

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Apr 19, 2023 • 18min
MicroConf Tactics: I Built a Multi-Million Dollar Startup With $0 Venture Capital
In this episode, Rob Walling recounts building a multi-million dollar startup with $0 venture capital... Rob walks you through his journey of building Drip, and his step-by-step process for growing a profitable startup, plus how to build it from Day 1 so it actually sells.
Listen to the end to hear his BIGGEST regret!
Links from the Pod:
Back The SaaS Playbook on Kickstarter
Subscribe to the MicroConf YouTube Channel
Watch this video on YouTube

Apr 12, 2023 • 15min
MicroConf Tactics: If You Got Fired During Big Tech Layoffs, Do This...
If you've been laid off from a big tech company, you may be considering starting your own business. But is it the right move for you? In this podcast, we'll explore the reasons to start a business, reasons not to, and four tips to increase your chance of success.
Links from the Pod:
Back The SaaS Playbook on Kickstarter
Subscribe to the MicroConf YouTube Channel
Watch this video on YouTube

Apr 5, 2023 • 48min
MicroConf Refresh Episode 68: From Idea to Billion Dollar SaaS Business with Jason Cohen
In this podcast, recorded at a MicroConf Local in Austin, Jason Cohen sits down with Rob Walling for a fireside chat at the WP Engine headquarters. The cover a range of topics including:
Finding Product Market Fit
Understanding how customers think about pricing and how to get them to pay more
Identifying the Right Metrics
Using Excitement as a Reason to Do Something
If you haven't seen Jason's talk, Designing the Ideal Bootstrapped Business , on our YouTube Channel, you should.
Links from the Pod:
Back The SaaS Playbook on Kickstarter
Watch this talk on YouTube
Subscribe to the MicroConf YouTube Channel

Mar 29, 2023 • 13min
MicroConf Tactics: Got Your First 100 Customers, Now What? Scale SaaS Past 1,000 Customers
You got your first 100 customers, now what? How do you continue getting customers and keep them long term to reduce churn? Get more SaaS users with these simple strategies for scaling SaaS beyond 1000 customers.
Links from the Pod:
The SaaS Playbook
Subscribe to the MicroConf YouTube Channel
Watch this video on YouTube

Mar 22, 2023 • 34min
MicroConf Refresh Episode 67: The New Way of Marketing: Mastery of Zero-Click Content with Amanda Natividad
In this audio from MicroConf Remote 5.0, Amanda Natividad, VP of Marketing at Sparktoro, discusses the how content marketing trending more and more toward zero-click content.
Amanda gives away 3 methods for creating zero-click content from your existing long form content.
Links from the Pod:
Get your ticket for MicroConf Remote 6.0
Amanda Natividad | Twitter
Sparktoro
Get the slides from this talk

Mar 15, 2023 • 32min
MicroConf Tactics: Will The Silicon Valley Bank Collapse Affect Your Startup?
The crash of Silicon Valley Bank has a lot of founders on edge, and rightly so!
While the FDIC and the Federal Reserve have announced that they will step in and guarantee all deposits, even those above the FDIC threshold, there's still much to be sorted out in the coming days.
In this audio pulled from a YouTube livestream on Monday, March 13th, Rob Walling and Einar Vollset, co-founders of TinySeed, a startup accelerator, will be going live for about 30 minutes to chat about the impact this news will have on startups, why the guarantee of deposits was necessary, and what steps you might consider to protect your startup going forward.
Links from the Pod:
MicroConf Remote
MicroConf US
Watch the replay of this livestream on YouTube
Subscribe to the MicroConf YouTube Channel
Rob Walling | Twitter
Einar Vollset | Twitter

Mar 8, 2023 • 26min
MicroConf Refresh Episode 66: Capterra as an Acquisition Channel with Eran Galperin
In this audio from MicroConf Remote 5.0, Eran Galperin, founder of GymDesk, chats with Rob Walling about leveraging Capterra to find more customers for your SaaS app.
Links from the Pod:
Get your ticket for MicroConf Remote 6.0
Eran Galperin | Twitter
GymDesk
Get the slides from this talk
GymDesk's Capterra Page

Mar 1, 2023 • 29min
MicroConf Refresh Episode 65: Battle Tested Methods for Getting More Signups Without More Marketing with Gia Laudi
In this talk from MicroConf Remote 5.0, Gia Laudi of Forget the Funnel walks through using customer surveys and Jobs to Be Done interviews to discover how your product helps your best customers, so that you can find more of those ideal customers.
Links from the Pod:
MicroConf Remote 6.0: March 21 + 22, 2023 | 11:00 AM - 12:30 PM ET
Gia Laudi | Twitter
Forget the Funnel
Get the slide deck

Feb 22, 2023 • 54min
MicroConf Refresh Episode 64: The 7-Figure To Do List: 31 Tactics To Level-Up Your Business In 60 Minutes or Less with Rob Walling
In this talk from MicroConf Growth US 2022, Rob Walling walks through 31 quick tactics for that get outsized results in your business. The tactics are broken up into the following categories:
Growth
Product
Productivity
Operations
Get the slide deck here:
Links from the Pod:
MicroConf US 2023
Get the slide deck here
Watch this talk with slides on YouTube
Rob Walling I Twitter

Feb 15, 2023 • 13min
MicroConf Tactics: If I Had To Start Over, Here's 3 Steps I'd Take to $1M+ Revenue
If Rob was starting over today, here's 3 steps he'd take to $1M+ revenue.
In this audio from a recent YouTube video, Rob breaks down his stair step approach to bootstrapping a SaaS business. Check out his original article here: The Stair Step Method of Bootstrapping
Links from Pod:
List of SaaS Marketplaces
Episode 612 of Startups for the Rest of Us
Start Small, Stay Small
Watch the video version on YouTube
Subscribe to our YouTube Channel