement, and the Future of KUAF in Arkansas
"KUAF is doing as well as you're doing. If you're engaged in the community, then we're going to be engaged and earning your support."-Clint SchaffAbout the Show:In this episode of the I Am Northwest Arkansas® podcast, host Randy Wilburn chats with Clint Schaff, the General Manager of KUAF, about the vibrant landscape of public radio and how it uniquely connects communities in Northwest Arkansas. Clint shares his journey from a small town in North Dakota to California and finally NWA, where he has become an integral leader in the community.Randy and Clint delve into the significance of KUAF as an NPR affiliate, its role in connecting people across multiple states, and the financial model that supports its programming. Clint also shares exciting prospects for KUAF’s future, emphasizing the incorporation of new media, strengthening local content, and expanding community involvement.Key Takeaways:KUAF serves as a vital link connecting communities across Arkansas, Oklahoma, and Missouri with reliable public radio.Over 60% of KUAF’s revenue comes from listener support, emphasizing community commitment.Clint envisions integrating new digital mediums and live events to enrich programming and listener engagement.Innovative collaborations and creative ideas like KUAF live sessions aim to expand KUAF’s reach and impact.Clint encourages locals to volunteer and engage with KUAF, fostering a deeper sense of community.Important Links and Mentions on the Show*Email Clint SchaffWebsite KUAFKUAF on FacebookKUAF on InstagramSupport KUAF: Become a contributing listener.Tune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas® podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well.This episode is sponsored by*(Sponsored by)FindItNWA.com Northwest Arkansas Council - "Life Works Here!" Try ONBoardNWA.com Today! *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at hello@iamnorthwestarkansas.comConnect With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:ONBoardNWA.comLooking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.FindItNWA.com🎧 This episode is brought to you by FindItNWA.com – the hyper-local business directory made for Northwest Arkansas. From local eats to trusted pros, it’s the go-to spot for discovering what’s great nearby.
📣 Are you a business owner? Get listed today and connect with thousands of locals looking for what you offer.
👉 Visit FindItNWA.com to explore or join now.
FindItNWA.comSignature Bank of Arkansas "Community Banking at its Best!"

Mar 31, 2025 • 52min
More Than a Game: How Mahjong is Building Community and Healing Hearts in Northwest Arkansas
About the Show:"The oldest and strongest form of human connection happens around a table." - Shanda SloanIn this episode of I am Northwest Arkansas®, host Randy Wilburn sits down with Shanda Sloan, the founder of Ozark Mahjong, to explore the fascinating world of mahjong and its power to connect people. Mahjong has been a bridge between cultures for over a century, fostering friendships and community ties. Shanda shares her journey from being an avid player to launching an initiative aimed at teaching and promoting the game in Northwest Arkansas.As the conversation unfolds, Shanda discusses the profound impact mahjong can have on combating loneliness and strengthening community bonds. She reflects on her personal experiences, including how the game helped her reconnect with others after a period of grief. Listeners will gain insights into the history of mahjong, its evolution in America, and how diverse communities, particularly among women have embraced it.Join us for an engaging discussion about the complexities of the game, the joy of learning, and the importance of creating spaces for social interaction. Whether you’re a seasoned player or new to the game, this episode will inspire you to gather around the table and experience the magic of mahjong for yourself.Key Takeaways:Community Connection: Mahjong serves as a powerful tool for fostering friendships and reducing feelings of loneliness.Historical Insights: Understanding the origins and evolution of mahjong enhances appreciation for the game.Social Interaction: Engaging in games like mahjong can help combat social anxiety and build community ties.Learning and Growth: The complexities of mahjong stimulate the brain and encourage resilience through learning.Inclusivity: Mahjong is not just for women; it has the potential to unite people of all backgrounds.All this and more on this episode of the I am Northwest Arkansas podcast.Important Links and Mentions on the Show*Email Shanda SloanWebsite Ozark Mah JonggOzark Mah Jongg on FacebookOzark Mah Jongg on InstagramTune in to KUAF 91.3 FM to listen to the I am Northwest Arkansas® podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well. This episode is sponsored by*(Sponsored by)Northwest Arkansas Council - "Life Works Here!" HootOwl Legal Ver 3 Try ONBoardNWA.com Today! *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at hello@iamnorthwestarkansas.comConnect With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:FindItNWA.com🎧 This episode is brought to you by FindItNWA.com – the hyper-local business directory made for Northwest Arkansas. From local eats to trusted pros, it’s the go-to spot for discovering what’s great nearby.
📣 Are you a business owner? Get listed today and connect with thousands of locals looking for what you offer.
👉 Visit FindItNWA.com to explore or join now.
FindItNWA.comSignature Bank of Arkansas "Community Banking at its Best!"ONBoardNWA.comLooking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

Mar 24, 2025 • 1h 2min
Navigating the Dynamics of a Multi-Generational Business at Lewis Automotive Group
Join brothers Shelby and Taylor Lewis, essential figures in the multi-generational Lewis Automotive Group, as they delve into the intricacies of running a family business. They discuss how hands-on experience and a strong work ethic, instilled by their father, shape their roles. The duo emphasizes the importance of setting clear boundaries to maintain healthy family relationships while fostering a vibrant workplace culture. They also highlight their commitment to community engagement, supporting local teachers, and the significance of trust in building enduring customer connections.

Mar 17, 2025 • 53min
Fueling Creativity: How CACHE is Transforming the Arts Scene in Northwest Arkansas
About the Show:"We want to provide resources and point folks in the right direction so that they can spend more energy on their work." - Brittany JohnsonIn this episode of I am Northwest Arkansas®, host Randy Wilburn dives deep into the vibrant world of creativity in Northwest Arkansas with Kelsey Howard, Executive Director of Creative Arkansas Community Hub & Exchange (CACHE), and Brittany Johnson, Director of Communications. They explore what makes this region a hub for artistic expression and collaboration, discussing CACHE's mission to uplift local artists and foster a sustainable creative economy.Kelsey and Brittany share insights on the various initiatives CACHE has implemented, including the Creative Exchange Fund and the importance of community engagement through events like Social Hour and Table Talks. They highlight the challenges and triumphs of the creative community, especially in the wake of the pandemic, and emphasize the need for collaboration among artists, non-profits, and local businesses.Join us as we uncover how CACHE is shaping the local arts scene, the resources available for artists, and how you can get involved in the thriving creative ecosystem of Northwest Arkansas. This episode is a must-listen for anyone passionate about the arts, community development, and making meaningful connections.Key Takeaways:Community Collaboration: CACHE facilitates connections among artists, businesses, and cultural organizations to strengthen the local creative economy.Access to Resources: Artists can find support through workshops, grants, and networking opportunities offered by CACHE.Advocacy for the Arts: CACHE is committed to advocating for local artists and ensuring they receive fair compensation and recognition.Engagement in the Arts: Participation in local events and initiatives is crucial for artists to build connections and thrive in the community.Creating a Sustainable Future: CACHE aims to foster a sustainable creative economy that benefits all members of the community.All this and more on this episode of the I am Northwest Arkansas podcast.Important Links and Mentions on the Show*Email Kelsey HowardEmail Brittany JohnsonWebsite CACHECACHE on FacebookCACHE on InstagramOZcast TrailerPrevious Episode with OZcastTune in to KUAF 91.3 FM to listen to the I am Northwest Arkansas® podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well. This episode is sponsored by*Signature Bank of Arkansas "Community Banking at its Best!" Northwest Arkansas Council - "Life Works Here!" Try ONBoardNWA.com Today! *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at hello@iamnorthwestarkansas.comConnect With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:ONBoardNWA.comLooking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.FindItNWA.com🎧 This episode is brought to you by FindItNWA.com – the hyper-local business directory made for Northwest Arkansas. From local eats to trusted pros, it’s the go-to spot for discovering what’s great nearby.
📣 Are you a business owner? Get listed today and connect with thousands of locals looking for what you offer.
👉 Visit FindItNWA.com to explore or join now.
FindItNWA.comSignature Bank of Arkansas "Community Banking at its Best!"